4. Typography
Trebuchet MS
abcdefghijklmnopqrstuvwxyz
We collect data on
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789 ,.:;!?*
5.000 Brand & Media
Pages from France.
6. Reliability & Exhaustivity
a Country Analyst
• Identifies all relevant Pages of Brands and Media
• Verifies that the Page is official
• Verifies the targeted market
• International Pages of Brands from Country
• Local Pages targeting audience in Country
• Tags the Page in the relevant sub-categories (289)
7. Local / International
Local Pages International Pages
Targeting the Facebook users Targeting an international
of a specific country audience, including French
8. Tags
289 Tags
Dairy Products
Alcohol
Soft drinks Baby Food
Beers
Facebook Categories have their limits Waters
Too vague
Lack of discipline Candy Bars
15. We track every Like,
Typography
every Comment, every Share
Trebuchet MS
abcdefghijklmnopqrstuvwxyz
of every Post ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789 ,.:;!?*
of every Brand or Media Page
in the Country
16. Every quarter of hour
New
Page
Post
15 min. 15 min. 15 min. 15 min. 15 min. 15 min. 15 min. Lifetime of a Post
01:00 AM 5 new 7 new 3 new 1 new like 0 new like 1 new like 0 new like
likes likes likes 02:00 AM 02:15 AM 03:00 AM 3:20 AM
01:15 AM 01:30 AM 01.45AM
17. The easy way
New
Page
Post
01:00 AM 17 new likes
The tough way
New
Page
Post
15 min. 15 min. 15 min. 15 min. 15 min. 15 min. 15 min. Lifetime of a Post
01:00 AM 5 new 7 new 3 new 1 new like 0 new like 1 new like 0 new like
likes likes likes 02:00 AM 02:15 AM 03:00 AM 3:20 AM
01:15 AM 01:30 AM 01.45AM
56. People Talking About This
TAT: Facebook metric = number of unique
users who have created a ‘story’ about the
page in the last 7 days.
57. In the last 7 days,
unique individuals who
Answer
Tag on Page
Comment Question
Photo
Geolocate Mention a Page in a post
Like
RSVP to
events Check-in
Share
Like the Page
58.
59. TAT is a metric
strongly influenced by
Recruitments efforts
of the brand.
Organic Actions
+ New Fans gained
60. Definition of TAT Net Score
TAT New Fans
(People Talking About This) from the last
People who created a story 7 days
in the last 7 days
1,000
Nb of Fans
61. In the last 7 days,
unique individuals who
Answer
Tag on Page
Comment Question
Photo
Geolocate Mention a Page in a post
Like
RSVP to
events Check-in
Share
And are fans of the page for
more than 7 days
62. Score on how many of my fans
(older than 7 days) are still
engaged
Fans Fans
Fans engaged
Fans engaged
63. 2 pages with the same Engagement
Score but different Net TAT Score
means that My Little Paris achieved
with broader base of fans than
Cdiscount.com.