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Rajat Paharia
- 1. 1 + = Using Social Gaming Mechanics for Marketing
- 2. Site/App 2 The Problem Traffic Optimization “Attract” User Optimization “Influence” Content Optimization “Satisfy”
- 3. 3 Gamificationgives business ownersreal-time influence over consumer behavior.
- 4. Gamification Satisfies Human Needs 4
- 5. Gamification Influences Behavior ? Gamification 5
- 6. 6 Who’s Using Gamification?
- 7. MISS SOCIAL PLAYBOY 7
- 8. 8
- 9. WAY TO RIO CHIQUITA 9
- 10. 10
- 11. 11
- 12. 12
- 13. TOP CHEF BRAVO 13
- 14. 14
- 15. 15
- 16. THE REAL HOUSEWIVES OF ATLANTA BRAVO 16
- 17. Bravo - The Real Housewives of Atlanta
- 18. Wealthy Women High Fashion Conflict Bravo - The Real Housewives of Atlanta
- 19. Earn Points for Site & SMS Activity
- 20. Use them to Customize Your Housewife
- 21. Reward Sharing to Facebook
- 22. Vote in the Housewife Throwdown
- 23. Compete for Top Honors
- 25. 25
- 26. 26
- 27. 27
Notas del editor
- Here’s the problem that we’re addressing. You have a website or application, and there are three legs that are driving business value for you. [click]The first is Traffic Optimization – attracting new users through SEO, SEM, Facebook Ads, etc. You’re doing all this already to get traffic to your site or app. [click]The second is Content Optimization – which is everything from A/B testing content , to switching up your content mix, to improving load times - site level changes that you can make to drive business value. There are a bunch of products and companies in this space, including Google, Omniture and others [click]- And then there’s the third leg, which is currently missing: User Optimization – incenting and motivating users themselves to do high-value activities. This is the missing leg of the stool for most site owners – there are no products that integrate into their site or app that enable them to influence user behavior.
- What is Gamification? We’re all human, and we all want and need reward, status, achievement, competition, self-expression, and even altruism. Yet you look at most sites and apps today, and how are they addressing these fundamental human needs? They’re not – they’re completely ignoring them. Game designers have known for years how to incent and motivate player behavior, and they do it by using these various game mechanics. [click]And the reason these game mechanics work, is because they satisfy these human needs. Green is the sweet spot for that particular mechanic. So Levels, which are frequent flyer programs, belts in karate, and even job titles, are primarily about Status in a community. [click]But they’re also about Achievement, because it feels good for me to get to the next level, and about Competition, because it feels good to be a higher level than all my friends.
- These mechanics aren’t new, and chances are you’re already taking part in a gamified experience. They’ve been used by Loyalty programs for years, And more recently by social games like Farmville and applications like Foursquare.We’ve cracked the code on how to use them outside the gaming world.
- We have a great customer list – companies big and small, across a range of verticals including media, social networking, sales incentives, brand advertisers and more.