Using Social Search to Create Brand Advocates
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In this presentation Stefan Hull of Propellernet explains how to use social search to actively engage consumers and empower them to become brand advocates. He draws on case studies from Propellernet’s client base, including SportsShoes. This was presented at Social Media Marketing 2010 (London).
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Using Social Search to Create Brand Advocates
- 1. SOCIAL SEARCH AND BRAND ADVOCACY Stefan Hull Business Director
- 3. Harnessing social networks and encouraging brand advocacy
- 5. “BRANDS ARE EITHER NETWORKED OR INVISIBLE”
- 6. CATWALK
- 14. Number of inbound links: 28
- 17. RUN
- 22. Real runners = real reviews (“conversations among human beings sound human”)
- 23. Where do runners “live” online?
- 29. A “virus” can come in many shapes and sizes
- 30. Social networks reflect people’s motivations
Editor's Notes
- Brands
- Jourdan DunnWe promote their UK shopping centres and related events using paid search and SEO-PR including video hotspotting and blogger relations
- Blogger RelationsPhase 1 (Pre Event):Distribution and sell-in of release to all relevant fashion bloggersDistribution and sell-in of release to relevant news wiresInvitation of London-based bloggers to the event Phase 2 (Post Event):Distribution of photography and video to all relevant fashion bloggersDistribution and sell in of photography to relevant news wiresResponding to post-event blogger requests
- Style PA, beauty confidential, beauty and diversity, my new best friends
- Style PA, beauty confidential, beauty and diversity, my new best friends