1. Bright ideas for
inspiring brands.

2. Insight
Report.
Gaming & Technology:
August 2012
Welcome to the Studio Output Digital Insight
Report for August 2012.
In this edition we take a look at emerging trends
in both the Gaming and Technology sectors
as well as running through some of the more
interesting projects we’ve discovered recently.
This month we have a Pod takeover from
the digital team at Studio Output. The very
talented Karin, Rory and Rita bring their trend,
technology and design insights to this report.
Bright ideas for inspiring brands.

3. Technology and
service stories:
As connected, intelligent technology becomes
more and more ubiquitous, it also becomes
increasingly invisible. The challenge of
technology communication is in telling authentic,
credible stories in beautiful, human ways,
particularly with new and emerging innovations. Hyper-local.
Nest explain their product in simple,
Engaging.
human terms. http://bit.ly/vHWwHL
B&O Play products are showcased in
Simplistic.
a stunning but accessible way that makes
the site incredibly engaging.
http://bit.ly/KqPqa1
Communication of service design is as important
as humanising technology.
Postmates is crowd sourced, hyper local
postal service. http://bit.ly/zXKjoG
Bright ideas for inspiring brands.

4. Connecting
with passions:
Exploring passions within campaigns is an
emerging trend we’re seeing more of. With
the rise of the ‘interest graph’ within social
networking circles, personal interests and
passions are flowing into wide campaigns.
The key is to be credible, authentic and humble
in connecting with fans and their passions.
Obsessed with sound – Philips explore sound in
this Obsessed with sound interactive experience.
http://bit.ly/Ow4YhV
Communication of service design is as important
as humanising technology.
Google have collaborated with the Tate to
explore collaborative storytelling in a project
called Exquisite Forest. http://bit.ly/Ossxsl
Personal.
Credible.
Authentic.
Bright ideas for inspiring brands.

5. Using technology
for play:
New spaces.
Immersive.
Technology is providing more and more
ways of connecting with play and that’s not Rewarding.
simply using more sophisticated devices, it’s
creative new spaces and ways of playing.
The boundaries of technology-led play are
broad, from single person experiences to
more immersive, spectator-centric play.
Energy drink V uses Kinect
to control generative music.
http://bit.ly/PxQKQ7
Cogoo is a Japanese bicycle sharing services
which has created a playful experiment, turning
a bike into a turntable.
http://bit.ly/IwdKd6
McDonald's took Pong and translated it to form
the centre of an out-of-home experiential game.
Probably the biggest game of pong you’ll see.
http://bit.ly/jAnXk5
Bright ideas for inspiring brands.

6. Insight
Report.
Pod Takeover:
Design & technology trends.
Continuing our Pod takeovers, this section
is led by the digital team at Studio Output.
The talented Karin Bergdahl, Rory Arnold
and Rita Mantler share their own trend,
design & technology insights to this report.
Here they share some well-executed
and engaging campaigns that took place
recently in outdoor environments.
Bright ideas for inspiring brands.

7. To entertain and
impress:
Promotion.
Installation.
In a world where brands are constantly Interactive.
competing for our attention, it’s becoming
increasingly important for industry players
to create opportunities for users to play
and experiment, and above all creating
an impression and entertaining them.
Ambient and experiential marketing is becoming
more and more innovative and focused on
giving users a tactile experience to remember.
Here are some interesting campaigns that took
place in an outdoor environment that we like
because they were well-executed and engaging.
Target created a 25-foot puppet which attended
US fashion shows. http://bit.ly/JMnaCV
TNT launched a new crime drama with
interactive installation made up of 40,000
spinning dots. http://bit.ly/PgWa0C
Nissan: A world without petrol
Nissan imagined a world without petrol, creating
40 interactive installations.
http://bit.ly/KtPiId
Bright ideas for inspiring brands.

8. Get off your
screen:
New display and interaction methods pop
up on every corner and innovative or even
crazy ideas are fast becoming mainstream.
Ever more users are hacking their way beyond
the wildest imagination of corporate tech-
teams, while website and games are making
content ever more accessible for users.
Haptic design transforms flat interfaces into
a tactile 3D experience.
http://bit.ly/tkkpLq
http://bit.ly/O4Nyue
Mini projectors enable 3D real-time projection
in your home with an iPhone and a digicam.
http://bit.ly/cBmv3P
Google glasses promise a completely new
Innovative.
experience for everything, starting with
photography. Accessible.
Mobile.
http://bit.ly/HeOKaM
Robots and drones merge with humans: the first
mind-controlled robot walk.
http://bit.ly/NHfvmE
Bright ideas for inspiring brands.

9. Get off your
screen:
Microsoft’s Kinect has been used for all kinds
of experiments. Here it turns any wall into
a touchscreen.
http://bit.ly/MNLF4J
Students from the University of Southern
California attempt (and succeed) to build the first
version of a real life Holodeck.
http://bit.ly/LJFcmK
Blippar have created a chocolate wrapper
Augmented Reality game that works with most
of Cadbury's chocolate bars. http://bit.ly/NjYTCk
Innovative.
Accessible.
Mobile.
Bright ideas for inspiring brands.

10. Less is more:
In these austere times, there is a trend for
simplicity and a rejection of extraneous
Simplicity.
features and superfluous ornamentation.
Witness the rise in popularity of the single speed
Maturity.
bicycle – the bike stripped back to its essential
features. This is being reflected in the digital
world where screen design is maturing –
shunning clutter, complexity and real-life
metaphors (like metallic buttons) for more
confident, simpler and minimal interfaces.
Minimal.
Microsoft's new Metro interface, which ditches
the traditional desktop for bold, flat coloured
graphics – is currently causing a lot of talk in
the design community. http://bit.ly/zrrux6
The rise of smartphones and tablet devices
have also refocused designers use of space,
displaying information in easy to digest visual
chunks, the Sony Smartwatch now taking this
to new extremes. http://vrge.co/zwVQYR
Bright ideas for inspiring brands.

11. Get in touch!
Studio Output / London Studio Output / North
Unit 4, The Piano Works 2 Broadway
117 Farringdon Road Lace Market
London EC1R 3BX Nottingham NG1 1PS
+
44 (0)20 7239 9270 +
44 (0)115 985 3444
london@studio-output.com north@studio-output.com
studio-output.com