25. In 2010 Coca Cola cut ad spend
by 6.6% and invested more in
Social Media
26. 2012 social media marketing
industry report
Generating more business exposure 85%
Increased traffic 69%
Improved search rankings 55%
Generated Leads 58%
http://www.socialmediaexaminer.com/report/
68. 7 tips for
Invest in your profile
Recommend People
Ask for Recommendations
Join Groups (UKITA)
Ask and Answer questions
Don't link for the sake of it
Link to me - www.linkedin.com/in/philoakley
69. 7 tips for
Use a Twitter Client (Tweetdeck)
Use Twitter Search/Google Realtime search
Follow People
Engage (otherwise don't bother)
Publicise but mix with other content
Link to your blog/site
Think of ways to use (internal/mobile/text)
70. 7 tips for
Don't add friends for Business
Use Business & Fan Pages
Link Content (Twitter, Youtube, Blog posts)
Join or create a Group
Use Facebook events
Facebook applications - Slideshare
Advertise on Facebook
71.
72. Thank You
Philip Oakley
Technology Consultant
Outserve Ltd
www.outserveweb.com
Blog www.outserveweb.com/blog
www.twitter.com/philoakley
www.twitter.com/OutserveWeb
www.linkedin.com/in/philoakley
www.facebook.com/OutserveWeb