A strategy and case study highlighting how promotional merchandise can improve the results of lead generation campaigns.

1. Using Promotional Merchandise to Increase
Lead Generation Effectiveness
Strategy & Case Study

2. When most marketers start work
on their marketing plan...

3. Promotional merchandise is right at the
bottom of the list of priorities

4. It is not seen as something that is
strategically important

5. To most people, promotional merchandise
is inexpensive giveaways to be used at events

6. They tend to be last minute afterthoughts

7. And you end up ordering anything as long as it has a logo
and it can be delivered on time

8. We think if you work like this you are missing a trick

9. Using promotional merchandise as an integrated part of your marketing
campaign can have a significant positive impact on results

10. Promotional merchandise can help your message get noticed

11. It can help your company stand out from the crowd

12. It can allow you to be more creative in your campaigns...

13. ...add a new dimension to what you have been doing previously

14. And it can help you engage more effectively with
your customers or prospects

15. The bottom line is this - Promotional Merchandise can make your marketing
campaigns more effective

16. Here is an example from one of our customers - Kofax UK

17. Kofax wanted to put together a personalised campaign
to their most strategic target accounts

18. As part of the campaign they developed a dedicated microsite with tailored
videos as well as new written content

19. The next step was to get people to visit the website, watch the videos and
download the content

20. The plan was to do the usual kind of email campaign to drive traffic

21. But they wanted to do a bit more... so called us up for some ideas

22. As well as the email, they followed up
with a high impact direct mail piece...

23. ...that used promotional merchandise at its heart.
In this case it was a pair of branded earphones

24. The mailer asked the recipient to do 4 things:
1. Plug the earphones into their PC
2. Visit the website
3. Listen to the video
4. Contact them if any more info needed

25. The campaign was mailed out to 2000 contacts
and followed up by telephone

26. You want to know the results?

27. Traffic drivers to microsite (from a closed list of 2000 names):
email - 35
DM (postcard) - 14
DM (earphones) - 284
The Direct Mail piece with the earphones was 8 times more effective
in driving traffic to the website than the email campaign
Not too shabby... and there is more...

28. During the telephone follow up, 65% of the people who were spoken to
remembered the mailer and (more importantly) remembered who the mailer was
from

29. The callers all agreed that “Hello, I am the person who sent you the
earphones...” was a great ice breaker and conversation starter...

30. ...and the earphones definitely helped get the company noticed

31. With our help, Kofax really stood out from the crowd

32. That programme generated over $1m in qualified
sales pipeline and over $250,000 in sales

33. Not bad for a pair of earphones

34. If you want your marketing programmes to stand out
from the crowd and engage your customers and prospects...

35. ...why not partner with Outstanding Branding and take
your marketing programmes to the next level?

36. Promotional merchandise
for stand out brands
call: 020 3142 6700
email: info@outstandingbranding.com
@outstandingb
www.facebook.com/OutstandingBranding
www.outstandingbranding.com