2. Group Members:
Muhammad Usman Tariq
(221)
Awais Shahbaz
(222)

3. EFFECT
OF
INDIAN
MEDIA
ON OUR
CULTURE

4. INTRODUCTION
Culture or civilization is a complex whole
which includes knowledge,
belief, art, law, customs and other
capabilities and habits acquired by man as
a member of society.
Culture rules virtually every
aspect of our life such as
music,
literature, visual arts,
architecture or language
and living style

5. Importance of
Media In
Promotion of
Culture

6. 
Media reflect our culture norms and values.
Media is responsible for the revolution and
evolution of mind and heart of common people
fostering information and awareness among
masses.

Today’s media environment increases choices,
provides opportunities for cultural expression
and dialogue, and facilitates the flow of
information at the planetary level.

7. 
Pakistan is a Muslim country and Pakistani
culture is the unique pattern of belief, ideas,
values highly influenced by religion of Islam.

Islam in Pakistan sets the code of ethics for the
cultural life for the people of Pakistan. But
People gained western and Indian culture due
to acculturations modernization and
westernization.

8. Impacts
of
Indian
Media

9. DRAMA SERIALS

Indian movies and dramas
have perilous impact on
Pakistan’s media, culture
and public. If we talk about
TV dramas, the one leading
channel of India is Star Plus,
which is now favorite TV
channel of Pakistani, almost
more
than
other
TV
channels.

Star plus and other private
TV channels of India has
impact on our public, they
show more their culture in
their dramas rather than
story.

10. DRESSES
Pakistan has an impact of
Indian dressing culture as
well. Now, people like to
wear Sarhi, Patiala Shalwar,
Chori
Pajama, sleeveless
dressing, short shirts and less
use of chadar(veil).
 On special occasions, ladies
use to wear Indian culture for
show off. This can be
observed
during
the
functions of mod scad cities
of Pakistan. People have
learned these things from
Indian drama and movies at
most.


11. MARRIAGE CEREMONIES

The influences of Indian
culture are quite visible on our
marriage ceremonies and
festivals.

We have left our religious
values and applying hindu
tradition in our daily life.
Oil poring
Rice spreading
Dowry




12. LANGUAGE

Today
media
plays
an
important role in promotion of
Hindi language in Pakistan.

Because of Indian media
Pakistani children are more
aware from Hindu culture and
Hindi language than their own
culture and language, children
mix Hindi words in Urdu
language and use it in their
daily routine like didi(sister),
shantii(sakoon),and jeej(brother
in law) etc.

13. Trend of Indian Movies
Pakistani cinemas shows
Indian movies. In India movies
whenever they show some
ethnic groups or some terrorist
organization they always give
them name of Muslims, and
Islam.
 In their movies they show
Muslim as extremists, India
shows anti-Pakistan feelings, in
some movies they show
vulgarity. Which shows bad
impact on mind of our young
generation, through their
media India want to role in
mind of our generation
 India media always criticize
Pakistan in form of dramas and
film or in reality.


14. TV SHOWS
Due to the effects of media,
Pakistani children today do not
feel shyness and shame in
bringing obscene magazines
and movies to their home and
often also watch below
morality programmes in front
of their parents.
 Many of our advertisements,
television programmes, films,
cable TV channels and even
websites have adopted Indian
and western styles and themes.


15. BASANT
Traditionally it’s said that basant
(kite flying) is celebrated to bid
farewell to winter season and to
announce the arrival of spring
season.
 Basant is not the part of Pakistani
culture and we have to face a
great loss of casualties and finance
due to heartrending phenomenon
of kite flying.Inspite of this high
contradict regarding celebrating
Basant (kite flying) the people find
ways and means to celebrate this
basant.


16. Dancing and singing (Reality Shows)
Pakistani people take a art of dancing and singing style from
Indian culture . Classes and concerts are conducted in
universities in Pakistan.

17. Fire Works

Indians throughout the world
celebrate with fireworks as part of
their popular "festival of lights" (Diwali)
on new - moon day. Quieter varieties of
fireworks are more popular for this festival
as its a festival of light celebrated on the
new moon night. It is the festival of Hindu
religion. We adopted this occasion from
indian culture. We use fire crackers even
at islamic occasion e.g SHAB E BARAT.

18. Conclusion

We have left our religious values and are applying Hindu
traditions in our daily life.

When the Muslims acted upon Islamic Morales and teaching
they were victorious. When they left Islam they became slave.

Thus due to weakness in faith we are attracting towards evil
traditions.

To get back our culture we must leave these traditions and
follow the culture defined by the Islam.

19. Solution
To get back to our culture we must leave these traditions and
must follow the culture defined by Islam
.