Are you using the "silo" method in your interactive marketing? Social media and search marketing efforts should be integrated for effective web marketing results.
The Perfect Storm - The Rise of SEO & Social Media
1. OXIEM | 7003 POST ROAD, SUITE 416 | DUBLIN, OH 43016 | T: 866.432.8235 | W: OXIEM.COM
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2. Sites
Engaging Branding | Top Technology | Easy Manageability
> Sites that perform & convert visitors to customers
Search
Holistic Web Marketing | Organic + Paid + QOV Metrics
> Continually-managed, for traffic and conversion
Social
Connect | Convey | Converse With Audiences
> Active dialog that creates a bond and advocacy
oxiem.com
6. Social Media Stats
The Stuff You Already Know
• Facebook has over 400 million users worldwide
• Twitter grew over 1,000 percent in 2009
• LinkedIn has over 60 million users
• Social media is the top digital priority in 2010 among senior marketers
• 70% of bloggers are organically talking about brands on their blog
• There are more than 3.5bn pieces of content (web links, news stories,
blog posts, etc.) shared each week on Facebook.
oxiem.com
18. The Pillars of SEO
On-Page Off-Page
Optimization Optimization
• Keyword rich text • Solid keyword list
• Headings • Linking strategies
• Title tags • Anchor text
• Meta tags • Directory submission
• Calls to action • Keyword focused links
• URL structure • Social media!
• Internal linking
• Much more!
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19. Focus on Quality
Targeted
Traffic Generated
Quality Of Conversion
Visit
oxiem.com
22. Linkability!
Key to Success: Fresh, high-quality content!
Tactics:
• Blog
• Whitepapers
• E-books
• Sharable content on your website
oxiem.com
23. Make Sharing Easy!
Remember, good content get’s shared.
Are you making it easy for viewers to
share?
Top Sites to Consider:
• Delicious
• Digg
• Technorati
• Facebook
• Twitter
• Google Buzz (maybe)
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24. High Quality Blog Content
• Integrate your top performing keywords
• Download the “All in One SEO” Pack for Wordpress
• Outbound Links
• Offer RSS & Subscriptions buttons
• Headlines, Tags & Categories
• URL Structure
• www.yourblogsite.com/?p=123
• www.yourblogsite.com/2007/01/01/blog_entry_title_here
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25. Optimize your Social Media Profiles
• Make sure your linking to your website in all profiles!
• LinkedIn links
• Facebook Fan Pages
• Twitter bios
• Delicious, Digg and other social bookmarking profiles
• Integrate keywords in bio’s
• Use bit.ly to track and measure all links you are sharing
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27. Align Measurement Tactics
• What are your objectives & goals?
• Use Google Analytics to monitor, measure and adjust
• Use bit.ly to track and measure all links you are sharing
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29. Tips for Success
• Content is King – Quality content will always win!
• Be a resource – Share unique, relevant and helpful stuff
• Be real & authentic – It actually works!
• Social media is a two-way space
oxiem.com
30. Questions?
Billy Fischer | bfischer@oxiem.com| 614.448.1809
7003 Post Road, Suite 416
Dublin, Ohio
Twitter.com/billyfischer
Facebook.com/billyfischer
Linkedin.com/in/billyfischer
Blog.oxiem.com
oxiem.com