Dünya Kullanılabilirlik Günü kutlamaları kapsamında Dr. Özgür Zan'ın Turkcell 7. His'te gerçekleştirdiği kısa konuşmaya ait sunum.

1. 7th Sense First Anniversary and World
Usability Day Celebration Party
Dr. Özgür ZAN
Done Information & Communication Systems / Managing Director
Kadir Has University / Instructor of User Experience Course

2. Usability = Ease of Use
Easy means requiring little effort or
thought

4. Example
4 seconds 1 second

5. 1. THINK

6. Considerations
Readability Discoverability
Intuitiveness
Learnability
Simplicity
Functionality
Navigation
Visual Aesthetics
Memorability

7. Education
2. AWARENESS

8. Culture
User Experience is not something to be
implemented
It should be adopted as a philosophy by the entire
organization.

9. Perspectives
Engineers vs. Marketing People

10. Solution: Testing
3. USABILITY TESTING

11. Done practices
As Done, we aim
- High levels of user engagement with great UX
and we focus on
- Storyboards with UX principles and Game Mechanics
- We pursue Minimal Viable Product (MVP) Strategy
- Create a High Fidelity Prototype earlier
- Do a usability test earlier
- Make improvements fast
- Excellence through iteration