1. Kivanc Ozuolmez www.kvnc.net Senior Consultant , Application Development Serviceline Avanade Netherlands WP7 Platform ArchitectureWindows Phone 7 and the Windows Phone 7 Application Platform

3. “cross-industry” solutions

4. Horizontally focused solutions

5. Specializing in the Microsoft platform

6. Technical equipment and architectures

7. Industry, "cross-industry" solutions

8. Extended enterprise platform

9. Superior price, performance

11. Business Intelligence

12. E-commerce

13. Digital Collaboration

14. Microsoft Dynamics CRM

17. 220 employees

19. STRATEGY & PHILOSOPHY

20. Changing the Game DESIGN HARDWARE PLATFORM Faster to market, more heavy lifting Richer, deeper, easier apps End user comes first

21. SMART DESIGN INTEGRATED EXPERIENCES

24. Integrated Experiences

26. APPLICATION PLATFORM

27. Platform goals End User Customization Cloud enablement Developer profit One stack of frameworks that can be leveraged across multiple devices, tied via cloud Financial and otherwise A wide variety of thousands of compelling apps and games

28. Platform components Code that executes on the client Tools used locally Client Code that executes in the cloud Tools in the cloud Server 14

29. Platform components Runtime Tools Client Phone Emulator Sensors Media Data Location Samples Documentation Xbox LIVE Notifications Phone Guides Community .NET Framework managed code sandbox Packaging and Verification Tools Cloud Portal Notifications App Deployment Registration Marketplace Validation MO and CC Billing Location Identity Feeds Server Certification Business Intelligence Maps Social Publishing Update Management 15

30. Cloud

31. Cloud services Your web service Custom web service App Existing web service Frameworks Microsoft web services Cloud client services Push Locate

32. Location & maps GSM Radio A-GPS Wi-Fi App Frameworks Location client service

33. Push notification service 14 New photos online! Seattle, WA: Sunny and 85 degrees

34. Custom Cloud services Your web service App Custom web service Frameworks Existing web service Cloud client services

35. Client runtime & frameworks

36. Silverlight Modern application UI framework & runtime Rapid creation of visually stunning apps METRO themed UI controls, defined in XAML XAML, C#, HTML & JavaScript Rich media support

37. XNA Framework High performance game framework Rapid creation of multiscreen 2D and 3D games Rich content pipeline Traditional update/draw/present frame loop model

38. Common capabilities Input Multi Touch Hardware buttons Media Digital media capture & playback Media library access Data Isolated storage LINQ (Objects & XML) Windows Communication Foundation SOAP & REST services Phone access Sensors Launchers & choosers Cloud services Notifications Location & mapping Xbox LIVE

39. Application model .NET CommonLanguage Runtime Goal: Great UserExperiences Process Model Predictable Safe High performance Innovative Service BasedApplication Deployment

40. Application life cycle Application Uniquely identifiable, licensable and serviceable software product packaged as a XAP Application Deployment Validation, Certification, and Signing Windows Phone Marketplace Windows Phone Marketplace Application license Crypto-verifiable object issued to grant rights to an application

41. Developer tools

42. App & game deployment Develop & Debug Submit& Validate Certify & Sign Windows Phone Application Deployment Service Marketplace

43. Portal services http://developer.windowsphone.com

44. Developer portal http://developer.windowsphone.com Learn Build Publish Earn 30

45. Q&A www.kvnc.net