Looking at the social film in context and discussing what it is. If it is a Social film, or Web TV or something else.

2.  Inside, was released as a number of
episodes every few days.
 Between days the audience could
participate through social networks.
 At the end all the episodes were put
together and created a film.

3.  Web TV is an emerging genre of digital
entertainment.
 Delivered online through broadband, TV
series, web television shows and mobile
networks.
 2-9minute episodes
 Produced in seasons.
 Interaction with audience via social
network sites like YouTube, MySpace and
Bebo.

4.  The Guild. – online web series about a group of gamers following their lives
online and offline. Released 2007. 3-8 minute episodes. Now on its 5th season
 Lonelygirl15 – 2006-2008. series of video blogs and action sequences. with a
complex story involving "trait positive girls" who are sought by an evil
organization called "The Order".
 Kate Modern – spin off from lonleygirl15. 2 seasons. Brought out in 2007,
ended in 2008. about a video blogger. Online interaction with viewers.
 Freak – UK, released 2009, on MySpace, 13 week interactive process, 2 video
episodes a week, interactive character profiles, about a teenage coming of
age story.

5.  Web TV‘address the particular possibilities of
the web by creating communities of fans
who spend time online interacting with one
another and with the storyworld. These
interactions might involve chatting with
other fans, voting on casting or story
outcomes, helping to write the script,
discussing characters, or participating in
spin-off Alternate Reality Games (ARG)
that require the ‘hive mind’ of the
participants to solve narrative based
puzzles’ (Lister et al 2009, p.230)

6.  ‘The Web Drama is an excellent example of the
way screen media enterprises are adapting to
new online markets and in the process creating
innovative culture. In particular they demonstrate the
so called ‘Long Tail’ in action where new forms of
advertising can produce sustainable revenue streams
from much smaller audiences than would previously
have been the case’ (Lister et al. 2009, p.230)
 Audiences are seen as fans to be cultivated by
sponsors through brand identification rather than
hard sell advertising (Lister et al 2009, p.231)

7.  So it could be argued that Inside is just Web TV
and not social film.
 It releases episodes over a certain time and
allows participants to interact. Just like the rest.
 It advertises aswell, having ads on the side. Being
part of Toshiba and Intel, letting TV magazines
and papers know.
 But there is only one Inside Film. If another was to
be released as a prequel or sequel it could be a
Web TV series, as people would be interacting
together again.
 But as a ‘social film’ we need to understand this
we need to find out what Film is.

8.  Film is Cinematography. It features
characters played by famous actors and a
story and develops itself through the plot
engaging the audience through the use of
a well crafted script and camera.
 They normally last a significant amount of
time from 90 minutes to 140 minutes.
 Can have squeals and prequels. For
example Lord of The Rings, is a series of 3
different stories.
 Big money films and aim to produce a
revenue through its sales in the cinema.

9.  Inside definitely has cinematic qualities. It stars big stars like
Emmy Rossum and It even has an award winning
cinematographer taking part.
 It has the professional camera shots unlike Web TVs shaky
webcam hand cam interaction.
 But its far too short to be a film. Its not even an hour long.
 Films do not release themselves as a series of episodes unless
need be, like the Lord of the Rings trilogy, or if one film is too
big to be one film, for example the last Harry Potter film.
 This is why it is debated that Inside is more Web TV than a
social film, because it isn't film at all.

10.  It is clear that The Inside Experience
contains elements of both Web TV and
film. So maybe it is neither. Perhaps its
simply a new entertainment in an
‘ultimate’ form with everything in it.
 The interaction,
 the advertising,
 the entertainment,
 an in-between of duration.

11.  Event/Reality – The inside experience was released as a series of
episodes so that participants could interact socially together. When
it was finished, nothing else happened. This therefore could be
argued to be an event.
 Much like TV shows like 24 and LOST, we are engaged with it for a
certain amount of time and always expect to see the next episode.
But once it is over then what happens? The experience just isn't the
same. You can go back and enjoy it again, but you don’t get as
excited in the waiting of the next episode.
 Reality TV shows like The Apprentice allow audiences to interact
socially. For example through Twitter. But once the show is finished
the audience would no longer interact with each other. Much like
The Inside Experience.

12.  Turner, G (2006) Film As Social Practice. 4th edition USA and
Canada pages 146-147
 "in order to differentiate film from television, theorists as well as
the industry have talked of film going on as an 'event'
 For example going to the cinema and receiving the pleasures of
seeing a film. We are experiencing,
 "The Film Experience"
 We are sat in the dark, in a group, in comfortable seats with out
attention focussed on the screen in front.
 Therefore social film cannot be defined as a film in any way as
we are not watching the film as a group, sitting on comfortable
chairs, and focusing on the screen in front. Instead we are
participating individually on our computers in an online social
network, sitting at home or work or wherever you can gain
access to a computer, and rather focusing on the interaction
and what’s happening on the screen, rather than sitting in
silence watching the screen.

13.  The Inside Experience is Trans media as it
is many things into one and unclear to
define it.
 It is Film, It is TV, It is advertising.