Perception360 Consulting Pvt Ltd is one of its kind consulting in the niche arena of Employer Branding. We offer end to end Employer Branding solution from Research & Strategy to executing the communication plan.

1. Perception360 Consulting Envisage
Execute

2. Employer Branding
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3. It’s about creating a superior BRAND
 When 70 per cent of
corporate value is from
intangible assets (Source:
Accenture) being an attractive
employer is critical to keep
competitive advantage
 Strong brand value helps in
attaracting & retaining
valuable employees
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Changing Paradigm
Low
Employability
Engineers : 4.2 % for
software product
firm
MBAs : 23%
Talent war for small pool of talent
& Therefore employee is the new
king
Are you visible
to this talent
pool ?
Employer
Branding
We offer end to end
Employer Branding
Solutions.

4. Market : Employer Branding’s Perspective
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Spot light
Aware
Unaware
Negative
/Neutral
Positive
Loyal
Not
Loyal
S
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a
t
t
e
r
E
M
P
L
O
Y
E
R
B
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5. Employer
Branding
P360 Offerings
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6. Communication Design
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7. The P360 Edge
1. Unparallel Quality
2. Hassle free Services
3. Allows you to make effective & strategic deployment of your key resources
Communication Design
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Communication is reflection of your Brand.
Effective communications can change minds & challenge perceptions
Internal Communication External Communication
Communicate new initiatives in organization Have a Talk with prospective employees
We Offer
Magazines, Posters, Mailers, Newsletters,
Banners, Videos, Letter from CEO etc
Memorable induction materials, Corporate
Videos
Higher Employee Morale
Increased Productivity
First impression on prospective employees
Helps attracting talent

8. On Campus Branding
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9. The P360 Edge
1. Understanding the current class of students
2. Close association with the student bodies
On Campus Branding
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College Students : Most important Demographics for organizations
No brand loyalties : Opportunity to make a lasting brand identity
Campus Branding Campus Events
Make them Aware : Announce your presence
& leave your mark
Make them your Followers: Engage your future
employees
We Offer
Recruitment Material, Corporate Presentation,
Corporate Films
Case Study Competitions, Simulation Games

10. Social Media Branding
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11. The P360 Edge
1. Young, vibrant and dynamic team : Social Media Execution Specialists
2. Technology based monitoring
Not just informative, It’s interactive
Professional & Social Networking
Keep your prospective employees informed about the latest in your organization
Increase your visibility in employer market
We Offer
 Creation/Management of your social & professional networking profiles
 Monitoring the behavior and reactions
 Calculating various Matrices to measure the impact of campaign
Social Media Marketing
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12. Our Approach
Define &
Strategize
Create
Social
Identity
Engage
Track &
Monitor
Determine the
objectives
• Branding
• Traffic on web
Set SMART goals
% increase in
• mentioning of
your brand
• share of
conversation
• Click Through
Rates from Social
Media Platform
Create your social
media presence
Choose the
relevant channels
Web/blog/networking
/news/document
sharing
create personalized
pages
Manage your
profiles actively
Put Spot light on
users
Use “Do-good”
networks
Use Message
Boards/Forums
Connect with issues
Key is the content
that provides a
stimulus to evokes a
response
Use aggregators,
social search
engines &
web/desktop tools
Measure
Reach
Conversations
Mentions :
Strength,
Sentiments, Passion
Key Influencers
Benchmark with
competitors
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13. Why P360
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14. Why P360
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Expertise through Multi-dimensional Approach
Know How of this niche branding
Understanding of the students psychology
Right mix of professionals to cover all dimensions
 Human Resource
 Marketing
 Public Relations
End to End Employer Branding Solution
hassle free solutions : From Strategy formulation to Execution
Cost Advantage
Save precious time of key resources
Get the advantage of outsourcing