May 3rd 2016 DAS & Small Cells Workshop put on by Wireless Competition Bureau. This is from the first panel of the day to set the stage on small cells market and technology in commercial buildings.

1. © 2016 SpiderCloud Wireless, Inc.
FCC Workshop
Small Cells & Commercial Buildings
Washington DC
May 2016

2. © 2016 SpiderCloud Wireless, Inc.
ABOUT US
Scalable small cell systems for Mobile Operators to deliver coverage, capacity & services
in Enterprises and Venues
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BASED IN SILICON VALLEY (USA)
 Founded in early 2008
 Deploying scalable enterprise small cell systems
since 2011
 First to market with dual-band 3G/LTE and LTE/LTE
Small Cell Systems (June 2014)
Mobile Operator customers
Business Partners

3. © 2016 SpiderCloud Wireless, Inc.
Recognition
INDUSTRY

4. © 2016 SpiderCloud Wireless, Inc.
“ENTERPRISE”
A business that has buildings where employees, contractors and guests
work together to accomplish business goals. They have an IT staff that
supports the business users, and makes decisions on their behalf.
This is opposite of a venue where majority of people in venue at any given
time have no relationship to venue owner.
FYI - Small Cell Forum Release 6 “Smart Enterprise” is here:
http://www.smallcellforum.org/about/what-we-do/release-program/
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5. © 2016 SpiderCloud Wireless, Inc.
Increasing the Total Addressable Market
Data Source: US Department of Energy
Femto Cells
40% of Real Estate (2.4 M buildings)
Consumers & Small Business (<7 small cells)
DAS (Distributed Antenna Systems)
10% of Real Estate (7,000 buildings).
Dedicated: Coax, Fiber, BTS, Amplifiers, Repeaters, Backhaul
SpiderCloud E-RAN
50% of Real Estate (435K buildings)
Scalable System for Medium to Large Businesses
Multi-Access Small Cells, PoE LAN (>100 small cells)
40%
50%
10%
2012 Building Size Distribution
1,001-25,000 sq. ft.
25,001-500,000 sq. ft.
Over 500,000 sq. ft.
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6. © 2016 SpiderCloud Wireless, Inc.
Why Enterprise Small Cells?
 80% of Usage is Indoors
– Shift services indoors near consumer
 Energy Efficient Glass and Building Materials
– Outside to Indoor signal delivery blocked
– Indoor signal delivery solves the problem
 Densification
– Many small cell radios densely installed “like Wi-Fi”
– Provides high capacity to position for future
– Macro-offload
Macro-Cellular
Scalable Small
Cells
Enterprise
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7. © 2016 SpiderCloud Wireless, Inc.
Macro Network Offload Effects
 Implementation offloads 45% of Users
from Macro Network
 RRC Connected Users Average
– BC 4 RRC Connected Users Average
dropped about 45% after E-RAN enabled
– BLUE = BC 4 (1700 Mhz)
• Note: BC 4 is preferred on macro
– RED = BC 13 (700 Mhz)
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8. © 2016 SpiderCloud Wireless, Inc.
Increased Average Data Rate on Macro
 Downlink Throughput
– BC 4 DL dropped about 16% after E-RAN
enabled
– BLUE = BC 4 (1700 Mhz)
• Note: BC 4 is preferred on macro
– RED = BC 13 (700 Mhz)
 Downlink Usage
– RRC Connected Users dropped by 45% but DL
Throughput dropped by only 16%
– Conclusion: Less users consuming more
bandwidth means better user experience
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9. © 2016 SpiderCloud Wireless, Inc.
Situation
 Enterprise hotspots vs. Freeway commuters
 Consider: use E-RAN to offload macro capacity
 Goal: defer macro upgrades by making smaller investments in E-RAN
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10. © 2016 SpiderCloud Wireless, Inc.
Move Towards Wireless as a Utility
 Electricity
 Water
 So… Cellular Signal
– 35 dB loss glass
– Responsibility culture shift
– Building owner or tenant improves?
– Co-channel, unlicensed or both?
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11. © 2016 SpiderCloud Wireless, Inc.
Scalable Small Cell Systems
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 One system of 1 Services Node and 100 PoE-powered Radio Nodes can deliver 200 Sectors of
capacity and scale to cover 1.5 Million Square Feet

12. © 2016 SpiderCloud Wireless, Inc.
SpiderCloud
Radio Nodes
Power-Over-Ethernet+
LAN Switches
Category 5e
Ethernet Cables
Ethernet
Backbone
SpiderCloud
Services Node
Ethernet LAN
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Fronthaul Options:
• Share existing enterprise
LAN (using VLANs)
• Deploy on a dedicated
Ethernet LAN.
75% of E-RAN Deployments
Use Existing Enterprise LAN

13. © 2016 SpiderCloud Wireless, Inc.
Easy to Install in Enterprise Environment
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Services Node is Installed in 19” Rack
Radio Nodes are Mounted on Ceiling or Wall
3 RU
110/220VAC
50/60 Hz
• Single Cat5e cable pull from nearest PoE+ source
• Front-panel LED provides feedback to installer
Space & Power Efficient

14. © 2016 SpiderCloud Wireless, Inc.
Cisco Partnership Innovation
3G/LTE Module Integration with Cisco Wi-Fi

15. © 2016 SpiderCloud Wireless, Inc.
MAKING IT POSSIBLE
SPIDERCLOUD
 Small cells – density to deliver more gigabytes per m2 of capacity
 Enterprises buy, control and implement equipment and services
 Mobilizing business people and applications
 Mobile edge computing - to minimize application level latency
 Enterprise IT focus – to enable new business models
 Wi-Fi like economics – because every $$$ matters!

16. © 2016 SpiderCloud Wireless, Inc.
Enterprise
Customers

17. © 2016 SpiderCloud Wireless, Inc.
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 Services Node installed in Unilever Data Center to serve site
 49 Radio Nodes installed in the site
 Utilizing Unilever’s enterprise LAN/VLAN Architecture to support
installation
 Onsite installation completed in two evenings
 A Very Happy Customer
 Excellent coverage throughout building
 50% decrease in load on macro-cells
 Zero disruption to Unilever operations and infrastructure
 3,000 Voice + 94,000 Data calls per day
Unilever International Headquarters
Solution
Results
1 Services Node
11 Floors
1,800 Subscribers
49 Radio Nodes

18. © 2016 SpiderCloud Wireless, Inc.
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 Services Node installed in Department of Health “DoH” Data
Center to serve site
 45 Radio Nodes installed in the site
 Utilized DoH’s enterprise LAN/VLAN Architecture to support
installation
 Onsite installation completed in two evenings
 Excellent mobile coverage throughout building
 Sure Signal Premium helped converged Voice over IP
Strategy to be successful
 600 voice calls and 46,000+ data sessions per day
 DoH considering SSP for other DoH and NHS facilities
across England.
UK Department of Health (NHS)
Solution
Results
1 Services Node
8 Floors
380 Subscribers
45 Radio Nodes

19. © 2016 SpiderCloud Wireless, Inc.
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 Services Node installed in Data Center to serve all three sites
 68 Radio Nodes installed in the sites
 Utilized LAN/VLAN and MAN Architecture to support installation
 E-RAN flexibility overcame Communications Room space issues
 Happy Customer
 Excellent coverage throughout building
 Offloads 100’s of Gigabytes per month of data from
macro network
 1,700 Voice calls + 287,000 Data sessions per day
Large Global Financial Institution
Solution
Results
1 Services Node
16 Floors
3,000+ Subscribers
68 Radio Nodes

20. © 2016 SpiderCloud Wireless, Inc.
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 Services Node installed in Data Center to serve all three sites
 68 Radio Nodes installed in the sites
 Utilized LAN/VLAN and MAN Architecture to support
installation
 E-RAN flexibility overcame Communications Room space
issues
 Distributing Radios to THREE Buildings from a single
SERVICES NODE in ONE BUILDING
 A Very Happy Customer
 Immediate improvement in services levels and customer
satisfaction
 2,800 Voice + 175,000 data sessions per day
Large Ad Agency w/Multiple Buildings
Solution
Results
1 Services Node
3 Buildings
1,700+ Subscribers
68 Radio Nodes

21. © 2016 SpiderCloud Wireless, Inc.
www.spidercloud.com