Six of the top social media platforms: LinkedIn, Facebook, Twitter, Google+, Pinterest, Instagram were presented to the VA Women's Network at George Mason Inn on May 29, 2014 by Robin Pachtman and Emily Miller from Northern Virginia Community College, Annandale Campus.
A bouquet of social media: choosing the right one for the right occasion
1. A Bouquet of Social Media:
Choosing the Right One for
the Right Occasion
The Virginia Network for Women in
Higher Education
Thursday, May 29, 2014
George Mason University
2. Presenters
• Robin Pachtman, MA, MLS, Media & Reference Librarian
Northern Virginia Community College, Annandale
703-323-2328 rpachtman@nvcc.edu
www.linkedin.com/in/robinpachtman
• Emily Miller, MA, Reading and Writing Center Director
Northern Virginia Community College, Annandale
703-323-3341 exmiller@nvcc.edu
www.linkedin.com/pub/emily-miller/86/6a0/825/
8. Commonalities
• Communication
o Target group, individuals, privately and publicly, share news and status updates
o Locate people you know and meet new ones
o Repost on other platforms
o Recommends people to connect with
• Search
• Photos, Bio
• Millions of users
• Feedback
• Create presence/engage
12. Options for LINKEDIN
• Skill set/industry
• Work experience/education
• Summary/accomplishments (gallery of projects)
13. Linked In Best Uses
• Professional networking with colleagues
• Keeping up with news
• Discussion groups
• Professional qualifications (personal info)
• Private messaging
• See who has searched for you
• Web analytics
• Résumé templates (http://resume.linkedinlabs.com/)
18. Google +
Alternative platform for SEO prioritized branding and marketing.
• Critics assert it is superior
• Differences from Facebook
o No negative connotations
o Does not have the user base of Facebook
o Stylish interface and multiple personalization options
19. Distinctive Characteristics
• Customizable
centralized stream
• Live and text chatting
• Google’s Circles
establish categories
for sharing control
• Multiple roles using
one platform
• Filter unnecessary
content—FB”s goal is
to keep you linked in.
• The About section is
fun and parallels
Linked In
-"bragging
rights“
-introduce
yourself/
nickname
• Google's +1
Mark & recommend
web items.
20. Twitter
• Only 140 characters
• Began as a microblogging app,
influence and offers social
messaging opportunities.
• Simple interface and
capabilities make connecting,
showing, and conversation
quick.
• Easy to get in, tweet, and get
out.
21. Twitter Best Uses
• Attach pictures and links
• Join conversations using hashtags
• Job Posting
o TweetMyJOBS
o VisualCV
• Quick Answers
o (Engage Mahalo by tweeting it to @answers
• News Briefs/hot topics
• Advertising
• Connect with likeminded people and industry experts
o Twellow.com (yellow pages for social media/twitter)
• Tweets can be connected to Facebook easily
23. Pinterest Best Uses
• Showcase images
• Create themes
• #Hashtags participate, share, discover
new content
• Follow and repost
• Mostly women – tend to be more visual
25. Instagram
• Bought by Facebook
o After 2 months = 1 million users
o Rated 60 times higher than Facebook
o Pictures of faces increase engagement
• Branding
o Bio website link
o Hashtags#
o Showcase goings on
o Mobile
o Apply photo filters /Embed
29. Real Life Experiences
Live in the moment!
Don’t forget real life
https://www.youtube.com/embed/Z7dLU6fk9QY
30.
31. Presenters
• Robin Pachtman, MA, MLS, Media & Reference Librarian
Northern Virginia Community College, Annandale
703-323-2328 rpachtman@nvcc.edu
www.linkedin.com/in/robinpachtman
• Emily Miller, MA, Reading and Writing Center Director
Northern Virginia Community College, Annandale
703-323-3341 exmiller@nvcc.edu
www.linkedin.com/pub/emily-miller/86/6a0/825/