The document discusses the concept of Web 2.0 and how businesses can leverage it. Web 2.0 allows for better customer engagement through collaboration, sharing, and interactions on platforms like blogs, social media, and reviews. It emphasizes becoming customer-centric by focusing on customer experience over products and using Web 2.0 to better connect with customers, learn from them, and allow them to influence others through word-of-mouth marketing. Examples are given of companies engaging with Web 2.0 and benefits outlined like low costs, viral growth, and customer loyalty.

1. The Elusive Web 2.0 Fact or Fiction? Presented by: Tony Pietrocola

2. 1 active marketing interactive Web 2.0 allows you to reach your audience with better measurement , more granular targeting and opportunities for collaboration and viral sharing -- Wall Street Journal

9. Why marketers are investing in Web 2.0 E-marketer 2007 Survey 6 active marketing interactive

18. RECOMMENDATIONS News Announcements Promotions Promotions with images 16 active marketing interactive

20. Thank you for your time. Tony Pietrocola | tonyp@tenthfloor.com | 216.575.1010