Sharing how I started ASTP at the Marketing Natives conference in Vienna.

1. > Founder, ASTP, London based social media & digital
marketing agency
> Founder, Content Calendr, Social media marketing
platform
> Twitter: @AlexPackham

2. LOOKING FOR THE ANSWERS…
! Which skills do young marketers need to be successful?
! How to plan your career? Where to start? Agency, Corporate, Self-
Employed?
! Young people in leading positions: How to get there? Pros and Cons
of being a young leader?
! Your personal way to success?
! How important is networking and how to do it?

3. SHARING MY STORY

4. ‘UNIVERSITY TROUBLEMAKER’
My career started
at University.

5. MY FIRST PITCH
At my cousins 10th birthday party, I pitched the
owner of Prop Store 4 ideas for his Facebook page
and told him I’d get it to 1,000 likes.
1 week later he hired me to work remotely running
his Facebook and Twitter pages at University.

6. GETTING A ‘REAL JOB’

7. GETTING A ‘REAL JOB’

8. MOVING FORWARD: NOW TV
! Moved to the
corporate world
! Biggest UK pay TV
operator
• Publicly traded
company

9. THE ‘CORPORATE EFFECT’ ON MY CAREER
LEARNING
TIME
Normal learning curve
! Near unlimited
resources
! £1.4m annual budget
! Slow movement, but
surrounded by
experience!

10. BUT I WANTED TO START
MY OWN COMPANY!

11. VITAL READING
‘Stop thinking about
it, make a plan and
get on with it’!
How to execute
and deliver your
thoughts!
Inspiration:!
Millionaire at 30 years old
Incredibly hard worker

12. STARTING YOUR OWN COMPANY
! Plan for it, don’t ‘just do it’
! Long hours
! Get your first clients locked
whilst still employed
! Maintain relationships: I
consulted for Sky for 3
months after I left for 3 days a
week

13. “FEEDING THE BEAST”
Working from
home in my
unfurnished
new flat.!
Renting half a
desk off a client
to get going.!
Adding two Non-
Executive Directors,
£30,000 of funding
and a team of 5.!

14. QUESTIONS AND ANSWERS: MY TIPS

15. MY ANSWERS
Which skills do young marketers need to be
successful?
Be aware of your surroundings – marketing is
predicting consumer behavior.
Nothing happens without a plan, so make one,
and be willing to work hard to get what you want.

16. MY ANSWERS
How to plan your career? Where to start? Agency,
Corporate, Self-Employed?
Have clear, yearly goals you want to achieve and
review your progress towards them on a monthly
basis – have a meeting with yourself.
Where to start? Do them all at the same time.

17. MY ANSWERS
Pros and Cons of being a young leader?
Pro’s: Lots of freedom to pursue the things you love
& no one can tell you what you can or cant earn –
what you put in you get out .
Cons: Long working hours, lots of sacrifice, usually
under resourced.

18. MY ANSWERS
How important is networking and how to do it?
Networking is vital and in reality it’s quite simple:
Be nice to everyone you meet
Listen to what others have to say
Analyse if they can help you
Make an effort to get to know them

19. FINALLY, MY 5 TIPS FOR YOU
1. SET GOALS FOR THE YEAR TO
CREATE A VISION FOR
YOURSELF, CREATE ACTIONS TO
ACHIEVE THEM, REVIEW THEM
MONTHLY
2. FIND A MENTOR
3. LEARN HOW TO SELL WITHOUT
BEING ‘SALESY’
4. ALWAYS MOVE FORWARD
5. WORK HARD, THEN WORK
HARDER, THEN WORK HARDER
AGAIN

20. THANKYOU