1. Using technology
to enter new markets
Marcin Bosacki
Head of International & Social Media
InPost

2. Agenda
 InPost – who we are?
 To e- or not be!
 InPost’s solutions to enter new markets
 easyPack 24/7 – case study in Poland
 Using Facebook to gain new customers

3. InPost – challengers from Poland
 Largest private postal group in Poland
 30% of unaddressed mail
 10.5% of addressed mail
 entering e-commerce
 Part of Integer.pl Capital Group
 Stock-listed on Warsaw Stock Exchange
 WMA winner for Growth Category
 141 mln addressed items compared to 74.84
mln in 2009

4. Social mail
Transactional
mail
Direct Mail
Parcels
Less mail is being sent

5. Increasing role of e-, m- and f-commerce
 591 billion euros – world e-Retail spend in 2010
 > 2 billion internet users
 585 million Facebook users
 50% of them logged in on any given day
 28% check their Facebook on smartphone before getting
out of bed
 Brands are now thinking how to monetize Facebook
 58% of Japanese used mobile phone to browse internet at
least monthly
Source: IMR World, Socialbakers.com, Asia-Pacific Technographics Survey

6. 30% of revenues to come from non-mail
E-shops on MVNO – free access
Facebook to internet via phone
easyPack 24/7
E-invoicing and Mobile
Hybrid Mail
Payments

7. 420 machines in Poland
Number Max dimensions
Size
of boxes (in cm)
 Self-service pick-up points for
collecting and sending parcels Size A 32 8 x 38 x 64 cm
 SMS / email notification about Size B 32 19 x 38 x 64 cm
the parcel in the machine
Size C 12 41 x 38 x 64 cm
 800 machines in total in Poland
 User and producer of the
machines
 Shortly new machines for
Estonian Post
 5 new countries in 2011

8. 37.45% of parcels collected
between 18:00 – 8:00
 97% delivered day after posting
 51% of parcels collected within 6
hours after leaving it in the
machine
* Source: InPost, data from October ’10 – February ‘11

9. New opportunities for e-retailers
 Case studies - selling „Avatar”
movie & „Killzone 3” game
 500 parcels pre-entered into
selected machines
 Customers – making a purchase,
confirmation of payment and
instand availability to collect
parcels
 Sales starts from midnight

10. ~ 200.000 fans on Facebook
 Paczkobranie – „Parcel-sweeping”
 Pick up the box and win the physical
award from our e-commerce
partners
End of 11th edition
184 515 fans
Best social media
campaign in 2010
Start 299 fans
in Poland

11. ~ 18.000 new customers – Parcel-riddle
 Pick up the box and using
hints guess what award is
hidden in the parcel
 Go to the easyPack 24/7 and
find out if you win the award
 Only a few main awards but
each participant received a
discounts coupon for circa
400 euro to be used in 52 e-
retailers

12. ~ 5.000 – new users with InPost LOVE
 InPost LOVE
 Sending „Love letter” using
hybrid mail linked with FB
 Pick up a friend to give a present
 Friends to choose easyPack 24/7
for collecting their present
 Member get member
 Channels:
 Radio
 Outdoor
 Social Media
 5.000 new users in 3 days

13. InFlavo – new sales channel via Facebook
 InFlavo - Facebook application which
allows companies and individuals to sell
their products through via Facebook
 Integrated with payments and delivery
options
 easyPack 24/7 as a major delivery
channel – creating demand for the solution
InFlavo
 InFlavo Commercial – 100 e-shops
 InFlavo Friendly Shopping – 1456
individuals
 InFlavo Market – all products listed
with a breakdown by categories and
prices

14. FreeM – new MNVO with targeted ADs
Pick up the WWW Start Advertisement Landing Page
Free surfing After 300 kB or after 30 minutes
… and free surfing again
next advertisement

15. Using technology to enter new markets
mobile ADs e-commerce mobile easyPack 24/7
m-commerce f-commerce payments

16. Thank you for your attention
Marcin Bosacki
Head of International & Social Media
InPost