Infibeam is an Indian e-commerce company founded in 2007 and headquartered in Ahmedabad. It operates an online retail store selling books, electronics, and other products. Infibeam employs over 1,300 employees and had a turnover of Rs. 1000 crores as of 2013. In addition to online retail, Infibeam also offers e-commerce platform software and launched India's first e-book reader in 2010.

1. PRESENTED BY:-
K.PRADEEP KUMAR – 13/150
ICBM – SBE (HR)

2. ABOUT INFI BEAM
 Infibeam is an e-commerce company headquartered
in Ahmedabad, India.
 It is an online retailer for books, electronics, and automobiles
in India. Started in 2007.
 It has a total of 1300 employees.
 The turnover of the company was reported to be Rs.1000
Crores as of November 2013.
 Web address:- www.infibeam.com

3. • Infibeam was founded in 2007 by Vishal
Mehta.
• Infibeam.com started as an automobile
portal in 2007, but later turned into an
online retailer.
• In 2010, Infibeam launched 'Pi', India's first
e-book reader.

4. Contd….,
• e-commerce platform software service
through 'buildabazaar.com.
• e-commerce marketplace
'dhamaal.com' and its own branded e-
book reader.

5. • Infibeam.com, the online retail website
of the company, sells books, electronics
and lifestyle products.
• The website has a selection of 1.2 Crore
products across books, electronics,
lifestyle, gifts and media. In 2011.
• Infibeam extended its e-commerce
platform to build online stores for
HiDesign.

6. • In August 2013, Infibeam launched the e-commerce
marketplace Dhamaal.com in association with
CCAvenues.
• The website which is built on Buildabazaar platform, is
also extended as co-branded marketplace with 50
Indian banks.

7. • In February 2010, Infibeam launched Pi, an e-book
reader that uses E Ink electronic paper technology.
• supports 13 Indian Languages.
• The device, which is less than 10 mm thick, weighs
180 gm.
• In 2011, Infibeam launched the second version of its
eBook readers and named it Pi2.
• Infibeam followed up the Pi2 with an Android tablet
called Phi.

8. In 2008, Infibeam added 11 new categories of
mobiles, health equipment, mobile accessories,
cameras and photographic imaging.
The number of customers increased by over 400
per cent 2008-2011.

9. • Infibeam targeted the community of Internet users
who were currently online.
• Most Indian online shoppers were in the age group of
18 to 49 years.
• They had an average annual income of 11,48,850.15
An increase in income levels.

10. • 1. Probability of sale.
2. Expected demand volume.
3. Vendor lead time into the nearest Infibeam
warehouse.
4. Supplier terms.
5. Obsolescence factor of the product category.
• Delhi was the main centre of operations.

11. • The bulk of the company’s marketing efforts
was focused on its present registered users by
direct emails containing information about
latest deals and promotional offers.
• Infibeam received more than 4 million visits to
its site per month.

12. • Infibeam had almost equal share of orders coming
from northern (29 per cent), western cost (30 per cent)
and southern (31 per cent) India.
• the average time spent on the website, increased by
50 per cent during 2010.
• The number of registered users increased the
compound annual growth rate (CAGR) by 360 per cent
over 2007–11.

13. • Flipkart : Flipkart was an Indian e-commerce portal
set up in October 2007 by Sachin Bansal and Binny
Bansal.
• The management projected revenue of 400 crores in
2012–13.
• eBay India10 : In 1995, eBay Inc. launched its website
eBay.com, which became the first and largest global
online marketplace.
• Company operations were localized in about 30
countries with the United States being the largest
market.

14. Contd….,
• Indiaplaza11: India plaza, launched in 1999,
was one of the first e-commerce portals in
India targeting the NRI segment with Indian
products.
• Rediff12 : Rediff.com, which in 1996 started
primarily as a news and information site.
• Its revenues were 17.94 million in 2010–11.

15. PRICING STRATEGY
• Infibeam tried to maintain low prices for
its products throughout the year.
• Infibeam’s strength lay in handling well
the supply chain of the tail products.
• Infibeam provided customer care
through 24-hour phone support, email
and detailed information.

16. • Infibeam had invested substantially in expanding its supply
chain.
• It was sourcing more than 12 million SKUs from around 700
suppliers for its own portal by 2011.
• It delivered through multiple courier agencies including Fedex,
BlueDart, Aramex, FirstFlight and many local courier agencies.
• The last delivery time is 2 days after ordering.

17. • E-commerce in the United States:-Amazon.com Launched in
1995.
• Amazon fulfilled orders for customers in 50 U.S. states and 45
countries.
• In 2010, Amazon recorded revenue of US$34.204 billion with
a net income of US$1.152 billion.

18. Contd…..,
• E-commerce in China: Alibaba3 Founded in 1999 in Eastern
China.
• by Alibaba, reported more than 370 million registered users
as of 2010 and hosted more than 800 million product
listings.
• Alibaba launched a new Chinese language website named
Taobao — meaning “digging for treasure.
• Revenue USD 4.1 billion (2012).