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Mobile App Trends 2013
Social Innovation, Emerging Market Issues &
Social Enterprise Solutions
Paul Pajo (@paulpajo)
Developer Evangelist, SMART
Co-Founder, SMARTDevNet (SMART Developer Community)
Smart.com.ph/developer
@SMARTDevNet www.facebook.com/groups/smartdevnet
2
Profile of Ideas – Solution to EM challenges
(special thanks to IdeaSpace for this slide)
40%
34%
26% 26%
18%
16% 15%
13%
9%
4%
Category of Idea
(Based on submissions: Top 2 box)
• Strong mobile
solutions using mobile
app and software
• Social
entrepreneurship, advo
cacy projects and non-
profits presence to
solve prominent
emerging markets
issues
Target on
EM Social Issues
2
1
2
1
3
Project NOAH
4
Project NOAH
5
Project NOAH
6
Project NOAH
7
Apptivism
8
Tudlo
9
Tudlo
10
Tudlo
11
BigasHack
12
Tudlo
13
BigasHack
14
Bigas2Hack
15
Bigas2Hack
16
E-leksyon app
17
Transit App Challenge
18
Events KIT (We Know How To Partaaaay!)
19
Blood Donor Network
- Social Good might seem “unsexy”
- But … the advocacies around it think it’s “sexy”
- One app can solve big problems
- Support from NGOs, government, movements
- Start local, go regional
- Hold local social good/innovation hackathons
- Crazy monetization (think country licenses)
- Scale! Scale! Scale!
- NEXT: POEA? Open Data?
- NEXT: 21st century Gov’t websites
20
Things to consider …
21
Caritakathon (Charity Hackathon with PWDO)

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Geeks On A Beach 2013: Mobile App Trends