In September, 2013, Facebook embarked on some universal changes to their ad offerings in order to improve and simplify them. There’s now less variety to sort through, the units are more intuitive, and the images sizes grew significantly. While this new frontier in Facebook Advertising is certainly exciting, even the most intrepid explorers would do best to prepare well before setting out on their advertising adventure.

1. In September, 2013, Facebook embarked on some universal changes to their ad offerings in order to improve
and simplify them. There’s now less variety to sort through, the units are more intuitive, and the images
sizes grew significantly. While this new frontier in Facebook Advertising is certainly exciting, even the
most intrepid explorers would do best to prepare well before setting out on their advertising adventure.
Where will i
find them?
What will I need
to bring?
Page Post and Page Like ads can
appear in all three places, while other
ad types only appear in one.
Depending on the types of ad you choose,
and where you decide to place them,
you’ll need to have a range of image sizes
and copy lengths. If you start out with the
parameters below though, you’ll be in a
great starting place!
What kinds of ads will I encounter?
Page Post Ads:
Th ere are 4 ty pe s o f Pa g e Po s t A d s, l i s te d be l ow.
T h es e p ro m ote yo u r b u s i n e s s ’ Fa c e bo ok Pa ge .
Ad Type
Text Characters
Image Ratio
Image Size
Text Only
90
N/A
N/A
Photo
90
4:3
1200x900 px
Video
90
16:9
1200x675 px
Link
90
1.19:1
1200x625 px
U s e Wh en : Yo u wa n t v i ewers to e ng ag e w i th yo ur
c o nte n t by l i kin g , c o m m e n ti n g , o r s h ar i ng .
Offer Ads:
T h es e ad s p ro m ote a c u rr e nt offe r you r
b u s i n es s is run ning .
Title Characters Text Characters
25
Image Size
1.19:1
90
Image Ratio
1200x625 px
U s e Wh e n : Yo u wa nt to i nc re as e in - s to re ( or on l ine )
p u rc h a s es or v i s i ts fro m po te ntia l c u st om ers
Event Ads:
Th es e ad s s how a n u pc om in g even t th at yo u
wan t to pr omo te.
Title Characters Text Characters
25
Image Size
8:3
90
Image Ratio
1200x450 px
U s e Wh en : Yo u wa n t to m a ke s u re you r event is
we l l - a tten d e d
Page Like Ads:
Th es e ad s c an ap p e a r i n a l l th re e p lac e men t s a n d
re qu e s t a l ike fro m t he vi ewer.
Title Characters Text Characters
25
Image Size
8:3
90
Image Ratio
1200x450 px
U s e Wh e n: Yo u wa n t to g row yo u r fa n ba s e a n d
i n c re a s e awa ren e s s
Mobile App Install Ads:
T h is a d ty p e a pp e a rs i n th e m o b i l e n ew s f ee d a n d
a s ks the u s er to i n st all yo ur a pp .
Title Characters Text Characters
N/A
Image Size
5:3
130
Image Ratio
1200x720 px
U s e Wh e n: Yo u wa n t to ra i s e awa re n e s s a n d g e t
u s ers to i n s ta ll you r a pp
App Ads:
Th es e a pp e ar o n ly in th e ri gh t c o l umn and
a d ver tis e a n app.
Title Characters Text Characters
25
Image Size
1.39:1
90
Image Ratio
1200x864 px
U s e Wh e n: Yo u wa n t to g row e n g a g e ment and
i n c re a s e i n s ta ll s
Domain Ads:
Th is a d ty p e a pp e a rs i n th e ri g ht colu mn a n d
p rom o tes a we b s i te in s t ead of a p ag e.
Title Characters Text Characters
25
Image Size
1.39:1
90
Image Ratio
1200x864 px
U s e Wh en : Yo u wa n t to d ri ve tra ffi c to you r
we b s ite a n d in c re a s e c on ve rs io ns fro m enga ges
c o ns u m e rs
Other Types of Ads
Sponsored Stories
Premium Ads
Sp onsore d stories are mes s age fro m
friends ab out ways they’ve engage d w i th
a b usiness. B us ines s es c an pay to p ro m o te
th ese st or ies s o there’s a better c h a n c e
people see t hem. (R ef: Fac ebook ).
B u s i n e s s e s w i th a b igg e r
Fa c e b oo k a d b ud g et mi g h t wa n t
to c o n s i d e r Fa c e book ’s Pr emi um
A d s o ffe ri n g . T h e s e in c l ud e
d i ffe ren t s iz e s o f Home pa g e A ds ,
a s we ll a s s u pe r- promi n e nt
Lo go u t A d s .
W hen a user takes s ome ki nd of acti o n o n
a page, t hat page c an then s how text
an d/or visuals to thei r fri ends whil e
le t ting th em k now that thei r fri end h a s
in t eract ed w ith that page.
Here are a few ex am p l e s:
-
Page like s pons ored s tory
Page post c omment s pons ored s to ry
Event sponsored s tory
Check-in sponsored s tory
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