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We Put Your Law Firm on Page One of Google – Guaranteed!
sm
David Jacquot, JD, LLM
Manager
We Put Your Law Firm on Page One of
Google – Guaranteed
sm
Pay-Per-Click Management | PPC
Search Engine Results Page | SERP
Pay-Per-Click Management | PPC
• Pay per click marketing can be an effective way
to reach new clients. Search engines list PPC
ads on the SERP.
• The ranking of PPC ads is determined by a
bidding process combined with how well the ad
has performed over history, called the Quality
Score.
• It costs nothing for the PPC ad to be
displayed, but if a searcher clicks on the ad, the
advertiser must pay the amount that they have
bid.
Advantages of Pay-Per-Click | PPC
• Virtually instantaneous page one placement.
• Precise targeting. Your ad can be more
precisely matched to the keywords used by
the searcher than can be achieved with other
types of paid online advertising.
• Each search term has a different price. The
goal in PPC management is to find effective
search terms that are low priced and avoiding
high priced search terms and the bidding
wars that accompany them.
Disadvantages of Pay Per Click | PPC
• Management. Proper PPC campaigns need
to managed and this is particularly time
consuming.
• "Ad Blindness.“ Internet users often ignore
paid advertisements. They have simply
trained themselves to immediately look at the
actual search results and ignore paid
advertisements.
• Limited Information in the PPC Ad. The
amount of text that can be placed in an
organic ad is significantly more than is
available in a PPC ad.
Visit Us on the Web
www.pageonenow.com
Call Us Today
887-342-6447

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Attorney PPC | Lawyer PPC | Law Firm PPC

  • 1. We Put Your Law Firm on Page One of Google – Guaranteed! sm
  • 2. David Jacquot, JD, LLM Manager We Put Your Law Firm on Page One of Google – Guaranteed sm
  • 4. Search Engine Results Page | SERP
  • 5. Pay-Per-Click Management | PPC • Pay per click marketing can be an effective way to reach new clients. Search engines list PPC ads on the SERP. • The ranking of PPC ads is determined by a bidding process combined with how well the ad has performed over history, called the Quality Score. • It costs nothing for the PPC ad to be displayed, but if a searcher clicks on the ad, the advertiser must pay the amount that they have bid.
  • 6. Advantages of Pay-Per-Click | PPC • Virtually instantaneous page one placement. • Precise targeting. Your ad can be more precisely matched to the keywords used by the searcher than can be achieved with other types of paid online advertising. • Each search term has a different price. The goal in PPC management is to find effective search terms that are low priced and avoiding high priced search terms and the bidding wars that accompany them.
  • 7. Disadvantages of Pay Per Click | PPC • Management. Proper PPC campaigns need to managed and this is particularly time consuming. • "Ad Blindness.“ Internet users often ignore paid advertisements. They have simply trained themselves to immediately look at the actual search results and ignore paid advertisements. • Limited Information in the PPC Ad. The amount of text that can be placed in an organic ad is significantly more than is available in a PPC ad.
  • 8. Visit Us on the Web www.pageonenow.com Call Us Today 887-342-6447