8. • More than 55 million
photos are uploaded
every day
• Over 16 billion photos
shared
• 150 million monthly
active users
– 60% from outside the
United States
• 1.2 billion likes daily
• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Here’s Why:
11. Is Instagram
Right for
You?
Source: Pew Research Center;
mediabistro.com
• 13% of Internet users
are on Instagram
• 16% of women use
Instagram vs 10% of
men
• Ages 18-29 = 28%
• Ages 30-49 = 14%
• Ages 50-64 = 3%
• Ages 65+ = 2%
Facebook bought Instagram in the Fall of 2012. This was a very smart move.
Tell us who you are. Let us know there are real people working hard to help us enjoy the destination.
It’s kind of like the Amazon.com method. When they show you recommendations for what other people have bought? If ALL these other people like you, then maybe I should like you too.
Hashtags are searchable. It’s a way to curate information (or photos, in this case) to make it easy to find. I can search Instagram for other photos with the same hashtag. I can also search them on Twitter where the photos are shared with a whole different audience.