2. Communication Technology 2013
• Social Media
– Facebook
– Twitter
– Pinterest
– More
• Interactive Programming
– Live voting on game shows
– Netflix and Hulu to choose
programs
– XBOX Kinect to speak to your
television
• Computer/Electronics
– Desktops
– Laptops
– Tablets
• Cell Phones
– Flips phones
– Touch screen phones
– Iphone
– Galaxy
• Messaging
– Email
– Text messaging
– Tweeting
– Snap Chat
– FaceTime
3. CommunicationTechnology2023
• Social media is now
controlled by the
government to
keep track of
people and their
lives
• Interactive
programming now
has no need for a
remote as it works
using voice and
hand commands
• All electronics
(computers, tablets,
phones, personal
gaming systems) have
been combined into
one personal device
• Emails, text
messaging, phone
calls, and video chats
can all be performed
through this personal
device
4. Cell Phones 2013
• Voice calls
• Text messaging
• FaceTime
• Voice Command (Siri)
• Applications
• GPS
• Camera, Video Recorder
• Calculator
• Notes, Reminders, Voice Memos,
etc.
• Auto start for car
• Control TV programs
• Hands free answering
• Streaming videos
• Sharing photos
5. Critical Mass Theory
• The Critical Mass Theory explains why
cell phones need to go through the
changes from what they are in 2013 to
what they will be in 2023.
• There are so many different fun and
unique qualities to the iPhone, but so
many of them can only be used with
other iPhone users. The same goes for
Galaxy users. An iPhone user cannot
“Bump” photos (share by touching
phones together) to a Galaxy user
• “Technologies become more useful if
everyone in the system is using the
technology” (Grant & Meadows, 50) so
we need everybody to be using the same
technologies in their phones.
6. Cell Phones2O23
• Replaces all computers
• Solar powered, no need for
those pesky chargers
• Hands free, no bulky
devices to carry around, a
simple contact lens
• Eye tracking software like
Stephen Hawking
• Touchable, Movable,
changeable holograms like
JARVIS
7. Interactive Television 2013
• XBOX Kinect allows the user,
for the first time in history, to
control his/her television
without the use of a
controller
• Using your voice, XBOX will
play, pause, fast forward, or
rewind your program.
• To activate this, one must
simply say “XBOX” then the
command.
• It is still touchy, and often
follows accidental commands
8. Uses and Gratifications Theory
• According to the Uses and Gratifications Theory, looks into how
consumers use technology and what they need their technology to
do.
• Over time, XBOX has paid attention to the needs and wants of their
consumers and upgraded their software and hardware accordingly.
They will continue to upgrade as consumers need and want more
things from their gaming console.
9. Interactive Television 2023
• No remotes!
• Commands are made using
voice control or hand
gestures
• XBOX is constantly listening
to you, so if you talk about
wanting to watch a movie,
or a genre, or play a sort of
game, XBOX will turn on and
make a suggestion for you.
• When you get up to leave
the room, the program will
automatically pause for you
10. Movies 2013
• 3D
• Need glasses
• Some parts of the movie stick out, but it is not
truly 3D
11. The Principle of Relative Dependency
• The Principle of Relative Dependency states
that consumers spend a certain amount of their
money on mass media. They always have, they
always will.
• As technologies increase, people want more for
their money. This is why 3D movies have been
advancing so steadily over the past few
decades. And they will continue to advance.
• The more detailed and intricate the 3D in a
movie, the longer it takes to make. Therefore,
producers cannot make as many movies as they
used to be able to. In the end, consumers are
getting better movies. And they are still
spending the same amount of money on
movies because there are not as many 3D
movies are regular movies.
12. Movies 2023
• Virtual reality
• Able to smell the movie
• Able to feel the action
• Completely immersed in the movie
13. Facebook 2013
• Facebook today is
very busy and
constantly changing
• There is a
significant amount
of advertisements
on the website
14. Roger’s Diffusion of Innovations
• According to Roger’s Diffusion of Innovations, Facebook will
go through changes over time.
• The first aspect is innovation. Facebook was founded in
2004 and, although it was not the first social networking
site (i.e. MySpace), it definitely became to most popular.
Facebook will continue to be innovative to remain at the
top.
• Another stage is reinvention. Facebook began as a site only
for college students. After awhile, high schoolers were
invited to join. Slowly but surely, anybody was able to join
without invitation. In 2013,any individual, business, group,
or even pets can have a Facebook page. Facebook will
continue to reinvent itself.
15. 2023
• In 2023, Facebook will be completely different.
By then, the government will have taken it over in
order to have control over every aspect of our
lives. It will be connected to our Social Security
numbers, include full background information,
including all of your contact information, where
you live ,where you work, who you are related to,
who you are friends with. It will be connected to
your bank account and all of your credit cards.
Everything you do will be through your Facebook
account.