The document discusses the use of social media for recruitment purposes. It begins by clarifying that social media is not recruitment itself, but a channel that can be used to find and engage candidates. It then provides examples of how to develop a social media recruitment strategy, including defining hiring needs, selecting appropriate channels, developing content, and measuring effectiveness. Mobile and apps are highlighted as important aspects of social recruitment. The key is developing an authentic engagement strategy to build an employer brand through social interactions.

1. There is no such thing as Social Media Recruitment…..

2. But there is Social Media and there are Social Recruiters

3. Sex Pistols Link

4. What do these have in common?

5. The picture was part of an art movement called “ Social Realism ” The Sex Pistols had a DIY attitude and started a movement The Flip is a tool for reflecting real “ Social Recruiting ” The mobile is about Engagement

8. But sometimes we forget “what we never doubted before”.

11. BUT the first questions are….? Who is our target audience? Are they looking for a job? Where are they looking? How do I want to “communicate” with them Am I going to find them? or do I want them to find me? Is this a one-off hiring or will I need to find “lots of people?”

16. How you use Social Media will be dictated by your “Recruitment Strategy”

27. Content distribution.