here one can get the fundamental of advertising

1. A PRESENTATION
ON
ADVERTISEMENT
BY
PALLABI ROY MOULICK
JOURNALISM AND MASS COMMUNICATION
ID - 100102120487.

2. INTRODUCTION
Advertising presents the most persuasive
possible selling message to the right
prospects for the product or service at the
lowest possible cost.

3. TYPES OF ADVERTISEMENT
• Consumer,
• Business-to-business,
• Trade,
• Retail,
• Financial,
• Direct response,
• Recruitment.

4. CLASSES OF ADVERTISEMENT
• Persuasive • Retail
• Informative • Co-operative
• Institutional • Industrious
• Financial • Govt.
• Classified • Trait

5. THE BASIC THINGS TO LOOK AFTER
1.To find some unique features of the product
2.A survey of market
3.To find out the specific taste of the age group
4.To find out the expectance of the people
5.To check the price tag
6.To look after the content of the product
7.To think in a modified way

6. SPECIFIC REASONS FOR ADVERTISING
• To announce the new product of service
• To expand the market to the new buyers
• To announce a modification
• To announce a price change
• To announce a new pack
• To make a special offer
• To invite enquires, to sell direct ,& to test a medium
• To announce the location of stockiest
• To obtain stockiest
• To educate consumer &maintain sell
• To challenge competition&to remind
• To retrieve lost sell, to please stockiest,& to recruit staff
• To please the sells force ,to export & to announce the training
results

7. COPY ELEMENTS OF AN AD COPY
A print ad copy is usually composed of different elements
like headlines, sub headlines, body copy, picture caption,
closing idea slug line (the last line) . Its not necessary
that all these elements will have to be assembled in a
single copy. It varies according to product positioning ,
ad objectives & creative strategy . The copy elements
stated above obviously cant be utilized in same manner
to radio, TV commercials but the concept of drawing
attention in initial sequences (like the body copy) the
hard cell message in the flow the basic formats

8. CHARACTERISTIC OF GOOD ADVERTISE
COPY
A copy is said to be most effective when it
accomplishes in achieving the ad objectives
To qualify as a good copy it should have a few qualities or
values
5. It should have attention value.
6. It should have memorizing value.
7. It should have conviction value
8. It should have sentimental value.
9. It should have educative value.
10. And emotional appeal value.

9. HEADLINE
The basic fun of headline is that of a ‘grabber’
which is termed in with the main illustration or
photograph

10. SUB HEAD LINE
It is needed to suggest subordinate back up to headlines and it help
to convert readers interest into product, knowledge by expanding or
amplifying the main headline. some time problems are posed in
headlines which are answered in the sub headline. They also helps
the reader to move on to the body copy &act as a steep between
headline body copy

11. BODY COPY
Body copy of an ad has to develop and amplify the idea
suggested in the headline, develop the benefit promise
and explains product, features and values. it must
logically convince the reader &stimulate linking
preference for the given product. the approach of the
copy may vary between different ad, but the style of
presentation should always be simple

12. SLOGAN
Slogans &jingles make possible the association of
memorable with the product of service. being short they
are easily displayed in big letters or signs or posters. they
can plug the selling points and can be bribed
topical&uptodate helping to suggest a wide awake
company reiterate the brand name eg- BPL believe in the
best

13. EXAMPLE OF ADVERTISEMENT

14. EXAMPLES OF ADVERTISEMENT

15. CONCLUSION
ADVERTISEMENT IS ALSO A PART OF
INFORMATION& GUIDENCE TO US WHICH
HELP US TO PROVIDE OUR NEEDS TO
US.

16. THANK YOU