Fan Harvest was a social media tool which helped companies to target the population on facebook by increasing their presence among the people who have ids on facebook and are more conducive to the page likes. Hence, this social media tool analysed data in a systematic format which readily helped companies to trap the required people. It may help people understand the strategy and its working principle. Hope this helps.

1. Find Your Competitors’ Most Active Customers! / Steal
your competitor’s fans.
-Dinesh Agarwal & Jay Moran (Founders)
PALLAV GROVER AND ASHWINI JOSHI

2. AGENDA
 Introduction
 Utility
 How it works
 Algorithm
 Confidentiality
 Revenue Model
 Comparison with similar tools
 Business perspective

3. Introduction
 To increase both traffic and search engine, using Fan Harvest you
can organically spread the word about your brand.
 Fan Harvest is a tool that helps you find loyal fans for your product or
service via Facebook pages.
 Fan Harvest is a service for professional digital marketers, and it’s
used for advertising on Facebook.
 The team plans on pushing out support for Twitter and Instagram by
the first half of 2015.

4. How it works?
 Fan Harvest, is a tool that takes in a Facebook page Id and time
frame as an input, removes important information from Facebook
API pertaining to that page Id, and gives you a list of genuine
Facebook User Id’s that can be directly uploaded to Facebook for
creating a custom audience for advertisement.

5. Features
 Analyze one or more Facebook pages.
 Analyze content posted on the page.
 Profile users based on their engagement behaviour. Fake users and
non-interacting fans are ignored at this stage.
 Report those users that are most likely to interact with your content
 Export the data in a .CSV file to create a custom audience for
targeting them through Facebook.
 See at what time most fans are online
 See what type of content (Link, Status, Photograph etc.) has worked
for you or your competitors

20. How is it different from other Tools?
 FH is one of the only tools that DOES NOT scrape information out of
web.
 FH works on Open Source Information which means any and every
information on the internet that is publicly available will be used for
analysis without crossing the legal boundaries.
 FH runs timely checks on all acquired information to keep things up
to date as per Facebook and general privacy policies, thereby
making it a data system to fall in the “Clean” category.

21. Analytics Support
 Provides actionable information for digital marketers.
 Tells Facebook advertisers whom to target and what ad content will
likely draw engagement from the targeted audience.
 For instance, we know that followers who liked and commented on
the post you see below have worked on the weekend, because
they responded to the prompt. Fan Harvest can target the 86
followers below for an effective follow-up ad engagement that
speaks to their pain point of working on business accounts over the
weekend

22. Algorithm
 Fan Harvest ranks and orders Facebook users and their engagement by likes,
comments, shares and other social activity.
 Users who post comments tend to be very engaged, and are likely to click on
an ad as long as it is relevant to the posts they comment on regularly.
Confidentiality
 Fan Harvest is a powerful tool that digital markets can use against their
competitors. For this reason, they do not publicly disclose the brands that utilize
the tool. If you use Fan Harvest, we keep it confidential for your benefit.

23. Revenue Model
 Pricing plans and packages are initially free of charge while you try
out the tool and get a feel for the way Fan Harvest works. Paid plans
and packages range from $99 for one custom audience report to
$6000 for 100 custom audience reports

24. Sources
 http://www.socialsamosa.com/2014/04/social-media-tool-feature-
fan-harvest/
 https://www.youtube.com/watch?v=YfzXpBRhCFM
 https://prostart.me/?portfolio=fan-harvest

25. THANK YOU