Portfolio

Portfolio
Pallavi M
Visual Communication Design
Srishti School of Art, Design
and Technology, Bangalore

05 06 07 08
06 07 08 09
Learning
Milestones
Explorations
Process &
Product
Inter-
Connections
Technology
Labs &
Projects
Real world
Interface
Social
Responsibility
Timeline This is a timeline of my growth over the four years in Design School.
A personal observation I have made, is that I have grown to engage
equally in every section of design education over the four years, and
this timeline reflects this observation.

Home

Basic Composition | 2006

Milestones
Learning

Letterform Design | 2007
Type Specimen Book | 2007
Illustration | 2005 - 08
Logotype Design | 2008
Pictorial Storytelling | 2008

Contrast The basic composition course with type
designer Mahindra Patel, was a workshop on
understanding visual principles of composition.
This course resulted in work that I feel, helped
bring clarity of thought in my design execution.


Milestones
Learning


Symmetry and This was my first step towards the design
symmetrical balance process through iteration, exploration and
feedback. Sometimes, good work comes in
Iterations for rhythm its best form when constantly worked on,
and made to evolve. Basic composition for
me, reflects the idea, of building on a sketch,
and working within constraints.

Letter Design | 2007

Milestones
Learning


Concept for letterform This course explored the design of letter
Regular and italic versions forms and systems. Here, I attempted
to redefine the position of thick and thin
strokes. Designing letters both individu-
ally and as a system, brought sensitivity to
detail, and taught me to constantly iterate
between the small picture to the big one
and vice versa..

Letter Design | 2007

Milestones
Learning


Scriptwriting Scriptwriting, which was a part of the letter-
Exploring letterform form design course, taught me to meditate
on a piece of work. It is one of the few on my
list of activities in design, that I have enjoyed
doing. I do not consider these works as
most successful, but it was an insightful and
useful learning experience.

Type Specimen | 2007

Milestones
Learning


Type Specimen book for The typespecimen book, is a handcrafted
the Century expanded design, that is in the form of a magazine, to
typeface created by reflect the origin of the century expanded
Morris Fuller Benton typeface.


Milestones
Learning


Type Specimen book for I chose this piece of work as a learning mile-
the Century expanded stone, as it was the first kind of opportunity
typeface created by to relook at my design, and modify it to make
Morris Fuller Benton it stronger.


Milestones
Learning


The first attempt I personally feel this piece shows vast
to create a type improvement in execution of idea and
specimen book for presentation between the two versions of
Century expanded. the book.

Narrative Illustration | 2007

Milestones
Learning


The chapter This work was a significant piece, as it helped
illustrations for the me think of characters, perspectives of drawing,
narrative ‘circus mood, mediums and settings. I feel it stands for
on the moon’ . the improvement I made in viewing and engag-
ing with illustrations.

Editorial Illustration | 2007

Milestones
Learning


This editorial illustration, This exercise introduced me to constraints
meant to capture in and commercial illustration and how to
the balancing act of communicate ideas quickly and effectively.
chef couples who
own restaurants;
Acryclics &marker

Illustration for Publication | 2008

Milestones
Learning


An editorial illustration This exercise introduced me to constraints
for an article in and commercial illustration and how to
about technology communicate ideas quickly and effectively.
and creativity;
Pen, & Pastels;
Photoshop

Illustration for Publication | 2008

Milestones
Learning


Book Cover for Illustration was another fear for me in the
Tales from Malgudi art and design realm, and to overcome this
by R K Narayan; I chose the illustration course. The time
Pen and acrylics. spent during the course, was very inspiring,
as I got to see so many different styles and
methods of illustration, and it opened me up
to trying my hand at it.

Logotype design | 2008

Milestones
Learning


Logotype for a spa This logo is an identity for a spa and is based
on the idea of a cucoon- a place for nourish-
ment and growth. This idea has been taken
forward with an abstract symbol of a butter-
fly, which goes on to form the visual identity
of the spa.

Logotype design | 2008

Milestones
Learning


Pattern developed from I consider this course outcome significant
logo, and translated as it boosted my confidence and helped me
to packaging labels bring together my graphic design skills and
for spa products. pushed my standards of design delivery by
several notches.It was initially a struggle to
find the right idea and stick to it. However,
I learnt that even simple ideas, can be
rendered well to appeal to an audience.


Milestones
Learning


Book Jacket and cover Pictorial storytelling was a studio course
for Leftovers, a short that engaged with the media of graphic
comic chapter on the novels, comic books and narrative. This
life of an Indian waiter, resulted in an edition my comic strip “Left-
with a monotonous life. overs”- a story about a waiter who lives a
very mechanical life.


Milestones
Learning


A glimpse of the The comic uses several short lived frames
narrative tone which intend to be monotonous, yet funny.
and style of the
comic book.


Milestones
Learning


A page spread from I consider this one of my unsuccessful
the comic book works, as I struggled to find a personal
Leftovers , chapter style and genre of comic book storytelling,
titled Shit happens. and it took even longer to pin down an idea I
was convinced with. However I realized my
weaknesses and strengths in doing this exer-
cise. In the end, I feel the idea has tremen-
dous potential, though executed poorly.

Illustration: Human Form | 2006

Explorations

Silkscreen Printing | 2007
Ways into Seeing | 2008
Painting with Photography | 2009
Art for Bangalore | 2009

Human form explored These one -minute drawings helped me over-
in gesture drawing come another fear of mine: drawing human
technique, oil pastels. form in right proportions. The course made
sketching human forms an organic and spon-
teneous process, which I feel is an impor-
tant skill to have during the ideation and
visualization of a design product.


Explorations


Iterations for These are a set of three silk screened post-
silkscreened postcards, cards, that are inspired by my love for travel.
imagery derived from They intend to urge the receiver of it, to get
a personal, exhaustive out and experience the goodness of travel-
mind map on Travel ling. The visuals come along with a short
poem.


Explorations


Iterations for This example is significant, as my experi-
silkscreened postcards mentation of the silk screen medium was
driven out of utmost frustration, for regis-
Artwork for tration going bad, screens becoming weary,
Backpacking, one of the and the photo film becoming overexposed.
three series of postcards Unable to handle this, I used the flaws of
the facilities, and gave up the idea of good
registration.


Explorations


Artwork for The end result was satisfying, as it emerged
Vagabonding and as an interesting texture of type and colour.
Globe Trotting All in all, this work was a painstaking, but
good exercise. Silkscreen as a medium pres-
Colour explorations ents itself with a number of challenges,
of which I learnt how to make these very
constraints the strength of the design itself.


Explorations


Artwork for hybridising Ways into seeing, was a studio course with
everyday objects artist Zoe Benbow that helped explore draw-
ing as a tool for thinking. This studio was
Human form, ink and pen helpful in realizing that drawing is a process,
rather than a product. It also led me to pay
attention to mediums, proportion and visual
play in the ideation process.


Explorations


Human form, It has definitely taught me, how to use draw-
watercolors, ink and ing to present and generate ideas and an
pen, oil pastels ongoing process of design.These pieces were
almost always generated spontaneously, as
opposed to a planned process of execution,
which I believe is a good alternative as a
quick and possibly lateral way of thinking.


Explorations


Self - portrait, ‘multiple This was a workshop with artist Pascal
identities’ done during Monteil where self portraits were made
a workshop with artist using photo collage as a technique. I loved
Pascal Monteil this approach as it was interesting to explore
in a purely visual manner, which I am slightly
alien to.


Explorations


Iteration for Self The second iteration I did was inspired
- portrait ’multiple by the photo collage style of David Hock-
identities’ inspired by ney, and I wanted to try my hand at a more
artist David Hockney mocked up version of it. Hence this course
was a different path taken, where we threw
concept out the window, and worked our
way through by sensing color, composition,
culture and personality.


Explorations


Artwork developed for The art for Bangalore series, were a series of
artist Krsna Mehta for artworks done for artist Krsna Mehta, based
the Bangalore series: on Bangalore City. These artworks were fun
Swalpa Adjust Maadi a to shoot for, ideate and execute. I felt that it
light take on the much was a challenge for me to interpret the ideas
fussed about traffic in the manner wanted: kitsch, pop culture
woes of Bangalore. style. This is a style, that I’ve always loved,
but had never tried my hand at.


Explorations


Artwork developed The art for Bangalore series, were a series of
for artist Krsna Mehta artworks done for artist Krsna Mehta, based
for the Bangalore on Bangalore City. These artworks were fun
series: Namaskara to shoot for, ideate and execute. I felt that it
Sir!: the laidback, was a challenge for me to interpret the ideas
friendly and inviting in the manner wanted: kitsch, pop culture
side of Bangalore. style. This is a style, that I’ve always loved,
but had never tried my hand at.


Explorations


series: Culture okay, to shoot for, ideate and execute. I felt that it
Vulture Yaake?: a was a challenge for me to interpret the ideas
take on the banning in the manner wanted: kitsch, pop culture
of different cultural style. This is a style, that I’ve always loved,
activities in Bangalore but had never tried my hand at.


Explorations


series: India’s Coffee to shoot for, ideate and execute. I felt that it
House; a nostalgic was a challenge for me to interpret the ideas
view of the city, with in the manner wanted: kitsch, pop culture
its quirks for coffee, style. This is a style, that I’ve always loved,
music and leisure. but had never tried my hand at.

Nokia Only Planet | 2007
Process &
Product

Type and Composition | 2008
Letterpress | 2008
Interaction Design | 2008
Business Design | 2008

A Collage of all the The nokia only planet project, involved an
research done during engaging process of research on the Subject
the first phase of of Animism. This included an attempt to
Nokia Only Planet. understand people, products, myths, reli-
gions and culture.

Process &
Product

Letterpress | 2008

Persona, Emotional The ultimate outcome of this project was to
Map, SWOT analysis build a product or service, which through
and illustrated design renders it seemingly to have a soul,
scenario to identify or a life. This project was an intensive learn-
opportunities for a ing experience, in a process that involved
product or service research, quadrant making, personas and
to function as an scenarios, emotional mapping, ideation and
animistic object.. prototyping of the concept.

Process &
Product

Letterpress | 2008

Quadrant making , I personally found this project a valu-
where metaphors able learning experience, in observing how
were used to describe a process can be means to translating an
the characteristics of intangible subject of enquiry, into a tangible
an object or service. design artifact or product.

Process &
Product

Letterpress | 2008

Idea sketch for an The final outcome of my idea suffered, as i
animistic talisman, was inexperienced in being able to execute
an object that is a my idea into a prototype, with defined and
personal guru, and clear characterestics. Its a valuable learn-
uses astrology to ing in the importance of decision making and
interact with its users deep diving into one idea,
on a daily basis.

Process &
Product

Letterpress | 2008

Type composition Type and composition book was a result of
book cover an exhaustive process of exploring composi-
tion principles. This book was significant in
making me sensitive to and in understanding
the role of typography for heirarchy, legibility
and impactful layouts.

Process &
Product

Letterpress | 2008

Page spreads for This hands on process involved intense iter-
grids and margins, ating, which resulted in a piece of work, that
visual anchor, figure stands for a reference at present, and will do
and ground and so in the future. It helped establish personal
active principles. thumbrules of do’s and dont’s to follow while
building strong layouts.

Letterpress | 2008
Process &
Product

Letterpress | 2008

Letterpressed This assignment involved researching the
bookmarks and impact of the Private Press movement in
proprietor’s cards, the 19th century. The research led to letter-
designed to reflect pressed products, which were in the form of
the time of the private bookmarks and a Proprietor’s card, a format
press movement. invented by J B Liebermann.

Letterpress | 2008
Process &
Product

Letterpress | 2008

A field visit to This assignment was very inspiring, as the
a letterpress process involved delving into the history of
printing unit. printing. This process in my opinion, resulted
in a product that truly emerged from the
research that had gone behind it.

Letterpress | 2008
Process &
Product

Letterpress | 2008

Above: In the The aim of the assignment was to deliver a
letterpressing unit, design that reflected the spirit of the era, and
to print my design. I feel that overall, this is an important note
to keep in mind,and this is a criteria for any
Research and good design artifact.
thumbnail iterations
for my product.

Process &
Product

Letterpress | 2008

‘ Streetsmart’ is a mobile Streetsmart is a mobile phone applica-
phone application, to tion which was developed as a solution to
help its users with bettering the Bangalore transport system.
wayfinding and transport It stemmed from the observation that often
systems in a city. people do not have enough information, or
convenient access to it for getting around the
city.

Process &
Product

Letterpress | 2008

Developing this was an intense process of
Flow chart for listing
system functionsunderstanding user navigation, and their
needs. The process involved research, flow-
and features of
charts, personas and scenarios and a brand-
the application
ing exercise. I feel this helped make my
Logo identity and visual design process a lot more thorough by look-
design iterations. ing at making a product more accessible and
intuitive to a user.

Process &
Product

Letterpress | 2008

Illustration of Developing this was an intense process of
a Scenario. understanding user navigation, and their
needs. The process involved research, flow-
The application is charts, personas and scenarios and a brand-
extended to a website, ing exercise. I feel this helped make my
for extended usage design process a lot more thorough by look-
ing at making a product more accessible and
intuitive to a user.

Process &

Evolution Of Logo
Product

Letterpress | 2008

A look at the intended Business Design was a course that was run
evolving of the in the Idiom Design house. The brief for this
Indian Railways exercise, was to rebrand the Indian Railways
logo, as part of to gradually allow it to become an image of
rebranding exercise . international standards. The given was that
the logo of the Indian Railways, should grad-
ually evolve for its customers to accept
change.

Quote 5 Quote 2
“The IR is like Rajnikanth. Some “The culture of Indian Railways
people swear by him, some can’t is unity in diversity and serves all
stand him, he’s old as hell, but class creed people irrespective of
he’s still out there serving more than age & color. It is a service oriented
his purpose. ” organization.”
Hashim Kesheralu D (42)
Process &
Photo Journalist Staff & Welfare Inspector
22 Years at IR

Create
Product

Hospitality and beautification
A comprehensive information system, signage etc.
Good services to burgeoning population

Preserve Imperfectionism
Open doors at every berth
Access to remote areas
Influx of people who come to sell their food.

Destroy
Letterpress | 2008
Interaction Design | 2008 Corruption
Inflation of prince for tickets.
Business Design | 2008 Bad toilets and timings, papersheets on trains.

Quotes by a user and This involved a clear need to understand the
emplyee of th e IR organization through extensive research.
My team and I spoke to various people, from
The Create, Preserve, within the company, as well as the users of
Destroy process the service.
to understand
problems and needs
of the system.


Railway Minister
Process &
Product

Chairman Board
Members

Civil Engineering
Mechl. Engineering
Operating
Zones (16) Commercial
Finance & Accounts
Advisory Panel &
Electrical Engineering General Managers
Signal & tele-communication
Stores
Personnel
Medical
Security

Letterpress | 2008

An idea sketch for The process included mapping the system,
redesigning the Indian and delivering solutions through idea maps,
Railways by bridging questionnaires, “CPD: create preserve
the gap between destroy” methods, brand architecture, and
users, employees visual design.
and good services.

Process &

Food
Indian Services

Railways
Product

Waiting
Room

Tourist
Help desk

Railway
Hockey

Freight
Letterpress | 2008

Iterations for identity Overall, this course taught a great deal on
of Indian Railways team collaboration, research on and off
the field, and system design. I realized the
importance of planning, and realizing how
design needs to be a step by step process in
bringing change within large organizations,
which is of immense value.

Process &
Product

Letterpress | 2008

Iterations for identity Overall, this course taught a great deal on
of Indian Railways team collaboration, research on and off
the field, and system design. I realized the
importance of planning, and realizing how
design needs to be a step by step process in
bringing change within large organizations,
which is of immense value.

Mythology & its Structure| 2007

“That is exactly my point, Nautionus, that this is no coincidence.
Connections You claim that you are an idea that was born from Mrs. Time and
that Mrs. Time was born from goddess infinity. But what are they
really?”

“Why? What are they? They are what they are!”

“Ah, well, what are they? They themselves could be ideas,
Inter-

Nautionus, Ideas that belong to a certain someone: A concept. They
might not really exist.”

“So what are you trying to tell me? That all this is just in someone’s
head? Just like I am? You are saying that time and infinity, my very
own family, does not actually exist!”
Mythology & its Structure | 2007
Interactive Toy Design | 2009
“It could be all the doings of the human world.”

“So, what I believed that I had built all this while has actually been
such that they have built me…”

An excerpt from the Mythologies was a studio course where we
protomyth ‘Mrs Time, explored myths and their structures. This
this is Nautionus’. It course involved writing a proto myth that
explores the origin told the story of the creation of the universe,
of man, woman and the origin of mankind. My myth tells the
and universe. story of the universe and man being created
by an idea, a character that was born from
time.

Mythology & its Structure| 2007

Connections
Inter-


‘Rough sketches of my In this course, I made connections in the
character, Nautionus’ fields of literature, film making, theatre ,
philosophy, religion and politics . I enjoyed it,
because I found ideas through a process of
self reflection and resulted in an understand-
ing of, narrative styles and imagery. It taught
me that one can ride on the waves of fantasy,
and craft it into a piece of design that is
thought provoking


Connections
Inter-


The skeleton of the Interactive toy design was a two month lab
prototype, a helmet run by finnish artist Anders Sandell. This
with customisable course explored the design of toys, and their
accessories for a significance in culture and society.
DIY bug head. This lab resulted in a prototype of my
toy “bug heads”, which is wearable head
gear,with customisable insect parts..


Connections
Inter-


The toy prototype ‘Bug The idea of this toy is to introduce children to
head’, showcased at the the world of insects, and their environments.
Toymakers exhibition. The toy intends to teach children about
insect mechanisms like colour, camouflage
etc. through its variety of fabric and simple
interactive actions and elements.


Connections
Inter-


Above: Prototypes I consider this course, by far the most satis-
for toy ‘Bug Heads’ fying of all, where in I delved into textile and
product design disciplines and also learnt
Usability tests in pockets about topics like research and
with children ethnography, behavioral sciences, entomol-
ogy, physics, storytelling and culture.


Connections
Inter-


Conceptualization Short workshops, field trips, dirty proto-
for toys was done typing exercises etc added to our spectrum
through workshops, of potential ideas for toys. This course has
usability tests, and taught me to draw inspiration from varied
analysis of research fields, and to handle a design process from
for opportunity areas. ideation to prototyping successfully.


Connections
Inter-


A closer look at the toy I have realized the importance of taking a
prototype, complete good idea forward to its full potential, and to
with tentacles, wings, not rest until it is done. It is also significant
spots and eyes. because it taught me to cross my boundaries
of comfort, in order for my design thinking to
grow in depth.

Interactive electronics | 2008

Technology

Interactive electronics| 2008
UX and Web as Media | 2009

The ‘Moonflower’ in The moonflower is an LED lamp, with a
action, a light-sensitive light sensor, that senses and thus, glows in
electronic plant that the dark. This simple lamp’s function was
acts as a ambient inspired by the night blooming moonflowers.
lighting piece.


Technology


The ‘Moonflowers’ are This was a great collaborative effort, which
made of translucent involved visualization, understanding the
paper, folded in an programming of Arduino boards and proto-
origami fashion, and typing.
hold LEDs inside.


Technology


Renders for This was one of my successful courses, as
visualization of the ideas my team and i were able to deliver a work-
ing prototype before timline, which gave us
Circuit work with room for feedback and improvement. This
Arduino boards allowed us to build a second version, which
had a more robust circuitory, as well a more
‘Moonflower’ in action, engaging user interactive experience.
when placed in the dark


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Green Scene. the web, is based highly on logic and defini- Your E-mail Submit
tive structure, and needs absolute clarity of
thought about what are its needs, users and
its functions.

Sangama | 2008

Projects
Labs &

Sangama | 2008
Media Lab | 2007
Gamut Exhibition | 2008
Toymakers Exhibition | 2009

A view of the Sangama Labs, was a course that brought
crumbling Standard various disciplines together, where we
Brick and tile factory, were made sensitive to various aspects like
a building that stood the history, geography and culture, and its
tall since 1920. impact on an environment.

Sangama | 2008

Projects
Labs &

Sangama | 2008
Media Lab | 2007

A Worker at the Brick My team’s line of enquiry was in the subject
factory, whose worked of urban history, and resulted in an under-
here for 30 years,. standing of a city and its people, and the
impacts of change in population, climate and
businesses on them, all triggered by a visit to
a brick factory, in the process of demolition.

Sangama | 2008

Projects
Labs &

Sangama | 2008
Media Lab | 2007

The Brick factory, This course involved team collaboration,
demolished for and was a great experience to be working
reasons of the growing with peers to identify common interests,
need for housing,. and generate ideas that can be carried on
together to its best.

Media Lab | 2007

Projects
Labs &

Sangama | 2008
Media Lab | 2007

Abstraction of The media labs course was in collaboration
an object with art and design historian Gerard Mermoz
and explored visual semanticsThese are a
selected set of photographs, which involved
abstraction of objects.

Media Lab | 2007

Projects
Labs &

Sangama | 2008
Media Lab | 2007

A series of three The labs allowed for exploration with differ-
photographs , ent mediums like photography, audio and
representing the even typography. It was an interesting expe-
abstraction of a rience that taught me the need for expres-
glass of water. sion and depth of meaning in any piece of art
and design.

Gamut graduate exhibition | 2008

Projects
Labs &

Sangama | 2008
Media Lab | 2007

A view of the exhibition The Gamut identity, designed for an exhibi-
space for Gamut: tion of works by graduating design students
Srishti Graduation from various specializations. The identity and
Exhibition 2008 visual language, is derived from the idea of a
spectrum or range.


Projects
Labs &

Sangama | 2008
Media Lab | 2007

Identity and publicity Working for this exhibition, was a good learn-
design: Poster, dvd ing experience to translate digital designs
cover, and invite. into physical and tangible spaces. The team
needed to develop an identity system that
worked across various mediums, for public-
ity, display, signage as well as digital medi-
ums, which was challenging task.


Projects
Labs &

Sangama | 2008
Media Lab | 2007

Student Panel design Working with a team, was an interesting expe-
at the exhibition rience, as it involved understanding peers’ and
one’s own strengths and weaknesses.
Floor stickers act as a This project taught me the need for planning
wayfinding system. and organization, networking, and deadlines,
to make any design project a success.
Exhibition spaces


Projects
Labs &

i tickled the gira e
who lives in the ying
forest...

i wish i could live
breathe re i wish i could live
under water!

i like this because
just i like it...

i wish i could make i wish i could be a
double of myself dragon... and shoot
teeth out of my hair!
Sangama | 2008
Media Lab | 2007
RESEARCH PROCESS IDEATION DIRTY PROTOTYPING
The imagination of the children and everything that they say and do The seeds are then transported to the toymakers, who add life to
is first captured by the curees. The imagination clouds are then them with their special magic wand. The " alive seeds" are then transported to the magical forest. The
transported by air to the vaccume cleaner who sucks it in and spits forests hold the special friendly beasts, who hug and play with the
out a seed. curies while the seeds grow into trees. The tree bears fruits in season,
and these fruits are transported by boat to the island.
The initial phase involved interacting with children from various environ- A series of insights led us to a series of opportunities, that were explored The ideas were taken further into a physical dirty prototype, to test its
ments, be it slums, farms or urban apartments. We explored their spaces, through various brainstorming sessions. visceral, behavioral and reflective qualities.
influences and play patterns.
Exhibition graphics The toy makers exhibition was held to
as a narrative display and conclude the interactive
showing the process toy design course. As part of making it
of toy making. child friendly, as well as displaying the
process of of designing our toys, our team
of toymakers conceptualized a fantasy
narrative with a mascot that tells the story
of a toyfactory. This story translated into
exhibition graphics.


Projects
Labs &

Sangama | 2008
Media Lab | 2007

A shot of the The graphics were ,made from recycled
Toymakers logo, made cardboard, an inexpensive and environmen-
with corrugate card, tal friendly way of display.
and boxes, to add a
tactile and playful
feel to the brand of
the Toymakers


Projects
Labs &

Sangama | 2008
Media Lab | 2007

The graphics, made Working for this exhibition was an immensely
from cardboard, act exciting task, as it was the first time for me
as a backdrop , and to work with illustration, and material of this
the space becomes an kind. The team was a combination of peers,
interactive one to test with various areas of expertise, and it came
and showcase the toys. together harmoniously to make the show
complete.

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