Podcasting 101
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A primer on how to turn your voice into a brand through podcasting. + What is podcasting? + Why is podcasting such a powerful marketing tool? + How can I create my first podcast? + How can I publish my podcast? Delivered at the San Antonio Online Marketing Meetup on April 30, 2015
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Podcasting 101
- 1. Podcasting 101 Turning Your Voice Into A Brand
- 3. PENCILS DOWN
- 4. ➡What is podcasting ➡Why is podcasting such an effective marketing tool ➡How to create your first podcast ➡How to publish your podcast
- 5. “Why should I listen to this guy?”- Every Smart Audience
- 16. Lessons Learned
- 18. Who has listened to a podcast?
- 19. Podcasting is…
- 20. Internet Radio?
- 23. Podcasts can be consumed actively or passively
- 26. 163% increase between 2006 to 2012 *Edison Research via Forbes Magazine
- 27. 49% of Americans know about podcasts
- 28. 43% of 2.6B downloads were from mobile devices
- 30. So why is podcasting such an effective marketing tool?
- 31. People like to be entertained
- 33. Storytelling is a powerful way to communicate your value prop
- 34. People like to learn more than they like to be taught
- 36. People who do it well…
- 45. Even big companies do it…
- 51. Old Logic: Be an expert
- 52. New Logic: Become an expert
- 53. Don’t make a living on what you already know. Making a living on what you can learn.
- 55. Simple Find the core idea
- 56. Unexpected Grab people’s attention by surprising them
- 57. Concrete Make sure an idea can be grasped and remembered
- 59. Emotional Help people see/feel the importance
- 60. Stories Empower people to use an idea through narrative
- 62. Show Format - Monologue - Interview - Panel
- 63. Show Scope - Specific Topic - Temporal
- 64. Show Style - Scripted vs. Extemporaneous - Produced vs. Raw - Formal vs. Casual
- 65. You should be able to list 10 episodes
- 67. Quality Matters
- 72. Quality Matters… …but don’t let it stop you
- 74. Whatever your budget spend the majority of it on your microphone(s)
- 76. Condenser Microphones • Less expensive • More “live” than “studio” • Pick up a lot of ambient noise Dynamic Microphones • More expensive • Tighter “studio” sound • Small recording range • Require more gain (pre-amp) Yeti Blue USB Connection $120 Shure SM7B XLR Connection $350
- 77. Phantom Power?
- 78. USB vs. XLR
- 79. USB Microphones • Plug and Play • Digital to digital signals • Require a mixer if you want to use more than one XLR Microphones • Require a “digital audio interface” to convert analog to digital • Support for more professional equipment
- 80. Get a stand
- 82. Connect you mic…
- 83. Computer vs. Digital Recorder
- 97. GarageBand Logic Pro X Audacity Adobe Audition Audio Hijack Pro
- 98. My Studio aka Palumdog Millionaire $tudio
- 107. Environment Matters
- 108. EXCITEMENT PLANNING RECORDING EDITING PUBLISHING The Podcasting Triangle
- 109. EXCITEMENT PLANNING RECORDING EDITING PUBLISHING The Podcasting Triangle
- 112. Hosting
- 113. Libsyn PodOmatic Soundcloud PODCASTS.com Seriously Simple Podcasting Squarespace
- 115. Publishing
- 117. Beginner Mistakes
- 118. • Don’t let your podcast run too long, always have a show plan • If you’re interviewing…SHUT UP • Record one minutes of test audio before you start • Have a backup recorder • Be aware of ambient sound • Prep your guests • Listen to the entire recorded episode
- 119. Podcasting Resources
- 120. • podcastalley.com • podcastcastmethod.co • podcast411.com • Pat Flynn’s Tutorial - How to start a podcast
- 121. Questions?