Getting a website to rank high in Google is typically no small feat, and a complex SEO (search engine optimization) campaign is often out of the reach of small business budgets. However, it is indeed possible for local small businesses to dominate the first page of Google without breaking the bank, and without paying for Google ads. In this seminar, you will learn simple tips and tricks for dominating search results in your town, even if you don’t have a website! This presentation will cover how to: -Get your local business on page one of Google without doing any SEO to your website -Maximize your local business’s exposure for mobile phone searchers and in GPS apps -Build up the online reputation of your business to impress both search engines and potential customers -Use simple social media activities to further expand your search engine presence

2.  Please hold questions until the
end!
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3.  Coding since 6 years
old
 Creating websites
since 1997
 Working in e-
commerce since 2005
 Marketing MBA
Download this slide deck at http://bit.ly/foundtown

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 Where do people
go to search for a
business?

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Android
Apple iOS
Microsoft
Other

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 Ads at the top
 Then Local results
 Then Organic
results

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The “Number
One” Google
result is all the
way down there!

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Several top
local results
don’t even
have
websites!
So how did
they get
there???

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 A Google+
Local page is
basically an
upgraded
Google Maps
page

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Number of
results
shown in the
“local pack”
varies.
Being closest
to top of pack
is best

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Sometimes it
shows the
pack as a
“carousel” at
the top.
Being closest
to top of pack
equally imp’t

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 Google+ Local Page Factors
 Citation Factors
 Website Factors

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 Go to http://maps.google.com
 Search for your biz name & town
 Click on the listing, then on “more info”
 Look for the “Manage this page” button

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 Upgrade to a Plus page
 Fill out ALL details
 Add pictures & videos
 Select as many accurate categories
as possible

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 Your maps listing is
now a SOCIAL MEDIA
profile
 Connect with people
 Update your status
frequently

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SEO Social

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 Other social profiles rank well, too
 Create & occasionally update profiles for:
Facebook, Twitter, LinkedIn, Pinterest, etc.

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 CAN NOT / DO NOT fake it:
Reviews MUST be real
 Best to be ON the Google Maps listing
 Ask happy customers, friends, colleagues
 Consider (gently) incentivizing reviews

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 85% of people read reviews before trying a
new business
 79% trust a positive review as much as a
personal recommendation

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 Google Now will search
restaurants WITHOUT
EVEN BEING ASKED!
 Auto-suggests top rated
restaurants when user
drives into town!

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 Top-rated match
for a GPS app
search will be
auto-suggested

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1. Citations
are
online
phone book
listings

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1. Start with http://GetListed.org

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Consistency is KEY!
Business Name, Address, and Phone must
be listed consistently across the web.
Two University Plaza, Suite 300
vs.
2 University Plz #300

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1. City, State in Title Tag
2. Website NAP consistent with
Google Maps listing NAP
3. Schema.org markup
4. Quality of Inbound Links

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 “Local Pack”
 Ranks higher than #1
Google result
 Great mobile & GPS
exposure
 1) Google+ Local
 Claim & Upgrade
 Fill out 100%
 Categories
 Socialize
 REVIEWS!!!!!
 2) Citations
 Quantity
 Quality
 Consistency
 3) Website
 City/State in Title Tag
 Consistent NAP
 Schema
 Links

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http://bit.ly/foundtown
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