3. For SEO, there’s only ONE thing to look
for in the data:
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4. Look for ONE thing: OPPORTUNITIES
Look for that ONE thing in THREE places:
1. In Traffic-Driving Keywords
2. In Traffic-Driving Content
3. In Traffic-Driving Links
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5. Organic Search Traffic
Found in: Traffic Sources -> Sources -> Search -> Organic
Scroll down to your “Onesie-Twosies”
Look for highly relevant phrases
Look for trends
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6. Find where you already have
momentum, then BLOG, BLOG, BLOG!
Also consider enhancing your “Services”
pages or other areas of your site…
“I should add
that to my
Services page” “Wow, I should
definitely blog
more about
black hat SEO!”
“That would
make a great
article title”
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7. Individual Page Traffic
Found in: Content-> Site Content -> All Pages
Look at which pages are driving a lot of traffic.
Think about how to make more pages like those.
Look at what pages are NOT driving a lot of traffic.
Think about how to change or enhance that content.
Again, look for trends
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8. “That article did
better than I
thought it
would. I should
write more like
that one.”
“This page is
important, but
isn’t getting
much traffic.
Maybe I should
rename it…”
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9. Referral Traffic
Found in: Traffic Sources -> Sources -> Referrals
Look for new links
Look for reminders
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10. “Wow, someone
linked to my site
during a Twitter
chat. I’ll click on
“Ooh! That’s a that to find out
very reputable which chat it was.”
site. I need to look
into how to get
syndicated on
more sites like
that.”
“Oh, darn – I
forgot to submit
my latest article to
StumbleUpon.
Need to go do that
now.”
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11. Looking for opportunities in these
reports improves SEO by:
Letting you know what works, so you can do
more of it
Letting you know what doesn’t work, so you
can change it
Giving you a data-driven way to improve your
site – no more blind guessing
Download these slides at: bit.ly/SEO3GA