1. Issue 41
October, 2013
MaaS rains
benefits – reign of
enterprise
mobility begins
Two of the most prominent technology trends, Cloud
and Mobility, have joined hands – giving rise to a robust
enterprise mobility platform. Mobility-as-a-service
(MaaS) is born out of the hybrid combination
comprising
infrastructure
elements,
security
applications, operation tools and other components.
The various components combine well to promote
deploying, managing and monitoring of mobile devices,
users and data.
Most importantly, MaaS initiates the shift of
responsibility from the enterprise to service provider,
when it comes to mobile infrastructure and
management system. MaaS gives the push for
enterprises to set up a mobility platform, boosts user
productivity by enhancing scalability, reliability and
security. For enterprises, it has never been easier to
mobilize business.

2. MaaS nurturing the ‘mobile-driven enterprise’
The dispersed workforce has pushed enterprises to
acquire flexible mobile computing capabilities to meet
evolving needs. But complexities involved in building
and maintaining mobile computing infrastructures as
well as management systems have forced enterprises to
rethink their strategy.
Mobility-as-service equips enterprises to meet the
demands of the mobility age.
MaaS empowers enterprises to conquer the
inadequacies arising out of on-premise and
traditional
products,
get
equipped
with
functionalities required to accomplish business
goals cost-effectively and quickly
With MaaS, an enterprise’s responsibility of mobile
infrastructure and management system gets shifted
to the provider
MaaS allows enterprises to do away with the need
to get equipped with additional staff and hardware
Enterprises take advantage of MaaS to accelerate
implementation and enhance user productivity
through increased security, scalability and reliability
More than anything, the ‘mobile blind spot’ gets
eliminated with MaaS promoting everywhere
visibility and control pertaining to devices, mobile
users and data
MaaS – Key characteristics
Availability everywhere – The cloud based MaaS
promotes anytime, anywhere IT control and user
productivity– not restricted by the boundaries
pertaining to the corporate perimeter
Support all devices – The MaaS platform supports
all devices, by providing tools for managing
laptops, desktops as well as handheld devices
Universal access controls and connectivity –
Simplifying connectivity, MaaS paves way for a
secure, single universal user experience for end
users. This is achieved through the single identity
management as well as mobile access control
capability for that of IT
Support all applications – MaaS platform
consolidates infrastructure and that of security
applications from different vendors into a distinct
production image
Consolidated operations/ reporting – The MaaS
platform consolidates all elements of mobility
management, mobile connectivity as well as mobile
security into that of a distinct operational platform
console. This is done to get rid of operational and
security gaps, and to enhance scalability and
efficiency of mobile deployments
7 factors accelerating MaaS trend
The ability of MaaS in allowing enterprises to
partially replace or supplement internal facilities has
never failed to attract the attention of enterprise
world. This in turn allows enterprises to stay away
from the rip-and-replace approach and make the
transition smoother.
Like its cloud siblings, MaaS allows enterprises to
expand and contract as the need dictates. MaaS
allows enterprises to react quickly and positively to
changing technology trends.
Enterprises can rely on MaaS to start small, when it
comes to cash outlay and number of users
deployed, with certain apps to scale high at a later
date.
MaaS becomes an ideal option for enterprises
seeking to overcome challenges associated with
mobile deployments – From different smartphone
operating systems, limitations pertaining to small
form factors, and limitations associated with
wireless connectivity among other unique
challenges.

3. Today, developers go through testing times in
dealing with the variety of operating systems used
by mobile workers. Moreover, multiple versions
pertaining to these operating systems, with that of
different hardware designs make it even more
challenging for developers and a company aspiring
to take advantage of mobility. For enterprises,
MaaS platform has turned out to be a cost-effective
way to stay on top of this complex space.
Unique Attributes of an Ideal MaaS Solution
MaaS lends credibility by allowing enterprises to
make great savings when compared to the
traditional enterprises mobility, lowering TCO for
that of an organization’s enterprise mobility needs.
MaaS affords flexibility for enterprises to choose
applications and devices and provide end-user
support. It is a cost-effective and easy option for
enterprises to extend mobility solutions to
customers, partners and affiliates.

4. Why Maas?
MaaS gives life to the vision of creating a
robust enterprise mobile platform – to gain
whole new level of control over mobile
applications, devices and data
Promoting
cloud-based,
on-demand
services, MaaS helps enterprises build global
mobile infrastructure without having to
make huge financial investment
MaaS sets up a platform that keeps pace
with the changing mobility space. It has
emerged as the ideal alternative for
integrating full set of technologies needed
for enterprise mobility
With MaaS, businesses stand to gain by
expanding operations and compliance
outside conventional corporate perimeter
MaaS equips enterprises well to enhance
employee productivity and simplify end user
mobility
Few Service Providers