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1. What if...
What If...
Industry Recognition
Legacy
40th Anniversary
RE/MAX History
Business Model
Productivity
RE/MAX vs. the Industry
Great Agents
Brand
Brand Influence
Advertising Programs
Support Systems
Recruiting/Retention
Education
Technology
Live Events
Staying Informed
Targeted Markets
Commercial
Luxury
Community Involvement
Giving Back
Everybody Wins
©RE/MAX, LLC. Each office is independently owned and operated. 121423
Everybody Wins
Each office is independently owned and operated.

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What If...
Industry
Recognition
What if...
It’s the preface to a question the founders of RE/MAX
asked 40 years ago, when they transformed the real
estate landscape forever.
Today, this simple phrase opens up a world of TAP IN TO THE
POWER OF RE/MAX
possibilities for your business. joinremax.com
What if... you were part of a network built on the OUTSTANDING AGENTS.
concept that “everybody wins” – including brokers,
OUTSTANDING RESULTS.
®
agents and families – when real estate is treated as a
full-time profession?
How would that affect your career? Your family? Your © 2012 RE/MAX, LLC. All rights reserved. Each office independently owned and operated. 120722
life?
120722_What If Poster.indd 1 7/12/12 8:13 AM
As you browse these pages, consider how RE/MAX
compares to other real estate networks in philosophy,
services, brand awareness and productivity.
And discover the power of asking yourself “What if...”.
The Essence of RE/MAX
Each office is independently owned and operated.

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What If...
Industry
Recognition
Industry recognition
It’s not just those affiliated with RE/MAX who recognize
the extensive benefits and potential of owning a franchise.
Independent third parties readily recognize the value as well.
In 2013, for the 10th time in the past 14 years, RE/MAX
was named the No. 1 real estate franchise organization in
Entrepreneur magazine’s Franchise 500 report.* RE/MAX made
the list alongside other iconic, global brands such as Subway,
Pizza Hut and McDonald’s.
Additionally, RE/MAX was recently named one of the top 50
franchises for minorities by the National Minority Franchise
Initiative.** RE/MAX was the only real estate franchisor to make
the list.
This is in addition to the network’s other regular appearances
in publications such as Franchise Times and REAL Trends
magazines (see Productivity matters page).
* Franchise ratings are based on objective, quantifiable measures of franchise
operations. Factors include financial strength and stability, growth rate and size of
the system. Also considered are the number of years a company has been in business
and the length of time it has been franchising, startup costs, litigation, percentage of
terminations and whether the company provides financing.
** From November 2012. Rankings are based on a survey issued by The National Minority
Franchising Initiative, asking franchisors to list minority participation among their
existing franchised and company-owned units, as well as the minority representation
among senior management.
Each office is independently owned and operated.

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40th
Anniversary
RE/MAX History
Business Model
40 years
In 2013, the RE/MAX network celebrates its 40th anniversary. Most importantly, though, it’s 40 years of providing high-level,
professional service to buyers and sellers; and 40 years of
That’s 40 years of accomplishments and growth around the helping families – literally millions of them – find a new place
world; 40 years of stability, and 40 years of building a collective to call home.
reputation as industry leaders and top producers.
The 40th anniversary is just the beginning. If you’d like to be
part of the next 40 years, now’s a great time to get on board.
RE/MAX Celebrates 40 Years
Each office is independently owned and operated.

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40th
Anniversary
RE/MAX History
A revolutionary concept Business Model
Much has changed in 40 years, but the RE/MAX foundation of Accompanied by friend and
entrepreneurship, innovation and support is as strong as ever. colleague Gail Main (who became
Gail Liniger), Liniger revolutionized
Some history: As a young Realtor® in the late 1960s and early the industry. In 1973, in Denver, Colorado,
’70s, Dave Liniger grew unsatisfied with the restrictive state of RE/MAX was born.
the real estate industry.
Through RE/MAX, the Linigers offered maximum
What if... he wondered, real estate professionals enjoyed compensation, along with advanced support and education.
support services and the freedom to succeed without the RE/MAX agents shared in office expenses and, in return, kept
bureaucracy and dispiriting commission splits of traditional more of what they earned.
brokerages?
The model attracted top-producing agents and enabled
brokers to spend less time on remedial training and more time
leading and recruiting. It was a classic “everybody wins” model.
(A 2005 book about RE/MAX bears that title.)
Today, RE/MAX has nearly
90,000 agents and more
than 6,000 offices in over
85 countries. And Dave and
Gail Liniger still lead the
organization from RE/MAX
World Headquarters
in Denver.
This is RE/MAX
Each office is independently owned and operated.

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40th
Anniversary
RE/MAX History
Entrepreneurial spirit Business Model
Who knows how to best run your business?
You do.
RE/MAX has an entrepreneurial core that
places control of your business where it should
be – with you, the expert in your market. You
set your own objectives. You determine your
compensation plans. You decide how to handle
marketing, technology and your business
operations.
But you’re not alone. At RE/MAX, you’re in
business for yourself but not by yourself.
As a RE/MAX franchise owner, you receive
personal, hands-on coaching, support and
attention from your RE/MAX region. You
also benefit from a wide variety of tools and
resources, as outlined in this brochure.
These resources become available your very
first day with RE/MAX, immediately helping
you attract and retain the type of high-quality,
motivated agents that can help your brokerage
succeed.
New Broker Profile: Carrie Zeier
A streamlined onboarding process helps you get
up and running quickly.
Each office is independently owned and operated.

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RE/MAX vs.
the Industry
Great Agents
Productivity matters
If you’re looking to join a winning team,
RE/MAX might just be the right place. RE/MAX is the #1 real estate network in the U.S. Nobody sells more real estate than RE/MAX. Here is how other
national franchises compare for 2011. To download the chart, visit RE/MAX Mainstreet and select the Public Relations
page in the Marketing menu.
TOTAL U.S. TOTAL U.S. NUMBER OF NUMBER OF
TOTAL U.S. NUMBER OF
RE/MAX is the home of the industry’s most productive
TRANSACTION NATIONAL OFFICES AGENTS
WEB VISITS2 COUNTRIES4
SIDES1 ADVERTISING3 WORLDWIDE4 WORLDWIDE4
751,088 49,521,504 33.9% 86 6,288 87,476
agents and offices, as cited in a number of reports. 596,268 25,144,639 27.5% 51 3,100 84,800
372,682 32,723,558 7.9% 72 7,500 107,800
For instance, in 2011, RE/MAX topped all national 101,717 3,401,059 .6% 36 2,400 30,500
competitors in many of the most meaningful 49,518 1,954,749 8.8% 45 600 12,000
measurements, including total number of closed 33,884 1,423,253 2.3% 2 210 6,700
transaction sides.*
Not Provided 18,567,454 3.6% 2 710 74,942
Not Provided 5,567,215 12.7% 7 1,500 51,000
© 2012 RE/MAX, LLC. Each office independently owned and operated. Except as noted, based on data reported either to REAL Trends, Inc. a leading industry analyst, or to the United States Securities and Exchange
Commission on Form 10-K, Annual Report for 2011. 1 Full-year 2011. 2 Hitwise data for visits to each franchisor’s national website for full-year 2011. 3Full-year 2011 U.S. national-media ad spend, as a percentage of spend of
all national real estate franchises, as reported by Nielsen Ad Views. Others: 2.6%. 4 As of year-end 2011. 120318
Other networks may be larger, but being the biggest
has never been the RE/MAX goal. Since the beginning,
the emphasis has always been on quality, not quantity.
I
ndependent studies recognize the quality at
RE/MAX. Last year marked the fourth year in a row
that RE/MAX ranked above all real estate competitors
in the Franchise Times Top 200 survey.**
*
Based on data reported either to REAL Trends, Inc. a leading industry
analyst, or to the United States Securities and Exchange Commission on
Form 10-K, Annual Report for 2011.
*
* The Franchise Times Top 200 is an annual ranking of the 200 most From KW Team to RE/MAX Brokers
successful U.S.-based franchise companies as measured by worldwide sales.
The complete list appears in the October 2012 issue of Franchise Times.
Each office is independently owned and operated.

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RE/MAX vs.
the Industry
Great Agents
Great agents
Describe the type of agents you’d like in your office.
Are they inexperienced, uncommitted part-timers?
Of course not. You want professional agents, with The Drive for DESIGNATION POWER
the drive and skills to succeed. RE/MAX leads the competition
in many of the most credible
designations in the industry.
RE/MAX was created to attract – and continues to In addition to the sampling included in this presentation, RE/MAX Associates also come in first as:
• Certified Luxury Home Marketing Specialists (CLHMS)
attract – the industry’s top agents. They’re drawn by
• Certified Relocation Professionals (CRP)
• Performance Management Network Designees (PMN)
This proves not only their professionalism, but also their knowledge of the business and the markets they serve.
the education, support and independence offered
through the RE/MAX system. Credibility is Strength, RU has a course for you.
©2012 RE/MAX, LLC. All rights reserved. Statistics as of January 2012. Each RE/MAX® office is independently owned and operated. 120072B
Learn. Grow. Earn.
At RE/MAX, performance inspires performance, RU has a course for you.
resulting in energetic and collaborative office 5,704
CRS Designees
environments.
RE/MAX has more Certified Residential
Specialists than any other major
real estate franchise.
3,839
Consider: 1,758 1,725
1,232
• RE/MAX agents average 13 years of experience.
525
392
221 181
Coldwell Prudential Keller Century ERA Realty Weichert Real
Banker Williams 21 Executives Living
• E/MAX agents are among the most productive
R Source: Council of Residential Specialists, January 2012
in the industry. Each office is independently owned and operated. 120072
• E/MAX leads the industry in professional
R CDPE Designees
The more you learn, the more you earn. 14,156
RU has a course for you. RE/MAX has more Certified Distressed
TM
designations.*
Property Experts than any other
major real estate franchise.
14,156
CDPE Designees
• E/MAX boasts nearly 90,000 agents in more
R
RE/MAX has more Certified Distressed
Property Experts than any other
major real estate franchise.
than 6,000 offices located in over 85 countries.
3,935
3,935
1,416
1,223
1,416
1,223 797
797
250
* January 2012 statistics compiled from conferring organizations
250
128 128 67 57
67 57
00 Keller Century Coldwell Coldwell
RE/MAX
RE/MAX Keller Century Prudential ERA Real
Prudential Realty
ERA Weichert
Real Realty Weichert
Williams 21 Banker Living Executives
Williams 21 Banker Living Executives
Source: Distressed Property Institute, January 2012
comparing RE/MAX to other franchises. RE/MAX is number one for
Source: Distressed Property Institute, January 2012
ABR, CDPE, CNHS, CRP, CRS, CLHMS, FSP, SRES and PMN. Each office is independently owned and operated. 120072
Each office is independently owned and operated.

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Brand
Influence
Advertising
Programs
Brand influence
Imagine the competitive advantage of having
millions of people know about your business.
That’s what you get when you join RE/MAX.
The RE/MAX Balloon is one of the most
iconic corporate symbols. When you attach
it to your name, you instantly tap into global
brand awareness, trust and reputation.
The RE/MAX brand gives you and your office
instant credibility and visibility. Your business
benefits from the collective brand image built
upon billions of dollars of promotion and
millions of successful transactions. That’s the
sort of edge independent competitors can
only dream about.
The advantage applies to your recruiting
efforts too. Real estate professionals aspire
to join RE/MAX offices. They want the same
brand benefits that serve you.
Viral Video: Business Card
Each office is independently owned and operated.

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Brand
Influence
Advertising
Programs
Advertising that drives business
The scale of RE/MAX advertising creates top-of-mind
awareness among millions of consumers and potential
agents each year.
At just about every turn, you’ll find RE/MAX advertising
– across TV, radio, print, outdoor media (billboards,
stadium signage), online and social media.
That presence drives business right to your office.
Other promotions, such as the RE/MAX World Long
Drive Championship, broaden the network’s reach
even further.
Advertising is also a recruiting tool, working hard
on your behalf. Ads appearing regularly in trade
publications such as Realtor magazine, RISMedia’s Real
Estate and DS News remind agents that RE/MAX might
be a good option for them. Who will local agents think
of when they see those ads? They’ll think of you.
Watch the RE/MAX TV Ads
Each office is independently owned and operated.

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Recruiting/
Retention
Education
Recruiting and retention systems Technology
“Are You MAX Enough?” Live Events
Staying Informed
That’s the question posed in the current RE/MAX
recruiting program. It’s an invitation for prospective
agents to look inside themselves and recognize the
attributes – drive, heart, guts, passion and leadership –
that will help them attain their goals. The truth is, most
everyone with the confidence to consider the question
will answer it with a “yes.”
And that’s the sort of person you want in your office
– someone who has what it takes to build a successful
real estate career.
This creative program is just one of many recruiting
resources you’ll take advantage of as a RE/MAX
Broker/Owner. At both the regional and corporate
levels, you’ll have tools to help you identify strong
candidates, reach out to them, communicate your
value proposition and bring them on board.
That support doesn’t end once they join. Agents in
your office will have access to products and services
designed with their success in mind. If they do their
part – indeed, if they are MAX enough – they’re
positioned to thrive.
Each office is independently owned and operated.

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Recruiting/
Retention
Education
Technology
The more you learn… Live Events
Let’s say a prospect is considering your Staying Informed
office but wonders what sort of education
opportunities might be available.
Great news: You have RE/MAX University
behind you.
RU provides your agents with more than In addition to agent-facing material, RU has
1,000 on-demand videos on virtually every a vast library of recruiting and management
aspect of real estate, giving you a significant programming designed for franchise owners.
edge in the recruiting battle.
So tell your prospects about RU, encourage
With 24/7 on-demand, global access and your agents to use RU, and take advantage
a growing multimedia platform, RU is a big of RU yourself. After all, “The more you learn,
reason RE/MAX leads the industry in many The more you earn.”
key designations. From professional education
courses to motivational coaching sessions, RU
delivers exactly what agents want.
®
Broker 101 Education
Each office is independently owned and operated.

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Recruiting/
Retention
Technology edge Education
Like RE/MAX University, the RE/MAX Technology
Technology suite serves you on two
levels – first as a set of tools to help Live Events
your agents succeed, and second as
Staying Informed
a significant competitive edge in your
recruiting and retention efforts.
Others simply can’t match the
network’s primary tech offerings:
A website, remax.com, that generates An in-house marketing resource,
more than 50 million visits in a typical RE/MAX Design Center, that enables
12-month period, easily eclipsing all agents to create their own fliers, listing
other real estate franchise sites.* presentations, email campaigns and
multimedia campaigns.
A lead management system,
LeadStreet, that has delivered over That’s not all, but you get the point.
11.5 million leads directly to RE/MAX More importantly, so will your
agents, with no fees attached. prospective agents as you explain
the benefits of joining your team.
An unmatched worldwide website,
global.remax.com, that displays
RE/MAX properties to international
buyers in their own languages and
currencies.
* Source: Compete.com, Hitwise, ComScore Visit The Download to stay current
for the 12-month period ending July 31, 2012
on everything happening in tech and
social media.
Each office is independently owned and operated.

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Recruiting/
Retention
Live events Education
Technology
As a RE/MAX franchise owner, you benefit from
an assortment of live educational, motivational Live Events
and networking events throughout the year.
Staying Informed
At the top of the list, the annual RE/MAX R4®
Convention welcomes thousands of Associates
from around the world for a week of all things
RE/MAX. It’s an exhilarating environment where INTERNATIONAL continued... MARKETINg AND PROSPECTINg
you share ideas with colleagues, and make lasting
Become a Local expert Work
RE/MAX 2013
Save money, and do it the way you want, by creating your the Bo
own marketing systems and content. Marc Davison of 1000Watt Consulting
Video
offers three free ways to position yourself as the go-to expert in your market.
(4:45)
friendships and invaluable business connections.
Brand marketing Franchise Sales
RE/MAX is the most recognized name in real estate, thanks
to a multi-faceted advertising campaign across TV, radio, print and online.
This high-energy, engaging video provides a snapshot of how RE/MAX
reaches consumers and drives customers to you. (2:24)
Smart mobile Strategies PE
Two Canadian RE/MAX Associates share tips on their
mobile strategies. (4:08)
tom Ferry – Stop Being A Secret Agent Coach
Coach Tom Ferry says attracting clients is easy when you thing th
do this one simple thing the next time you visit a coffee shop. Find out his
secret. (4:53)
A more intimate conference, specifically for
the A
2010 online Ad Kit (4:21)
experiences. Back
Being Successful in a down market (2:42)
Be Fa
Brand marketing Video 2011 (2:23)
Buildi
Broker/Owners and Managers, occurs every
certified Luxury Home marketing Specialist (5:29)
domi
certified New Home Specialist (4:26) From
A changing Society (7:19) Harne
connecting with today’s mobile and tech Savvy consumer
How
August.
(1:01:52)
convention (1:47) pizza
country club Farm (5:34) the r
Farming the community and Neighborhood (4:51) uniqu
A Fresh Start for Your real estate career (1:18:54)
the re/mAX collection, Fine Homes Luxury properties SO
(3:43)
the Future of real estate: Social. Local. mobile. part 1 (50:51)
social
RE/MAX also hosts live education and recruiting
What Gen-Y Wants (4:26)
draw in
Wow clients With Flip Videos (3:52)
captu
Written marketing plan (7:19) office
Gene
LEADS
programs for brokers at all stages of their
the Fi
Handing off and Following up on Leads the Fi
(6:34)
the Fi
Lead Follow-up Systems (4:24)
MgM grand Hotel and casino the Fi
RE/MAX careers (Boot Camp, RE/MAX 501,
Lead management: Focus on “A” Leads (4:21)
Las Vegas, nevada Lead management: managing ‘B’ and ‘c’ Leads (3:50) make
No more cold calls (2:53) Socia
Monday, february 25 – thursday, february 28, 2013 prospecting as a team (2:06) Solvin
and more). In fact, one of the most important
Sales (5:07) What
timely and effective Follow-up (4:44) You t
Work internet Leads (5:52) You t
18 RE/MAX University Catalog
steps in buying a RE/MAX franchise is attending
2012 RE/MAX, LLC. All rights reserved. Each RE/MAX® real estate office is independently owned and operated. 120184
©
a week-long Broker/Owner training at RE/MAX
World Headquarters in Denver.
Additionally, RE/MAX Regions offer live and
web-based education specific to the location.
Topics range from technology to motivation to
best business practices.
Viral Video: RE/MAX Convention
Each office is independently owned and operated.

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Recruiting/
Retention
Education
Technology
Live Events
Staying informed Staying Informed
With RE/MAX, you’re always in the loop,
receiving regular communications on the latest
industry and network news, updates, tools and
resources.
Each Thursday you receive an email with ARE THEY BUSY?
YES!
content specific to brokers and managers. It
AND THEY’RE HAPPY
TO TELL YOU WHY
PAGe 23
offers information on the latest products and SUMMER 2012
services, and provides you ideas on leading and
REMAX.COM/ABOVE
assisting your agents.
Great things
happen when
Your agents receive their own RE/MAX Weekly successful agents
keep pressing for
a better way
email every Tuesday. As a Broker/Owner, you ALWAYS
can forward this email to prospects as an MOVING
illustration of what’s going on in the network. FORWARD
WINNING EDGE
Montreal star
Georges Bardagi
PAGe 34
T
he quarterly ABOVE magazine provides a PLUS FIVE SMART PINTEREST BOARDS | SHORT SALE SOLUTIONS | TWIN CITIES INNOVATORS
polished, full-color look at the people of
RE/MAX. It, too, is a great tool for both
recruiting and retention.
O
ther communications resources – from public
relations to Facebook, Twitter and YouTube –
facebook
add to the comprehensive messaging package.
Each office is independently owned and operated.

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Commercial
Luxury
RE/MAX Commercial®
Diversifying your business with a commercial
division expands your recruiting base,
broadens your referral capabilities, and
creates buzz and excitement in your office.
RE/MAX is a sales leader in the commercial/
investment arena, with a network that closes
an average of $8.3 billion in commercial
volume annually*. There are more than 3,000
RE/MAX Commercial Practitioners in over
400 offices and divisions.
RE/MAX Commercial Practitioners have
access to industry-leading tools, training and
resources. And it’s all backed by one of the
most recognized brands in real estate.
* Average calculated from closed commercial transactions,
2003-2011.
Did You Know?
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Commercial
Luxury
Luxury: The RE/MAX
Collection®
If you work the luxury home segment – or
aspire to – The RE/MAX Collection is your
gateway to reaching high-end buyers and
sellers.
The distinctive signage and promotional
materials of The RE/MAX Collection set
luxury properties apart, while ad programs
with global publications help promote
them to millions of qualified customers.
Fine Homes Luxury Properties
Through RE/MAX University, RE/MAX
agents can receive training specific for
the luxury market, including education
credits toward the Certified Luxury Home
Marketing Specialist (CLHMS) designation.
The RE/MAX Collection
Each office is independently owned and operated.

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Community
Involvement
The business of caring
When you’re with RE/MAX, community involvement doesn’t
stop with helping families buy and sell homes. In fact, that’s
where it starts.
As a national sponsor of Susan G. Komen Race for the Cure® ,
RE/MAX agents and offices assist in the fight against breast
cancer. You can get involved by participating in a local
Race for the Cure event, or make a donation with every
transaction through the Home for the Cure® program.
As the official real estate partner of Children’s Miracle
Network Hospitals, RE/MAX helps millions of sick and
injured children each year. RE/MAX Affiliates have donated
an amazing $115 million (and growing!), through local
involvement and the Miracle Home® and Miracle Property
programs. Importantly, all the donations you make remain
with hospitals in your community.
A Culture of Giving
Each office is independently owned and operated.

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Everybody
Wins
Everybody wins
In 2005, two business writers published
“Everybody Wins,” a book that explores the Contact RE/MAX today and
philosophy behind the RE/MAX network. discover what RE/MAX can
do for you.
By attracting strong office owners and equipping
them with the tools they need to serve their
(888) 677-5400
Sales Associates, RE/MAX helps brokers reach
their goals. And when you as a broker attract
franchiseinfo@remax.net
strong agents to your office and equip them with
the tools they need to serve buyers and sellers,
RE/MAX is serious about
you help them reach theirs.
business, but we like to have fun
too. Watch the video below.
At its core, RE/MAX is a group of outstanding
professionals committed to raising the bar and
working hard to produce outstanding results for
their customers – and, in turn, themselves.
So... What if... you could join a network like that?
RE/MAX is Wack
Each office is independently owned and operated.