K34 Shampoo group

1. Wet Shampoo
Arriola, Carmina
Cruz, Christer Brian
Del Carmen, Michelle
Esmeralda, Jaime
Navarro, anna
Sia, Nicole

2. Background of Market
• Weather of Cebu
• Urbanization in the Area
• Pollution
• Social Status or Living Standards
• Income
• Education
• Health
• Culture or Lifestyle

3. QUALITY OF LIFE
• There is no air pollution in Cebu
• Climate : Generally fair; temperature range
23-33 ºC or 73-91 ºF
• There is very much less traffic in Cebu. It does
not take more than 40 minutes to get from 1 point
in Metro Cebu to another
• one of the safest and most secure places in
the Philippines.
• Almost zero incidence of political, religious & ethnic violence.

4. Education
• 1,000 private and public elementary schools
• 203 secondary schools
• 9 Universities and 39 Colleges
• College population of more than 200,000.
• Over 22,000 graduate from college yearly and
• approximately 2,000 of them have various engineering
degrees.

5. Education
• There is an accredited International School (up to the
secondary level) in Cebu
• There are 4 Medical Colleges in Cebu
• Eighty percent (80%) of the population is literate

6. health
• 3 world-class Hospitals in Cebu

7. Income
female male
• Salary • Salary
PHP 144, 355 – PHP 350, PHP 165, 901 – PHP 467,
478 345

8. Culture
• http://www.philippinecountry.com/cebu/ceb
uanos.html

9. Needs and Wants
• cleanses the hair and • makes hair smooth and
scalp shiny
•
• Remove dirt without smells good
stripping away too much •
of the natural sebum good packaging
• protect the hair from the • affordable
heat/weather
• Repair damaged hair
• Lessen hair fall

10. Usage, awareness and image study
• Shampoos are cleaning formulations used for a wide range of
applications, including personal care, pet use, and carpets.
People use shampoos to remove unwanted oil, dirt, skin
particles, dandruff and other contaminant particles that
gradually build up in hair. Shampoos can also repair certain
hair damages according to which type of shampoo you use.
There are shampoos that can make hair look soft and shiny,
while other types of shampoo can make your hair grow faster.
Shampoos have several types which offers a wide range of
benefits.

11. References:
• http://www.ngkhai.com/pointcebu/health/school
• http://
www.payscale.com/research/PH/Location=Cebu-C
• http://www.philippinesforum.com/program/pdf/0
• http://www.enotes.com/shampoo-reference/sham