1. RE-THINKING THE FUTURE OF PUBLIC RELATIONS
2015

2. ABOUT US
BOSTON-BASED (with aggressive expansion plans)
mid-sized PR and digital media agency, 60+ employees
AWARD-WINNING COMMUNICATIONS
earned, owned, shared and select paid media plus
visual integration for better storytelling
DATA-DRIVEN COMMUNICATION PROGRAMS
that map to business objectives and align to a
customized measurement methodology that fuels
critical KPI metrics
AN EMPLOYEE FRIENDLY CULTURE
focused on programs that drive employee growth,
recognition and collaboration
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3. OUR EXPERTISE
3
HEALTHCARE PRCONSUMER TECH PRTECHNOLOGY PR

4. PAN WORKS WITH THE BEST
4

5. BEST IN BOSTON
5

6. CONNECTED TO THE WORLD
PAN’S GLOBAL SERVICES OFFER OUR CLIENTS THE FLEXIBILITY TO WORK WITH BEST-OF-BREED PARTNER AGENCIES OR A GLOBAL NETWORK THAT
PROVIDES ACCESS TO EXPERTS IN MORE THAN 70 COUNTRIES. BELOW ARE SOME CLIENTS WHERE WE SERVE AS THE LEAD AGENCY FOR GLOBAL PR
AND MARKETING.

7. INFLUENCERS TO ENGAGE
7
Anton Chuvakin
Research Vice President at Gartner for
Technical Professionals (GTP) Security and Risk
Management group.
Dr. Eric Cole
Cybersecurity professional, instructor and
keynote speaker with over 20 years of
experience. He is a senior fellow with SANS and
a security consultant, tweeting about
cybersecurity and cyberdefense.
Rick Holland
Rick Holland is a principal analyst at Forrester
Research, where he serves Security & Risk
Professionals.
Lawrence Orans
Research VP at Gartner whose coverage
includes strategies for protecting against
advanced targeted threats.
Ken Westin
Security analyst at TripWire, Security and privacy
consultant. His endpoint security research and
tools are included in the Certified Ethical Hacker
training materials.
Brian Krebs
Renowned security blogger. Writes about
cybercrime. Author of 'Spam Nation', a NYT
bestseller. Wrote for The Washington Post.
Christopher Soghoian
Researcher and activist, working at the
intersection of technology, law and policy.
Principal Technologist with the Speech, Privacy
and Technology Project at the American Civil
Liberties Union. Tweets about privacy, security
and cryptography to 43.2K followers.

8. AN ENGAGED LEADERSHIP GROUP
8
PHIL NARDONE
President
& Founder
MARK NARDONE
Executive
Vice President
Biz Dev. & Marketing
ELIZABETH FAMGLIETTI
Senior Vice President
Human Resources
GARY TORPEY
Senior Vice President
Finance

9. A TEAM OF SEASONED EXPERTS
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DAN MARTIN
Vice President
LISA ASTOR
Vice President
LAUREN ARNOLD
Vice President
GENE CAROZZA
Vice President
DARLENE DOYLE
Vice President
DAVID SAGGIO
PANDigital Director
SUSAN FRECHETTE
Social/Digital Strategist
JENNIFER BONNEY
Creative Director
TIM MUNROE
Vice President
Business Development

10. AGENCY SNAPSHOT
• Best year in the agency’s 20-year history with 2014 at $7.8M in annual
revenues and 2015 revenues targeted at $10M
• Revenue grew 28 percent in 2014
• Headcount currently at 60+ and growing, representing a 20% increase
from previous year
• PAN’s organic growth exploded by 70 percent in 2014 largely due to
additional services such as sharable content, social development and
influencer relations
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$7.8M
IN ANNUAL REVENUE
28%
REVENUE GROWTH
in 2014
70%
INCREASE IN
ORGANIC GROWTH
in 2014

11. PAN OVER THE LAST DECADE
11
10th
Anniversary
Work from
home policy
First CMO
Round Table
PAN Rebrands
Move to Boston
$7.8M
IN ANNUAL REVENUE

12. SOME OF OUR 2014 CLIENT WINS
12
HEALTHCARE PR
CONSUMER PRTECHNOLOGY PR
• New Business Close Rate of more than 60%
• More than $2.5 Million in new business
• Agency’s first Million Dollar account win
• 43 long term wins

13. HOW WE ARE CONTINUING TO GROW
• Pursuing an agency acquisition strategy that looks West
• Evaluating a resource model in NYC (via hiring, acquisition, etc.)
• Enhancing our engagement with independent
global PR networks
• Developing and enhancing new services such
as PANDigital
• Attracting seasoned talent across integrated communications
• Continuing to win new business opportunities
with a laser focused approach
• Developing organic opportunities throughout
the client base leveraging analytics, digital and
social offerings
13
6
7.8
10
2013 2014 2015
PAN Revenue
(in millions)

14. MOVING TO THE INTEGRATED MODEL
14
EARNED MEDIA
MEDIA RELATIONS
BLOGGER RELATIONS
INFLUENCER RELATIONS
SOCIAL MEDIA
FACEBOOK
TWITTER
LINKEDIN
YOUTUBE
PINTEREST
INSTAGRAM
VINE
OWNED CONTENT
BRAND MESSAGING
EMPLOYEE STORIES
CUSTOMER STORIES
WEBINARS, VIDEOS
WEBSITE
BLOG
PAID MEDIA
FACEBOOK SPONSORED POSTS
SPONSORED TWEETS
TWITTER CARDS
LEAD GENERATION
OUTBRAIN
[ANALYTICS, DATA INSIGHTS, PANOPTIC]

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16. SAMPLE BRANDED CONTENT
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17. A holistic method combining data-driven insight with reporting to provide clients with a richer
understanding of the quantitative and qualitative successes of their programs
17

18. OUR VOICE IN THE INDUSTRY
18
Beware the Rise of Crowdsourced Content Posing
as Journalism by Phil Nardone on Jan 8, 2014
Taco Bell’s ‘Blackout’ Offers New
Paths for Digital Marketing

19. DEVELOPING OUR TALENT
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• Overall headcount grew by 20
percent in 2014
• An HR team that fosters a positive
environment rich with career
development opportunities
• Weekly HOW
• PANtastic Award
• A dedication to work-life balance
• Employee events every quarter
• PAN Ambassador program

20. A VIBRANT CULTURE
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21. INDUSTRY RECOGNITION
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BOSTON’S BEST PLACES TO WORK (BOSTON BUSINESS JOURNAL) I HOLMES WORLD PR REPORT I 8 BELL RINGER AWARDS (2015) I
TWITTER COMMUNICATIONS CATEGORY AWARD WINNER (PRNEWS DIGITAL AWARDS) I PAN RANKED 12 ON THE BBJ LIST OF LARGEST
PUBLIC RELATIONS FIRMS IN MASSACHUSETTS
NAMED PR
CHAMPION

22. CASE STUDIES
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23. A WHOLE NEW WAY OF DOING THINGS CASE STUDY
TARGET
Introduced Integrate to the marketing audience by taking a
unified four-pronged approach of targeted media relations,
strategic analyst and influencer engagement, compelling content
development and a strong customer reference program.
ENGAGE
Took a laser-focused approach of an 80/20 split between
marketing trades and business press resulting in great
momentum building for Integrate.
AMPLIFY
Converted key analysts and influencers into influential Integrate
evangelists by thoughtful and regular social media engagement.
100+ PLACEMENTS
IN BUSINESS AND MARKETING PUBLICATION IN ONLY
8 MONTHS INCLUDING FORBES, VENTURE BEAT,
FORTUNE, INVESTOR’S BUSINESS DAILY,
ADEXCHANGER, CMSWIRE & ENTREPRENEUR
DROVE QUALIFIED
LEAD
THE VENTURE BEAT ARTICLE RESULTED IN 4
DIRECT LEADS
10+ THOUGHT
LEADERSHIP BYLINES
POSITIONING INTEGRATE EXECUTIVES AS
INDUSTRY LEADERS

24. MAXIMIZING THE FIRST 30 DAYS
TARGET
Kick-start the association between the Black Duck brand
and IT security with an aggressive, yet structured program
of media and influencer education.
ENGAGE
Deliver thoughtful Black Duck commentary, compelling
content and unique insights that highlight the company’s
deep expertise in open source security.
AMPLIFY
Guide media perceptions and understanding of open
source security and Black Duck’s important role within the
space. Maintain momentum with steady stream of media
interviews and strategic, on-message coverage.
10TOP TIER IT SECURITY MEDIA
OPPORTUNITIES (INTERVIEWS AND
BYLINES) IN THE FIRST MONTH
1.5MTOTAL UNIQUE VISITORS PER MONTH
FEATURE COVERAGE: CSO, DARK READING,
HACKSURFER, IDG, SC MAGAZINE
100%PROACTIVE, CREATIVE
MEDIA OUTREACH. NO
NEWS, NO PROBLEM!
CASE STUDY
100%YEAR-OVER-YEAR
INCREASE IN MEDIA
COVERAGE

25. LOOP: MOBILE PAYMENTS MARKET REALIZED
TARGET
Loop releases world’s first secure mobile wallet
accepted virtually everywhere to consumers
ENGAGE
Share the news on top business, technology and
consumer press
AMPLIFY
News shared on business sites such as ABC News,
Boston Globe, Yahoo! Tech and Forbes, as well as top
technology-trade publication such as Tech Crunch,
Engadget and GigaOM.
35BRIEFINGS
91UNIQUE ARTICLES
27BUSINESS PRESS FEATURES AROUND
MOBILE PAYMENTS MARKET
CASE STUDY
2.5MIMPRESSIONS

26. CASE STUDYTANGOE, INC. : STANDING OUT FROM THE CROWD
TARGET
Position Tangoe as an organization with a long history of
successful customer deployments, recurring revenue and a
vision that will lead the Telecom Expense Management
marketplace while going public
ENGAGE
Establish Tangoe CEO Al Subbloie as an industry thought leader,
market visionary and executive that has a focused approach to
the continued growth of Tangoe, Inc.
AMPLIFY
Secure a three-and-a-half-minute interview on FOX Business live
from the NASDAQ building immediately following the ringing of
the closing bell, and participate in a recorded interview with NPR
and the Connecticut Post

27. RE-FRAMING ARIBA
TARGET
Reposition a company from a dot-com player to C-level exposure
beyond its previous focus of spend management
ENGAGE
PAN broadened messaging from procurement to a “Networked
Economy” and created significant market visibility with cloud-
based offering while increasing presence in business-level
outlets around B2B collaboration.
AMPLIFY
Targeted influential CFOs, PAN convened Fortune 500 CFOs,
academia, SMEs and began a series of events to reach them with
Ariba’s new messaging. PAN also developed assets appealing
directly to this audience and CIOs to encourage dialogue and to
facilitate engagement with Ariba’s sales team.
MEDIASECURED SIGNIFICANT BUSINESS PRESS THAT FOCUSED ON SHIFTING
THE MINDSET OF CFOS W/ SPEND MANAGEMENT, INCLUDING THE
NEW YORK TIMES, FORBES, THE WALL STREET JOURNAL.
ACQUISITIONPAN CREDITED AS SERVING AS A CATALYST IN THE $4.3 BILLION
ACQUISITION OF ARIBA BY SAP. THIS ULTIMATELY LED TO SAP
REACHING OUT TO PAN TO SUPPORT IT’S CLOUD INITIATIVE.
CASE STUDY

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JACKBE: HOW WE DID IT
TARGET
Earning trust among prolific influencers,
media and analysts to ensure the launch of
JackBe’s new Business Intelligence software
Presto 3.2 resonated through both traditional
and social channels.
ENGAGE
Implemented an integrated PR program
focused on extending JackBe’s thought
leadership and core messaging across
multiple channels and into new areas to
engage key influencers by hosting webinars,
creating digital content, and media outreach.
AMPLIFY
Secured coverage on FastCompany.com and
Entrepreneur.com, both key target
publications, and the result of a multi-tiered
media relations campaign.
550
TWEETS OF COVERAGE
12% INCREASE
IN WEB TRAFFIC TO JACKBE.COM
245SHARES ON LINKEDIN
CASE STUDY
128SHARES ON FACEBOOK

29. OUR IMPACT
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PAN has helped many of our emerging company clients successfully execute on their exit strategies; resulting in over $4B in
marketing-specific acquisitions.
Terms not Disclosed
Acquired for $400M
Acquired for $600M
Acquired for $1.5B
Terms not Disclosed

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31. CONTACT INFORMATION
PAN Communications
255 State St.
Boston, MA 02109
617.502.4300
www.pancommunications.com
Contact:
Mark Nardone
Executive Vice President
617.502.4311
mnardone@pancomm.com
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