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Video Content Management System
“The Corporate YouTube”
“My team just finished this amazing video –
Now where do we put it?”
CHOOSING BETWEEN A YOUTUBE CHANNEL & THE CORPORATE YOUTUBE : A GUIDE
vs
Your Branded YouTube Channel
Panopto makes it easy to record, share, and search video–in a single
solution that requires no specialized hardware and no training.
Panopto’s video content management system automatically
standardizes almost any video camera, then automatically uploads to
a secure, searchable “Enterprise YouTube” video library and encodes
every video to be easily viewed, shared, and searched.
For more, visit www.panopto.com or call 855.PANOPTO today.
REACH
More than 1 billion users visit
YouTube every month, taking in more
than 6 billion hours of video.
THE WORLD!
Customers, prospects,
leads, the general public,
our employees, even our
competition – anyone!
SHAREABLE
Ads, demos, investor relations –
we’re showing the public what we do.
LIMITED SEARCH
Search by video
metadata, tags,
& that’s it.
NAH.
Sometimes aggregated
viewer demographic info
really is all you need.
What Matters Most To You?
PRIVACY
Password protected and integrated
with corporate authentication.
Confidential ideas can be shared here
with select internal and/or
external eyes only.
Which Audience Are You Trying To Reach?
JUST MY
COMPANY
My employees, contractors, and ecosystem
– and no one else unless we invite them.
Is The Content Of Your Video Shareable Or Secret?
SECRET
Strategy sessions, corporate training,
executive communications – these are
our competitive differentiators!
Will Your Audience Need To Find The Video By Search?
INSIDE
VIDEO
SEARCH
Search by video
metadata, tags,
slide content,
transcriptions,
& more.
Need To Know EXACTLY Who is Watching Your Video?
OF COURSE!
Identify individual viewers
by name – and whether
they finished the video
Is There A Good General Rule Of Thumb?
VCMS FOR BUSINESS. YOUTUBE FOR PUBLICITY.
For most businesses, your video content management system will be the right place
to share most of your business video.
Your VCMS has the right mix of security, searchability, & shareability, with improved
analytics and easier access.
HI! I’M:
Your brand’s page on the
world’s most popular
video sharing site.
HI! I’M:
Your organization’s video
library – deployed behind
your corporate firewall or
hosted securely in thecloud.

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Infographic: Where To Post Your Business Videos

  • 1. Video Content Management System “The Corporate YouTube” “My team just finished this amazing video – Now where do we put it?” CHOOSING BETWEEN A YOUTUBE CHANNEL & THE CORPORATE YOUTUBE : A GUIDE vs Your Branded YouTube Channel Panopto makes it easy to record, share, and search video–in a single solution that requires no specialized hardware and no training. Panopto’s video content management system automatically standardizes almost any video camera, then automatically uploads to a secure, searchable “Enterprise YouTube” video library and encodes every video to be easily viewed, shared, and searched. For more, visit www.panopto.com or call 855.PANOPTO today. REACH More than 1 billion users visit YouTube every month, taking in more than 6 billion hours of video. THE WORLD! Customers, prospects, leads, the general public, our employees, even our competition – anyone! SHAREABLE Ads, demos, investor relations – we’re showing the public what we do. LIMITED SEARCH Search by video metadata, tags, & that’s it. NAH. Sometimes aggregated viewer demographic info really is all you need. What Matters Most To You? PRIVACY Password protected and integrated with corporate authentication. Confidential ideas can be shared here with select internal and/or external eyes only. Which Audience Are You Trying To Reach? JUST MY COMPANY My employees, contractors, and ecosystem – and no one else unless we invite them. Is The Content Of Your Video Shareable Or Secret? SECRET Strategy sessions, corporate training, executive communications – these are our competitive differentiators! Will Your Audience Need To Find The Video By Search? INSIDE VIDEO SEARCH Search by video metadata, tags, slide content, transcriptions, & more. Need To Know EXACTLY Who is Watching Your Video? OF COURSE! Identify individual viewers by name – and whether they finished the video Is There A Good General Rule Of Thumb? VCMS FOR BUSINESS. YOUTUBE FOR PUBLICITY. For most businesses, your video content management system will be the right place to share most of your business video. Your VCMS has the right mix of security, searchability, & shareability, with improved analytics and easier access. HI! I’M: Your brand’s page on the world’s most popular video sharing site. HI! I’M: Your organization’s video library – deployed behind your corporate firewall or hosted securely in thecloud.