20 slide for a brief panorama on local based social and future scenarios - foursquare and gowalla compared 20 slide per una rapida visione sui local based social e i futuri scenari di business. Foursquare e gowalla

1. 05/11/2010
paolo.maioli@indeed.it
A NY m’han fatto Re!

2. GEOCHIAMO?
georeferenziazione
geolocalizzazione
Check-in
badge
geosocial
explore
fun
flussi
Marketing territoriale
Geomarketing?

3. IERI

4. LocalBasedSocial
Finalmente una nuova droga!!
OGGI

5. GPS+INTERNET+UGC
COME?

6. SHARE YOUR WHERE

7. PLAYERS

8. Foursquare is a location based social network that incorporates
gaming elements. Users share their location with friends by “checking
in” via a smartphone app or by text message. Points are awarded for checking in at
various venues. Users can connect their Foursquare accounts to their Twitter and
Facebook accounts, which can update when a check in is registered. By checking
in a certain number of times, or in different locations, users can collect virtual
badges. In addition, users who have checked in the most times at a certain venue
will be crowned “Mayor” until someone surpasses their number. Various venues
have embraced Foursquare, and offer special deals to users who are
“mayors”. Foursquare has applications for iPhone, Android, Blackberry, and
Windows Mobile
Foursquare was created by Dennis Crowley and Naveen Selvadurai.
Tot. Funding $21.4M
New York, USA
crunchbase.com

9. socialNETWORK
socialGAME
socialGUIDE

10. COME FUNZIONA?
REGISTRATI CERCA CHEK-IN
SCOPRI
ACCRESCI

11. Gowalla is a location-based service that helps people keep up
with their friends, share their favorite places, and discover the world
around them. Users can connect with friends on their iPhone, Android,
Blackberry or Palm smartphones—as well as on the web.
Based in Austin, Texas, Gowalla was launched in 2009 by Josh Williams and Scott
Raymond. The company is backed by investors including Greylock Partners, Alsop-
Louie Partners, Founders Fund, and other prominent angel investors.
crunchbase.com
Tot. Funding $10.4M
designed and developed deep in the heart of Texas

12. socialNETWORK
socialGAME
socialGUIDE

13. socialNETWORK
socialGAME
socialGUIDE
COMPARED
TRIPS+FOTO
GOALSOGGETTI
CATEGORY+TO DO
USER PREFERENCES
REVENUE BADGE+CAMPAIGNCUSTOM STAMP-CITY PAGES
DIFFUSIONN-EUROPE-S-USA
About 1 mill.users
USA-EUROPE
>4 mill. users

14. GEOLOCATION
BUSINESS OR FEATURE?

15. BUSINESS!!

16. SCENARIO FUTURO
UGC
API
Interfaccia di Programmazione di un'Applicazione
OPPORTUNITA’

17. Augmented Reality
SCENARIO FUTURO

18. SCENARIO FUTURO

19. I need some coffe!
SCENARIO FUTURO

20. DIAMO UN OCCHIO?
vimeo.com/10453518www.checkinmania.com/