1. Positioning

2. In a sentence
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Modern LMS with rich Enterprise and Social functionality

3. Market
• The LMS market is growing (~15% per year)
• The SME segment is particularly promising (~30% per year)
LMS 2009 – Facts, Practical Analysis, Trends and Providers Profiles (Bersin & Associates).

4. Opportunity
Current solutions do not cater for the needs of SMES
SMEs need a solution that is: cost effective, fast to implement, all-in-one, easy-
to-use, standards certified, multilingual, extensible, professionally supported
Cloud reshapes e-learning market

5. Product
• eFront: Tailor made to the needs of Medium Enterprises
• Comprehensive learning management capabilities
• Extended enterprise and social functionality
• User-friendly, simple-to-use, cost-efficient
• Web 2.0 technologies and concepts
• Mature
• Users, customers and partners all around the world
• Translated in 40 languages
• Awarded from Brandon-Hall Research and Elearning! magazine

6. Product line

7. Competition
• High-end (e.g. SumTotal) or open-source (e.g. Moodle)
Open-source High-end e-Front
Emphasis on user   
experience
Cost effective   
Rich enterprise   
functionality
Not overly   
complex

8. Strategy
• Use the open-source edition to:
– Build awareness
– Improve the product
– Shape the roadmap
• Build a network of partners around the globe
– Sell vertical solutions
– Sell added-value services
• Grow a US presence
– US based company
– Business development / Sales
• Move towards cloud-based solutions
– TalentLMS (www.talentlms.com)

9. Partners map

10. SWOT Analysis
Strengths Weaknesses
Especially suited for SMEs Small penetration & awareness
Market proven Inadequate Marketing & sales resources
Specialized editions for vertical markets
Growing network of resellers
Positive product buzz on the net
Growing community
Opportunities Threats
Increasing learning needs on Enterprises Competition
High growth rate of eLearning for SMEs Needs continuous product investment
Cloud reshapes traditional businesses Big sales cycles
Green economy suits eLearning

11. Learn more