2. Green’s
Baking
Packaging
Launched to market
in 2008

3. To maintain leadership in the competitive
Green’s environment of grocery, and inject
consumer relevance into the baking mix
Baking category, we partnered with Greens on
a journey to explore the wants and needs
Packaging of consumers, and provide them with the
communication framework and emotive
cues that tuned into their unspoken
Launched to market language, and altered the landscape
in 2008 to drive value, inspiration and relevance.

4. Scope

5. Scope

6. Scope

7. Scope

8. Scope

9. Scope

10. Scope

11. Scope

12. Our brand overhaul included a
packaging and identity facelift.

14. The new logo allowing the brand and its form is more feminine,
to become much more dominant taking styling cues from a mixing
and flexible in application. Its bowl, a symbol synonymous with
colour palette has been freshened the home baking experience.

16. By introducing occasion based invigorating the baking
segmentation to the range, we mixes category and
aid the consumer purchasing reinforcing the brand’s
experience by aligning with positioning as innovators
their needs and desires, within the market.

23. d
e vibrant an
ult is a mor
The res ge –
product ran
g brand and
nt formats,
engagin
s six differe
os
54 sku’s acr and essence
icate the br
n
that commu or y
ed the categ
-turn chang
and in er
ect consum
gram to refl
plano
behaviour.
purchasing