We are a creative agency that helps ministries and non-profits tell their story to inspire people to take action.
This presentation will give you the full picture.
www.parablecreative.com
2. Parawhat?
We are a creative agency that helps ministries and
non-profits tell their story to inspire people to take
action.
2
3. How?
By providing creative advertising strategies and
executions that will help create awareness, volunteers
and donations.
...and
by harnessing creative volunteers to help
underfunded organizations.
3
4. You mean like graphic design?
Well Sort of:
• Everything we interact with tells us some kind of story that affects us
and our decisions. From how we use our computers and mobile
devices, to our everyday environment, these touch points can be
strategically leveraged to tell a story.
• Over time, this story can achieve an emotional response and change
perception or achieve an action.
• You’ve probably heard it referred to as your brand.
4
5. We have some experience
Parable Creative was founded by Josh Webb, a seasoned agency Creative
Director. Josh has led mainstream online projects for companies like
Microsoft, UPS, Universal Studios Orlando, Royal Caribbean and more.
In 2007, Josh felt a stirring in his heart to use his experience in the agency
world and apply it to helping non-profits tell their stories in a meaningful way
that will move people to take action.
CLICK HERE FOR
Josh Webb's Personal Portfolio 5
6. We can help you tell your story
Our Professional Creative Services:
Discover Imagine Plan Create
Audience Research Creative Workshops Project Roadmap Logo Design
Brand Positioning Creative Concepts Project Management Web Design
Online Strategy Campaign Development Print Design
Fundraising Strategy Video Production
6
7. I get it! But we have no funding :(
We get that a lot.
• Your organization is a non-profit for a reason. You care more about
the people than the money. Some are well-funded and can afford the
advertising needed to help their cause succeed, while others make
due with what they have.
• We think this is a shame and want to see good causes get the quality
exposure they deserve.
• That is why we have created The Parable Society.
7
8. The Parable Society is a network of creative
professionals that volunteer their time doing what they
do best; creative strategies and executions.
8
9. How does it work?
Non-Profit Recipients
• A non-profit organization will go onto www.parablesociety.org and
apply to be a recipient of Parable Society services.
• Qualifying for services will depend on factors like what the cause is,
how much donation revenue is accumulated per year and what the
particular need is.
• If qualified, the project will be assigned a project lead and be posted
to the society network to build a project team.
• All Parable Society recipients are required to pay for 20% of the
estimated project value that will go towards administration costs and
expenses.
9
10. How does it work?
Volunteers
• Creative professionals will sign up on www.parablesociety.org.
• They will pledge a certain amount of time (like 40 hours a month) in
a certain discipline (like copywriter, designer, developer, project
manager etc.)
• Tax write-offs will be available to all volunteers, even whole agencies
that join as a group.
• When a project comes up, a parable society leader will contact the
volunteer for a discipline they need and see if they are available.
• This should result in a project team of creative professionals for your
project.
10
11. How can the Parable Society sustain?
It’s a loaded question
1.All of the proceeds from regular “paid for” projects given to Parable
Creative will go towards funding The Parable Society.
2.All Parable Society recipients are required to pay for 20% of the
estimated project value that will go towards administration costs and
expenses.
3.Donations and Angel Investors will play a large part in seeing the
Parable Society reach its full potential. While not a Non-Profit yet, we
will be applying for non-profit status soon.
4.The Grace of God.
11
12. Why?
Because we believe that Jesus Christ gave his life so
that we can live. Therefore, we must give of our lives
by showing his love and making the world a better
place to live in.
12