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Analytic Port Information System
1.12.2010
“   APIS is a set of methods and software
    components to support the analytical,
    monitoring, publishing, controlling
    work and business development.

                                       „
Components of APIS



                    Integrating data from disparate sources (PCS, statistics, road counts,
      Managing       railroad systems, AIS, …) using ETL engines
     Complexity     Classification Management System


                    A comprehensive set of performance indicators
      Balanced
                    Visualizations tailored to highlight the information content
      Scorecard
                    Easy definition and implementation of additional PPI‘s


                    Analysing trends and deviations by means of reach statistics functions
       In-Depth      and visual data analysis tools (SuperCROSS, SuperWEB)
       Analysis     Interfaces for use of industrial analytical tools (SPSS, SAS, R, … )


                  Integration of demand driven reports and visualization using
 Dissemination &   microdata (SuperVIEW) in existing web applications
   Publication    SDMX interface to comply with statistical reporting requirements



Page  3
Components of APIS



                    Integrating data from disparate sources (PCS, statistics, road counts,
      Managing       railroad systems, AIS, …) using ETL engines
     Complexity     Classification Management System


                    A comprehensive set of performance indicators
      Balanced
                    Visualizations tailored to highlight the information content
      Scorecard
                    Easy definition and implementation of additional PPI‘s


                    Analysing trends and deviations by means of reach statistics functions
       In-Depth      and visual data analysis tools (SuperCROSS, SuperWEB)
       Analysis     Interfaces for use of industrial analytical tools (SPSS, SAS, R, … )


                  Integration of demand driven reports and visualization using
 Dissemination &   microdata (SuperVIEW) in existing web applications
   Publication    SDMX interface to comply with statistical reporting requirements



Page  4
Data sources for APIS




                        Port terminal data

Page  5
Data sources for APIS

                        Rail shunting data




Page  6
Data sources for APIS




                        Road-based surveys
                        and official stats




Page  7
Data sources for APIS




           Air cargo traffic




Page  8
APIS - managing complexity


                                                             Rail shunting data

           Air cargo traffic



                                   Integrated
                                   multi-modal information



                                                      Road-based surveys
                                                      and official stats


              Port terminal data


Page  9
Different sources – different data – same business



                 Terminal operators   Rail operators/carriers   Road transport comp.   Customs/officials   Gov‘t/official statistics



By location of
origin,
destination
or transit




 By cargo or
 products
 traded




 By means of
 transport or
 transport
 equipment




   Page  10
E.g., code list mapping




Page  11
Elements of a systematic approach

            Actor-specific       Correspondence         Standardized & integrated
              code lists     tables & transformations          dimensions




Page  12
Components of APIS



                    Integrating data from disparate sources (PCS, statistics, road counts,
      Managing       railroad systems, AIS, …) using ETL engines
     Complexity     Classification Management System


                    A comprehensive set of performance indicators
      Balanced
                    Visualizations tailored to highlight the information content
      Scorecard
                    Easy definition and implementation of additional PPI‘s


                    Analysing trends and deviations by means of reach statistics functions
       In-Depth      and visual data analysis tools (SuperCROSS, SuperWEB)
       Analysis     Interfaces for use of industrial analytical tools (SPSS, SAS, R, … )


                  Integration of demand driven reports and visualization using
 Dissemination &   microdata (SuperVIEW) in existing web applications
   Publication    SDMX interface to comply with statistical reporting requirements



Page  13
Support services for strategy development
   Management process


                            Define
                                          Prioritze   Operationalize
                        strategic goals




Page  14
Support services for strategy development
   Management process


                            Define
                                            Prioritze    Operationalize
                        strategic goals




                           Define             Rate          Develop
                        requirements      requirements     indicators
       Process model




Page  15
Support services for strategy development
   Management process


                                  Define
                                                   Prioritze    Operationalize
                              strategic goals




   Port performance indicator framework



                                 Define             Rate           Develop
                              requirements      requirements      indicators
       Process model




                                Requirements    Requirements
                                                                PPI catalog
        Framework artifacts     catalog         rating matrix



Page  16
Classify industry requirements
       Requirements
       catalog
                      … according to their position in the port environment




 Macro




Page  17
Prioritize strategic requirements
                        Requirements
                        rating matrix
                                         … data availability vs. urgence of topics
high




                                         Customers                                                Environmental
                                        satisfaction                                                 impact

                                                                   Throughput

                           Competitiveness
Effort to obtain data




                                               Modal split

                                                                                  Stakeholders
                                                                                   satisfaction
                                                              External
                                        Reliability          trade ratio

                        Productivity
                                                         Utilisation



                                                       Occupation          Cost split
 low




                        high                           Management priority                                        low

Page  18
Select suitable indicators

       PPI catalog        … based on best industry practice and research


 Perspective     Requirement    Indicator         Computation                       Unit type   Unit    Direction
 Processes       Productivity   Dwell time        Total no. of cargo tons x days    time        hours   Minimize
                                                  in port divided by Total
                                                  tonnage of cargo handled

 Asset           Throughput     Berth             Total tonnage of cargo            number      tons    Maximize
                                                  handled at berths divided by
                                throughput        Total no. of berths

 Finance         Income         Income per        Total income (expenditure)        number      €       Maximize
                                                  divided by Total GRT (or NRT)
                                GRT of shipping   of shipping

 Processes       Efficiency     Average           Total tonnage of cargo            number      tons    Maximize
                                                  handled divided by (hour)
                                tonnage per       Total no. of vessel days
                                vessel day        (hours)

 Processes       Efficiency     Average ship      Total hours vessel stay in port   time        hours   Minimize
                                                  divided by Total no. of vessels
                                turn-round
                                time




Page  19
Components of APIS



                    Integrating data from disparate sources (PCS, statistics, road counts,
      Managing       railroad systems, AIS, …) using ETL engines
     Complexity     Classification Management System


                    A comprehensive set of performance indicators
      Balanced
                    Visualizations tailored to highlight the information content
      Scorecard
                    Easy definition and implementation of additional PPI‘s


                    Analysing trends and deviations by means of reach statistics functions
       In-Depth      and visual data analysis tools (SuperCROSS, SuperWEB)
       Analysis     Interfaces for use of industrial analytical tools (SPSS, SAS, R, … )


                  Integration of demand driven reports and visualization using
 Dissemination &   microdata (SuperVIEW) in existing web applications
   Publication    SDMX interface to comply with statistical reporting requirements



Page  20
PPI Analysis

… compare business areas internally and against competitors




             Annual growth for cargo
             types (%)



             Market share of cargo
             types (%)




             Growth-share matrix




 Page  21
PPI Analysis

… control monthly/weekly/daily target achievement
                    Terminal turnover by    Bullet graph array
                    cargo types




 Page  22
PPI Analysis

… show breakdown of turnaround time to identify areas of improvement

                    Turnaround time and
                    terminal operations     Waterfall diagram
                    performance




Page  23
Using AIS data to measure dwell times in port areas




Page  24
Integrated
                        multi-modal information

Web analysis of transport &                       Live monitoring
trade flows                                       web interface




Self-service analysis                             In-depth desktop
in your web browser                               analysis




Page  25
In-depth desktop analysis tool: SuperCROSS




Page  26
Web analysis of transport & trade flows




                                          GTDS for Transport
                                          based on SuperVIEW technology


Page  27
Components of APIS



                    Integrating data from disparate sources (PCS, statistics, road counts,
      Managing       railroad systems, AIS, …) using ETL engines
     Complexity     Classification Management System


                    A comprehensive set of performance indicators
      Balanced
                    Visualizations tailored to highlight the information content
      Scorecard
                    Easy definition and implementation of additional PPI‘s


                    Analysing trends and deviations by means of reach statistics functions
       In-Depth      and visual data analysis tools (SuperCROSS, SuperWEB)
       Analysis     Interfaces for use of industrial analytical tools (SPSS, SAS, R, … )


                  Integration of demand driven reports and visualization using
 Dissemination &   microdata (SuperVIEW) in existing web applications
   Publication    SDMX interface to comply with statistical reporting requirements



Page  28
Live monitoring web interface




Page  29
Beneficiaries & benefits


               Port Authorities gain insight into the rapidly changing landscape
                of transport chains, support decision making processes and
                management at the operational, tactical and strategic level
               Provide potential clients, stakeholders and the interested public
                with accurate and timely information about the ports economic
                development


               Consolidated and aggregated statistics will serve as a benchmark
                for terminal operators.
               Analyzing in more depth their own data they will be able to
                develop operational programs to improve performance levels.



               Customs will be able to monitor and analyze the development of
                traffic and cargo movements, supplementing their own data to
                detect potential safety and security exposures.




Page  30
APIS Hallmarks

Differentiators to other offerings …


  1         Seamless integration with existing port communication systems and other data sources, without
            impacting on the performance of the operational systems.

            A comprehensive and consolidated view of all essential aspects of a ports business ready for
  2         analysis and reporting in the form of different layers of a datawarehouse.

            Enabling different user groups within the port community to develop their own analyses from
  3         simple tables to advanced analytics and reports without the support of IT staff.

            Comprehensive set of predefined and extensible port performance indicators that allow the
  4         management of the port to plan, manage and control the execution of development strategies.

            Built in and customizable access control features ensuring the confidentiality and sensitivity of
  5         the underlying microdata.

            Integrated mechanisms (SuperVIEW) to support the publication and dissemination of statistics to
  6         meet the expectations of stakeholders as well as to comply with national and international
            reporting requirements (SDMX).



Page  31
PARADIGMA Management Consultants

Reasons for engaging our experts …
             A unique blend of experiences and skills relevant to ports
  10 years of transportation and supply chain industry experience, with an emphasis on
   transnational and multimodal transport chains.
  Deployment of Business Intelligence in the Transport, Retail and Public Sector

                  Experience gained in international assignments
  15 years of experience in working in an international setting with partners and networks
   proves the viability of combining the agility of a small company with a global scope.
  Software development to enhance statistical production and decision support processes
            Knowledge about the use of process and document standards
  Participation in standardization organizations and contributing to the development of
   interoperable process and document standards ensures the adoption of standards useful
   and necessary in todays business environment.

                  Supported by a network of technology partners
  Global Partnership with Spacetime Research, the major technology provider of APIS,
   reduces otherwise existing supply side risks.
Page  32
APIS Deployment phases

Customization & training of customer personel

                                                                              Provide role
  Map local data sources               Adapt and calibrate                    adequate training
  (PCS) to the                         port performance                       for management,
  consolidated APIS data               indicators to local                    analysts and system
  model                                levels                                 administrators


        Data                 Report         Calibrate
    consolidation          alignment          PPI‘s
                                                             IT integration        Training


                    Align APIS reporting                Purchase licences for
                    to the requirements                 productive usage
                    of the port.                        Interconnect APIS
                    Integrate in existing               with existing software
                    INTRA – INTERNET                    applications
                    platforms.


Page  33
Architecture

Analytical Port Information System

   Control &                         Econometric and         Domain Specific
   Scheduling                        Simulation              multidimensional
   Application                       Modeling (SPSS, R)      Statistical Datamarts
                                                             (SUPERSTAR)

            PCS, AIS, …                                                              Dashboard
                                                                                     (SuperVIEW)
            EUROSTAT
                                                                                     Statistical
             Railroad,                                                               Analysis &
             Road Counts   Staging                                                   Tabulation
                                       Consolidated
                           Area                                                      (SuperCROSS)
                                       Analytical Database
                                                                                     Self Service
   Transformation &                                                                  Reports
   Integration                                                                       (SuperWeb)
   (PENTAHO, TALEND)


   Dimensions &                                              Geographical
   Classification              Geographical                  Trade & Transport
   Management                  Reference Data                Visualization
                                                             (ESRI, GOOGLE)



Page  34
Contact
Analytical Port Information System




Thank you !




Michael G. Bodenstein
michael.bodenstein@paradigma.net
+43 664 340 27 83

PARADIGMA Management Cnsulting
Mariahilferstrasse 47
A1060 Wien / Vienna
Austria
www.paradigma.net




 Page  35

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APIS - Analytical Port Information System

  • 1. Analytic Port Information System 1.12.2010
  • 2. APIS is a set of methods and software components to support the analytical, monitoring, publishing, controlling work and business development. „
  • 3. Components of APIS  Integrating data from disparate sources (PCS, statistics, road counts, Managing railroad systems, AIS, …) using ETL engines Complexity  Classification Management System  A comprehensive set of performance indicators Balanced  Visualizations tailored to highlight the information content Scorecard  Easy definition and implementation of additional PPI‘s  Analysing trends and deviations by means of reach statistics functions In-Depth and visual data analysis tools (SuperCROSS, SuperWEB) Analysis  Interfaces for use of industrial analytical tools (SPSS, SAS, R, … )  Integration of demand driven reports and visualization using Dissemination & microdata (SuperVIEW) in existing web applications Publication  SDMX interface to comply with statistical reporting requirements Page  3
  • 4. Components of APIS  Integrating data from disparate sources (PCS, statistics, road counts, Managing railroad systems, AIS, …) using ETL engines Complexity  Classification Management System  A comprehensive set of performance indicators Balanced  Visualizations tailored to highlight the information content Scorecard  Easy definition and implementation of additional PPI‘s  Analysing trends and deviations by means of reach statistics functions In-Depth and visual data analysis tools (SuperCROSS, SuperWEB) Analysis  Interfaces for use of industrial analytical tools (SPSS, SAS, R, … )  Integration of demand driven reports and visualization using Dissemination & microdata (SuperVIEW) in existing web applications Publication  SDMX interface to comply with statistical reporting requirements Page  4
  • 5. Data sources for APIS Port terminal data Page  5
  • 6. Data sources for APIS Rail shunting data Page  6
  • 7. Data sources for APIS Road-based surveys and official stats Page  7
  • 8. Data sources for APIS Air cargo traffic Page  8
  • 9. APIS - managing complexity Rail shunting data Air cargo traffic Integrated multi-modal information Road-based surveys and official stats Port terminal data Page  9
  • 10. Different sources – different data – same business Terminal operators Rail operators/carriers Road transport comp. Customs/officials Gov‘t/official statistics By location of origin, destination or transit By cargo or products traded By means of transport or transport equipment Page  10
  • 11. E.g., code list mapping Page  11
  • 12. Elements of a systematic approach Actor-specific Correspondence Standardized & integrated code lists tables & transformations dimensions Page  12
  • 13. Components of APIS  Integrating data from disparate sources (PCS, statistics, road counts, Managing railroad systems, AIS, …) using ETL engines Complexity  Classification Management System  A comprehensive set of performance indicators Balanced  Visualizations tailored to highlight the information content Scorecard  Easy definition and implementation of additional PPI‘s  Analysing trends and deviations by means of reach statistics functions In-Depth and visual data analysis tools (SuperCROSS, SuperWEB) Analysis  Interfaces for use of industrial analytical tools (SPSS, SAS, R, … )  Integration of demand driven reports and visualization using Dissemination & microdata (SuperVIEW) in existing web applications Publication  SDMX interface to comply with statistical reporting requirements Page  13
  • 14. Support services for strategy development Management process Define Prioritze Operationalize strategic goals Page  14
  • 15. Support services for strategy development Management process Define Prioritze Operationalize strategic goals Define Rate Develop requirements requirements indicators Process model Page  15
  • 16. Support services for strategy development Management process Define Prioritze Operationalize strategic goals Port performance indicator framework Define Rate Develop requirements requirements indicators Process model Requirements Requirements PPI catalog Framework artifacts catalog rating matrix Page  16
  • 17. Classify industry requirements Requirements catalog … according to their position in the port environment Macro Page  17
  • 18. Prioritize strategic requirements Requirements rating matrix … data availability vs. urgence of topics high Customers Environmental satisfaction impact Throughput Competitiveness Effort to obtain data Modal split Stakeholders satisfaction External Reliability trade ratio Productivity Utilisation Occupation Cost split low high Management priority low Page  18
  • 19. Select suitable indicators PPI catalog … based on best industry practice and research Perspective Requirement Indicator Computation Unit type Unit Direction Processes Productivity Dwell time Total no. of cargo tons x days time hours Minimize in port divided by Total tonnage of cargo handled Asset Throughput Berth Total tonnage of cargo number tons Maximize handled at berths divided by throughput Total no. of berths Finance Income Income per Total income (expenditure) number € Maximize divided by Total GRT (or NRT) GRT of shipping of shipping Processes Efficiency Average Total tonnage of cargo number tons Maximize handled divided by (hour) tonnage per Total no. of vessel days vessel day (hours) Processes Efficiency Average ship Total hours vessel stay in port time hours Minimize divided by Total no. of vessels turn-round time Page  19
  • 20. Components of APIS  Integrating data from disparate sources (PCS, statistics, road counts, Managing railroad systems, AIS, …) using ETL engines Complexity  Classification Management System  A comprehensive set of performance indicators Balanced  Visualizations tailored to highlight the information content Scorecard  Easy definition and implementation of additional PPI‘s  Analysing trends and deviations by means of reach statistics functions In-Depth and visual data analysis tools (SuperCROSS, SuperWEB) Analysis  Interfaces for use of industrial analytical tools (SPSS, SAS, R, … )  Integration of demand driven reports and visualization using Dissemination & microdata (SuperVIEW) in existing web applications Publication  SDMX interface to comply with statistical reporting requirements Page  20
  • 21. PPI Analysis … compare business areas internally and against competitors Annual growth for cargo types (%) Market share of cargo types (%) Growth-share matrix Page  21
  • 22. PPI Analysis … control monthly/weekly/daily target achievement Terminal turnover by Bullet graph array cargo types Page  22
  • 23. PPI Analysis … show breakdown of turnaround time to identify areas of improvement Turnaround time and terminal operations Waterfall diagram performance Page  23
  • 24. Using AIS data to measure dwell times in port areas Page  24
  • 25. Integrated multi-modal information Web analysis of transport & Live monitoring trade flows web interface Self-service analysis In-depth desktop in your web browser analysis Page  25
  • 26. In-depth desktop analysis tool: SuperCROSS Page  26
  • 27. Web analysis of transport & trade flows GTDS for Transport based on SuperVIEW technology Page  27
  • 28. Components of APIS  Integrating data from disparate sources (PCS, statistics, road counts, Managing railroad systems, AIS, …) using ETL engines Complexity  Classification Management System  A comprehensive set of performance indicators Balanced  Visualizations tailored to highlight the information content Scorecard  Easy definition and implementation of additional PPI‘s  Analysing trends and deviations by means of reach statistics functions In-Depth and visual data analysis tools (SuperCROSS, SuperWEB) Analysis  Interfaces for use of industrial analytical tools (SPSS, SAS, R, … )  Integration of demand driven reports and visualization using Dissemination & microdata (SuperVIEW) in existing web applications Publication  SDMX interface to comply with statistical reporting requirements Page  28
  • 29. Live monitoring web interface Page  29
  • 30. Beneficiaries & benefits  Port Authorities gain insight into the rapidly changing landscape of transport chains, support decision making processes and management at the operational, tactical and strategic level  Provide potential clients, stakeholders and the interested public with accurate and timely information about the ports economic development  Consolidated and aggregated statistics will serve as a benchmark for terminal operators.  Analyzing in more depth their own data they will be able to develop operational programs to improve performance levels.  Customs will be able to monitor and analyze the development of traffic and cargo movements, supplementing their own data to detect potential safety and security exposures. Page  30
  • 31. APIS Hallmarks Differentiators to other offerings … 1 Seamless integration with existing port communication systems and other data sources, without impacting on the performance of the operational systems. A comprehensive and consolidated view of all essential aspects of a ports business ready for 2 analysis and reporting in the form of different layers of a datawarehouse. Enabling different user groups within the port community to develop their own analyses from 3 simple tables to advanced analytics and reports without the support of IT staff. Comprehensive set of predefined and extensible port performance indicators that allow the 4 management of the port to plan, manage and control the execution of development strategies. Built in and customizable access control features ensuring the confidentiality and sensitivity of 5 the underlying microdata. Integrated mechanisms (SuperVIEW) to support the publication and dissemination of statistics to 6 meet the expectations of stakeholders as well as to comply with national and international reporting requirements (SDMX). Page  31
  • 32. PARADIGMA Management Consultants Reasons for engaging our experts … A unique blend of experiences and skills relevant to ports  10 years of transportation and supply chain industry experience, with an emphasis on transnational and multimodal transport chains.  Deployment of Business Intelligence in the Transport, Retail and Public Sector Experience gained in international assignments  15 years of experience in working in an international setting with partners and networks proves the viability of combining the agility of a small company with a global scope.  Software development to enhance statistical production and decision support processes Knowledge about the use of process and document standards  Participation in standardization organizations and contributing to the development of interoperable process and document standards ensures the adoption of standards useful and necessary in todays business environment. Supported by a network of technology partners  Global Partnership with Spacetime Research, the major technology provider of APIS, reduces otherwise existing supply side risks. Page  32
  • 33. APIS Deployment phases Customization & training of customer personel Provide role Map local data sources Adapt and calibrate adequate training (PCS) to the port performance for management, consolidated APIS data indicators to local analysts and system model levels administrators Data Report Calibrate consolidation alignment PPI‘s IT integration Training Align APIS reporting Purchase licences for to the requirements productive usage of the port. Interconnect APIS Integrate in existing with existing software INTRA – INTERNET applications platforms. Page  33
  • 34. Architecture Analytical Port Information System Control & Econometric and Domain Specific Scheduling Simulation multidimensional Application Modeling (SPSS, R) Statistical Datamarts (SUPERSTAR) PCS, AIS, … Dashboard (SuperVIEW) EUROSTAT Statistical Railroad, Analysis & Road Counts Staging Tabulation Consolidated Area (SuperCROSS) Analytical Database Self Service Transformation & Reports Integration (SuperWeb) (PENTAHO, TALEND) Dimensions & Geographical Classification Geographical Trade & Transport Management Reference Data Visualization (ESRI, GOOGLE) Page  34
  • 35. Contact Analytical Port Information System Thank you ! Michael G. Bodenstein michael.bodenstein@paradigma.net +43 664 340 27 83 PARADIGMA Management Cnsulting Mariahilferstrasse 47 A1060 Wien / Vienna Austria www.paradigma.net Page  35