Guerrila marketing with digital media
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Guerrila marketing with digital media
- 1. GUERRILLA MARKETING WITH DIGITAL MEDIA Wednesday, December 4, 13
- 2. THE MARKETING LANDSCAPE HAS ALREADY CHANGED • Money • There Wednesday, December 4, 13 no longer grows on trees is no "Field of Dreams"
- 3. THE ESSENCE OF GUERRILLA MARKETING IS TO ADAPT TO CHANGING TIMES Wednesday, December 4, 13
- 4. PRODUCT MAY BE THE SAME, BUT THE TACTICS AND TOOLS MUST CHANGE Wednesday, December 4, 13
- 5. TO SUCCEED YOU WILL HAVE TO ENGAGE YOUR CUSTOMERS WHERE THEY ARE • Most customers search for businesses online •A business will be judged by its web presence Wednesday, December 4, 13
- 6. NO ONE TACTIC WILL WORK Wednesday, December 4, 13
- 7. RELATIONSHIPS ARE THE KEY TO LONG TERM PROFITS Wednesday, December 4, 13
- 8. 7 STEPS TO A GUERRILLA MARKETING PLAN Wednesday, December 4, 13
- 9. #1 WHAT IS THE PURPOSE OF YOUR MARKETING? • Sensible • Measurable • Achievable • Realistic • Time Wednesday, December 4, 13 based
- 10. #2 WHAT IS YOUR COMPETITIVE ADVANTAGE? Solution to a problem Wednesday, December 4, 13
- 11. #3 WHAT IS YOUR TARGET AUDIENCE? Wednesday, December 4, 13
- 12. #4 WHAT TACTICS WILL YOU USE? • Blogging • LinkedIn • Twitter • Facebook • YouTube • Pinterest Wednesday, December 4, 13
- 13. #5 WHAT IS YOUR NICHE IN THE MARKET? What do you stand for? Wednesday, December 4, 13
- 14. #6 WHAT IS YOUR IDENTITY It's your company personality. It's why people love you. Wednesday, December 4, 13
- 15. #7 WHAT IS YOUR MARKETING BUDGET % of projected gross revenue in $ and time Wednesday, December 4, 13
- 16. BLOGGING • Professional • Skilled Professions • Businesses Wednesday, December 4, 13 Services with Unique Stories
- 17. LINKEDIN • Creative Services • Businesses That Rely on Customer Testimonials • Staffing Agencies • B2B Wednesday, December 4, 13
- 18. TWITTER • Restaurants • Entertainment • Personal • Unique Wednesday, December 4, 13 Services Retail
- 19. FACEBOOK • Every Business Can Benefit • Has Advertising • Is Highly Targetable • Shouldn't Wednesday, December 4, 13 & Social Options Be Used in Place of Website
- 20. YOUTUBE • #2 Search Engine Behind Google • Every Minute 72 Hrs of Video Uploaded • Owned By Google • Optimized Videos Aid Wednesday, December 4, 13 SEO
- 21. VIDEO CONTINUES TO GROW AS PREFERRED CONTENT • Over 80% of online customers prefer video content Wednesday, December 4, 13
- 22. PINTEREST • Great For Retail • Reaches A Targeted • Works Well With • Creates Wednesday, December 4, 13 Demographic Other Social Media Legacy Content
- 23. KEYS TO CREATING GREAT ONLINE CONTENT • Findable • Functional • Shareable Wednesday, December 4, 13
- 24. WHY IS RANKING IMPORTANT? • Less than 5% of web searches make it past page one listings! Wednesday, December 4, 13
- 25. HOW DO WE MEASURE SUCCESS Wednesday, December 4, 13
- 26. Wednesday, December 4, 13
- 27. ROI RETURN ON INFLUENCE (Facebook Likes + Twitter Followers) x (Sentiment + Engagement) = ROI Wednesday, December 4, 13
- 28. REVPAF REVENUE PER AVAILABLE FAN AND FOLLOWER Income Generated by Campaign divided by (Facebook Likes + Twitter Followers)= RevPAF As ROI goes up RevPAF goes up. Wednesday, December 4, 13