Take a peek behind the Pardot curtain with Adam Blitzer, Co-founder and COO of Pardot, as he shows you how the Pardot marketing team manages their internal campaigns using the Pardot platform. This session, back by popular demand, will include information on new techniques and changes from last year to now.
5. Survey
• Pick
a
topic
each
quarter
• Keep
it
short
–
no
more
than
10
ques6ons
• Offer
a
small
incen6ve
(but
obey
the
law!)
• Easy
to
promote
–
thanks
social
media!
• The
results
might
surprise
you
–
that’s
ok!
• 2
weeks
for
responses
22. Arm your sales team
• Take
all
of
the
content
you
made
using
what
we
just
talked
about
and
give
it
to
sales
reps
• Add
to
signatures
• Have
reps
send
it
out
via
email
plugins
• Set
up
“sales
drips”
24. Set up drips with the fake forward
• Lets
you
send
HTML
emails
without
seeming
marke6ng-‐y
• Personalized
from
the
rep
• It
fools
me…
and
I
founded
a
marke6ng
automa6on
company
damn
it