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14. METRICS
“BRANDING” HITs Klout Score Likes
METRICS
Page ViewsUniques
“LEAD GEN” LEADS STAGES
Quality of Traffic
Traffic
DOWNLOADS
VELOCITY OF LEADS MQL
“DEMAND GEN” CLOSE RATIO SQL
STAGES
15.
16. •
•
PPC
Create Topic
Create Cover Page
• Write 2 Pages
• Advertise as “Pre-Release”
• Drive to Form for conversion
• Measure conversions against
your goal
• Evaluate next steps
17. 1
DRIP
Create 3 emails at a time.
That gives you plenty of
time to see how well they
performed, and then
2
create 3 more.
3