2. Chosen video to analyse I have chosen to analyse the music video for ‘Bad Romance’ by Lady Gaga, which was the lead release from her EP and second major release, The Fame Monster (2009). In an interview with Rolling Stone, Gaga confirmed that Francis Lawrence had directed the music video for ‘Bad Romance’ quoting… "I knew [Lawrence's] ability as a director is so much higher than what I could [do]."
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4. Concept type: she is being kidnapped by supermodels, drugged and sold to a Russian mafia for a million roubles. This video is a comparison to the music industry and its shady, dark side.
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6. Camera work The tracking shot of her surrounded by hanging diamonds and a circle of men show her as an object to the music industry as the men are deciding whether to sign her.
7. Camera work The shot with the computers with bidding figures represent the music industry because she is performing for the men and they are bidding to sign her.
8. Camera work Extreme close-up of Lady Gaga with minimal makeup on and crying to show her innocence.
9. Camera work Full body shot of Lady Gaga with a silver plant around her represents her wanting to be the centre of the universe/attention.
10. Camera work Towards the end where the man who signed her is burnt on the bed shows Lady Gaga in control of her career and she later stated in a interview that the video is about a ‘tough female spirit’.
11. Editing Editing used on her eyes to emphasise the innocence and the phrase ‘wide-eyed’.
12. Editing The lyrics… “I want your love, and all your lovers revenge” This is her saying she wants to be part of the music industry, flaws and all and she wants the jealousy of other artists as well.
13. Mise en scene Lady Gaga wearing white clothes in the beginning show her innocence before she is involved in the music industry…
14. Mise en scene They are later replaced by blood red clothing to emphasise the dark side of the music industry and to show that Lady Gaga is no longer innocent.
15. Mise en scene All costumes were designed by the late Alexander McQueen.
16. Mise en scene Darker, harsher make-up in the shots with the red costumes show a darker side to Lady Gaga and emphasise on music industry evils.
17. Mise en scene Minimal make-up shots show innocence in Lady Gaga as an artist.
19. Audience This music video makes reference to other artists aiming to be signed and the music industry. It appeals to Lady Gaga fans, creative people, eccentric musicians, primarily a young adult audience as children will not understand hidden messages and it could be too sexualised for them. Also, adults will find it too bizarre.