New Media Conventions Speaker Intro Slides

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Keith Parnell

Empresariales Economía y finanzas

@NewMediaConv NewMediaConventions.com #NMC09

@NewMediaConv NewMediaConventions.com #NMC09
Naoma Doriguzzi
@naomadoriguzzi
Virginia Mortgage Information
New American Mortgage

@NewMediaConv NewMediaConventions.com #NMC09
Keith Parnell, MSE
@parnellk63
JASE Group Marketing & Advertising
NeedLocalHelp.com

@NewMediaConv NewMediaConventions.com #NMC09
Michelle Rogerson, APR
@chelbycat
Reina Communications

@NewMediaConv NewMediaConventions.com #NMC09
Julie Maloney
@momspective
Momspective.com

@NewMediaConv NewMediaConventions.com #NMC09
Kurt Noer
@trycm
Customer Magnetism

@NewMediaConv NewMediaConventions.com #NMC09
Renee A Hamilton
@reneeahamilton
Operation Smile

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What's better than hearing from one content marketing superstar? Hearing from three of them – all in a single, information-packed panel discussion, featuring: • Joe Pulizzi, Founder of the Content Marketing Institute • Ann Handley, Author of Content Rules • Ardath Albee, CEO of Marketing Interactions, Inc. In this session, this all-star team will cover: • Planning Your Content Strategy • Deploying Your Content in the Right Formats • Amplifying Your Content Across All Channels This is a rare opportunity to hear from three of the industry's most respected leaders as they tackle questions every B2B marketer should be focused on answering.

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Topic: Creative Social Media Marketing Strategies Date: June 7, 2010 Event: 2010 U.S. Army Museum Training Conference Location: City Center Marriott Conference Center, Newport News, VA Sponsors: PNC Mortgage, JASE Digital Media, Poco Productions Building and maintaining your organization’s brand and reputation is a crucial aspect of the success you achieve online. Social Media Marketing has proven to be an efficient basket of strategies to help with accurate and solid brand management. Of the many social media marketing strategies we will cover are: 1. Know your audience: * Demographics. * Socialgraphics. 2. Know where your audience lives on the Internet: * Blogs. * LinkedIn. * Facebook. * Twitter. * YouTube. 3. Have a social media marketing strategy for each socialgraphic human group - to - social media community. 4. Understand inbound marketing. 5. Understand search engine optimization. 6. Understand the art of lead generation and follow-on conversion. 7. Understand reputation management. 8. Build a brand strategy and an executional online plan. 9. Build a strategy around ‘blogging for business’. 10. Build a strategy around photo, audio (podcasts), and video (videocasts) marketing. 11. Build a strategy to push the correct type of content from your blog to the proper social media community. 12. Narrow down your strategies to concentrate on the social media communities that will reap the best return on your investment.

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