The Role of Public Relations in Social Media delivered by Michelle Rogerson to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
6. Social media strategy
Create goals: awareness, change attitudes/behavior
Identify social media that make sense
Consistent, simple messaging
Stick to the fundamentals
React and interact
Measure results
7. Maintaining a blog
Benefits
Keeps your audience regularly engaged
Opt-in only, consumers pull information
SEO
Conversation
Leave comments open for dialog
8. Blogger relations
Proactive
Form relationships
Give press credentials and send information
Offer blogger-friendly content