Information Kit for the APP Academy: Marketing in San Francisco, CA on March 21, 2013. For more details about this program, go to http://p.force.com/academylive
2. APP Academy: Marketing
Welcome, we look forward to seeing you there!
When: March 21, 2013 at 8:30am (Breakfast)
Where: 1 Market @ Embarcadero
San Francisco, CA 94105
Executive Briefing Center, 11th Floor, Landmark
Kona Conference Room
note: the venue has changed to this new room
Costs: Program is free, meals provided; you
are responsible for travel & lodging
Contact: John Richter
ISV Success (Enablement)
jrichter@salesforce.com
415-572-0592 (mobile)
3. APP Academy: Marketing
IMPORTANT:
If you cannot attend the session for any reason please
email John Richter ASAP. We have a waiting list and
would like to accommodate as many partners as possible.
Thank you for your consideration.
Contact: John Richter, jrichter@salesforce.com
4. Session Goals
• Understand marketing resources and tools
• Optimize your message and create killer content
• Create brand excellence for large-scale impact
• Get the secrets to unlock the power of the AppExchange
• Identify your top demand gen strategies & align with sales
• Lead inspired campaigns and run PR like a pro
• Modernize online marketing and take your events to the next level
• Inspire & motivate your marketing team!
In this session you will understand the key strategies & action items in the marketing process -
learn how to build your brand, generate demand, delight your customers. Become an advocate for
best practices within your own company.
5. APP Academy: Marketing - Schedule
Morning: Build Your Brand Afternoon: Build Your Demand
Breakfast (8:30am) Funnel of the Future
Overview & Intro (9:00am) Marketing Strategy: Create a 360° View
High Impact Messaging PR: Pump up the Volume
Break Break
Big Brand Excellence Social Media: Expand Your Brand
AppExchange: Insider’s Guide Online Marketing: Amplify Your Reach
Lunch Events: Maximize Your ROI
Workshop: You’re the CMO
Summary & Survey
Wrap Up (5:15pm)
7. Executive Briefing Center, Landmark (11th Floor)
Kona Conference Room
:: When you arrive at Landmark (access from the 1 Market entrance),
tell Security you are here for a salesforce.com training on the 11th Floor.
Be prepared to show your ID.
:: Check-in with reception on the 3rd Floor to receive your ID badge
:: You will be either escorted or sent up directly to the EBC, 11th Floor, Kona Room
:: If you need directions or assistance dial John Richter’s mobile – (415) 572-0592
8. APP Academy (Online) – Partner Portal
Free training for ISV partners
Contains best practices by Roles
Videos, Checklists, FAQ’s
Build your own Custom Training
http://p.force.com/appacademy
9. APP Academy: Marketing – Best Practices
Office Hours
Marketing Best Practices
Event Management
AppExchange
Social Media
Recorded Training
Marketing FAQ
http://p.force.com/marketing
10. Read ‘Behind the Cloud’ by Marc Benioff
Startup Inspiration
Industry Expertise
Sales Strategy
Marketing Best Practices
Technical Wisdom
Event Planning
Product Launch
Financing
Corporate Philanthropy
This is an excellent resource on how to build a successful cloud computing business. We recommend you
purchase this book for yourself and your team members. We will refer to this book during the session
(purchase is not required).
www.salesforce.com/behindthecloud
11. Read ‘Complete B2B Online Marketing’
by Maura Ginty & Lauren Vaccarello with William Leake
Understanding B2B Online Marketing
Building a B2B Brand Online
Search Engine Optimization
Using Paid Online Media
Optimizing with Metrics
Conversion Rate Optimization & Usability
Managing Your Leads
Integrating Marketing with CRM
Lauren Vaccarello is a contributor to the APP Academy. Lauren is the Senior Director of Online Marketing at
Salesforce.com where she focuses on developing cross-channel strategies that bridge the gap between
awareness and demand-generation.
Find the book at
12. Follow us on Twitter @partnerforce
• Announcements
• Webinar Replays
• Release Updates
• Dreamforce Alerts
• Program Changes
• Partner News
• New Resources
http://www.twitter.com/partnerforce
13. Pre-Session Checklist
Bring Your Own Laptop or Tablet (wifi available)
Review the APP Academy (Online) before attending
*Tip: Share these links with other team members
http://p.force.com/appacademy
http://p.force.com/marketing
Read Behind the Cloud and Complete B2B Online Marketing
Follow us on Twitter @partnerforce
Be prepared to discuss:
(1) your company marketing strategy
(2) your plan for next steps
(3) the roles you have in place to support those plans
(4) the metrics you are using to guide and manage your business
14. Frequently Asked Questions
How much does the program cost?
This program (valued at $2000 USD) is free to members
of our AppExchange Partner Program. Meals are provided.
You are responsible for transportation & lodging.
Can I bring a colleague who was not pre-registered?
Yes, but please notify us in advance of anyone who would like to attend. Only pre-registered partners will have
access.
Are purchasing the recommended resources required for the session?
No. It is not our intention to sell books, but many of our partners have found these resources to be helpful, which
is why we recommend them.
Can I have a copy of the slides from the session?
Some of the slides are proprietary and cannot be shared. However, many of our modules will be added to the
train-the-trainer materials in the APP Academy.
http://p.force.com/appacademy
If I need directions, have an issue, whom should I contact?
Contact John Richter at jrichter@salesforce.com or 415-572-0592 (mobile).
A great resource on the business side is Marc Benioff’s book, Behind the Cloud. Reading this book is like sitting down with Marc and learning that Salesforce.com faced many of the same issues you may be facing today. And it shows how we met those issues head on with determination and innovation. Marc discusses global strategy, sales and marketing plays, financing, even how to give back through the 1:1:1 foundation model. Many of our most successful partners have found this book extremely useful, especially for companies just getting started. You can purchase this book in many formats at www.salesforce.com/behindthecloud.
Follow our @partnerforce Twitter profile for webinar announcements, webinar replays, release updates, Dreamforce alerts, program changes, partner news, new resources.