These are the steps for submitting an ISV Partner Story to the Strategic Tools & Stories team.

1. How to Nominate and Promote
your Customer Success Stories

2. With a direct line of contact to the Strategic Tools & Stories Team, you now
have an effective channel to promote and share stories on your Appexchange
Solutions and how they have delivered ultimate customer success!

3. Use Storytelling to Promote your solution inside Salesforce
Validated stories are promoted to the entire salesforce.com community via the Customer Story Tool.
This is the “goto” place for sales when looking for references and use cases.
“The first place I look
for a reference is the
story tool.” - AE
“I’d love to see more
use cases from our
Appexchange
Partners.”
-Commerical Sales, SE
The Customer Story tool is a centralized repository of customer success information
Stories are classified by ISV Success and ISVs can be looked up using a simple keyword search
Stories are reviewed by marketing teams for promotion opportunities

4. Additionally, nominated stories will be widely promoted through various
Chatter Groups based on product, competitor and industry.

5. Chatter provides increased visibility in addition to the Customer Story Tool.
Communications coming from the Strategic Tools & Stories team receive instant
credibility since the team is responsible for all internal Customer Stories assets.

6. Story Submission process steps:
1. If you have not been invited to join the ISV Success Stories Submission
Dropbox, please send an email to strategictools&stories@salesforce.com to request
access.
Please include
Name, job title and
Phone #
2. Download the Story Submission template from the Partner Portal (also available in the Dropbox)

7. 3. Upload your completed template to the ISV Success Stories Dropbox folder.
4. The Strategic Tools & Stories Team will review your submission and work with your ISV
AE to add your submission to the Customer Story Tool and create a “front slide” to
showcase and promote your story within Salesforce. We will also forward applicable
stories to Corporate Marketing based on current marketing need and interest.

9. We look forward to hearing about
your customers’ success!
Please direct any questions to strategictools&stories@salesforce.com