1. Case-Study onCase-Study on
Mobile AdvertisingMobile Advertising
& User Behavior& User Behavior
towards Mobile Adtowards Mobile Ad
BannersBanners

2. Why Mobile Advertising?
Mobile advertising gives
marketers access to a captive
audience in a hyper-targeted
way.
It produces more immediate
responses, and a higher response
rate, than any other marketing
method ever seen before.

3. Time Spent on Mobile Phones
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1

4. Growing Mobile Traffic
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1

5. Advertising
On
Mobile
Phones

6. Mobile Advertising Options..
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1

7. Mobile Advertising Options..
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1

8. Mobile Advertising Options..
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1

9. Mobile Advertising Options..
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1

10. Also,
known as
Banner Ads..

11. Mobile Ad Spend Share..
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1

12. Mobile Advertising
It’s better to think mobile as
Marketing,
Communication and Sales
Channel rather than just
thinking Mobile as an Ad
Platform.

13. Facts About Banner Advertising
• 15 percent of people trust banner ads completely or somewhat, compared to
29 percent for TV ads.
• 34 percent don’t trust banner ads at all or much, compared to 26 percent for
magazine ads.
• 25-34 year olds see 2,094 banner ads per month.
Source: http://www.digiday.com/publishers/15-alarming-stats-about-banner-ads/

14. Facts Continued..
• Click-through rates are 0.1 percent.
(Double Click)
• The 468 x 60 banner has a 0.04 percent
click rate.
• An estimated 31 percent of ad
impressions can’t be viewed by users.
• 8 percent of Internet users account for
85 percent of clicks.
• Up to 50 percent of clicks on mobile
banner ads are accidental.
• Mobile CPMs ( Cost Per
Mille/Thousand) are 75 cents.
Source: http://www.digiday.com/publishers/15-alarming-stats-about-banner-ads/

15. Facts Continued..

16. Do Mobile Banners Deliver ROI?
The Mobile banner clicks yield high bounce
rates: 33% of customers who arrive on a
site via a mobile advertisement do not
progress beyond the first page.
The average page views of customers who
arrive via a mobile banner ad is 1.53. The
best performing sites average 3.00 pages.
Mobile banner advertising, with its high click
through rates and ever-expanding reach is
undoubtedly a great means of supporting
any display campaign.
Source: http://condorconsulting.com/do-mobile-banners-deliver-roi/

17. Continued..
Source: http://trends.e-strategyblog.com

18. Continued..
Source: http://trends.e-strategyblog.com

19. Mobile Ad Market: Now & Than

21. Thank YouThank You
Prepared byPrepared by
Parul GuptaParul Gupta