This survey was conducted with 500 Indian people to analyse the shopping habits, specifically the online shopping habits, during the festive season. This slide show (or part thereof) may be redistributed and published on your website.

1. COUPONSPY CHRISTMAS
ECOMMERCE SURVEY 2013
What is the average shopping behaviour of Indians
during the festive season?

2. GOALS OF THE SURVEY
With this survey CouponSpy aimed to determine the shopping
behaviour of Indians during the Christmas period, in particular, their
online shopping behaviour. The results are published in the following
categories:
1.
2.
3.
4.
5.
Online/Offline Shopping
Finance
Products purchased
Comparisons between genders and religions
Fun facts
2
Christmas Facts & Figures 2013

3. ONLINE/OFFLINE SHOPPING
3
Christmas Facts & Figures 2013

4. MOST INDIAN PEOPLE BUY CHRISTMAS GIFTS
Answer in percentage
90
85
80
70
60
50
40
30
20
15
10
0
Yes
Christmas Facts & Figures 2013
No
4

5. MOST INDIAN PEOPLE BUY BETWEEN 1 – 5
GIFTS
Answers in percentage
1-5
68
5 - 10
21
10 - 20
7
More than 20
4
0
20
40
60
80
5
Christmas Facts & Figures 2013

6. FRIENDS AND FAMILY ARE THE TOP
RECIPIENTS OF CHRISTMAS GIFTS
Indicated in percentage
80
70
68
67
60
50
40
30
20
10
19
6
4
6
0
6
Christmas Facts & Figures 2013

7. MOST PEOPLE DO NOT HAVE TROUBLE
DECIDING ON THEIR PARTNERS GIFT
Answers in percentage
Very Difficult
9
Difficult
20
Neutral
33
Easy
19
Very Easy
20
0
5
10
15
20
25
30
35
7
Christmas Facts & Figures 2013

8. DECEMBER IS THE TIME TO DO CHRISTMAS
SHOPPING FOR MOST PEOPLE
Indicated in percentage
70
58
60
50
40
30
30
20
10
4.5
3
1
2.5
0
After
6 Months 3 Months 2 Months
In
Previous Before
Before
Before December
Christmas
Christmas Facts & Figures 2013
A Few
Days
Before
Christmas
8

9. BETTER PRICES IS THE TOP REASON FOR
ONLINE SHOPPING
Answers are in percentage
80
71 68
70
60
50
45
50
40
30
20
10
0
35
30
27
26
14
13
6
2
9
Christmas Facts & Figures 2013

10. MONEY MATTERS
10
Christmas Facts & Figures 2013

11. THE VAST MAJORITY SPEND BETWEEN RS
1000 AND RS 10 000
Answers in percentage
Rs 30 000 - 50 000
2
Rs 20 000 - 30 000
3
Rs 10 000 - 20 000
10
Rs 1000 - 10 000
53
0
10
20
30
40
50
60
11
Christmas Facts & Figures 2013

12. THE MAJORITY OF RESPONDENTS WILL SPEND
MORE WHEN COMPARED TO LAST YEAR
More
Less
32%
68%
12
Christmas Facts & Figures 2013

13. THE MOST MONEY FOR CHRISTMAS GIFTS
WILL BE SPENT ON FRIENDS
Answers are in percentage of respondents
35
30
25
20
15
10
5
0
29
27
20
15
7
0.5
2
13
Christmas Facts & Figures 2013

14. PRODUCTS
PURCHASED
14
Christmas Facts & Figures 2013

15. THE FAVOURITE ONLINE STORES FOR INDIAN
CONSUMERS
Results in percentage of users
FlipKart
83
SnapDeal
37
eBay.in
34
Myntra
29
HomeShop18
28
Jabong
25
Yebhi
11
Other
9
0
Christmas Facts & Figures 2013
20
40
60
80
100
15

16. THE BUYERS GUIDE FOR CHRISTMAS GIFTS
Answers in percentage
Clothing/Shoes/Accessories
Electronics
Jewellery & Watches
Items for Home
Cosmetics/Fragrances
CDs/Books/Blu-Rays
Food/Sweets
Toys
Voucher/Cash
Tickets
Consoles & Games
Other
63
58
29
25
18
18
17
17
14
11
11
1
0
10
20
30
40
50
60
70
16
Christmas Facts & Figures 2013

17. WHERE DO YOU BUY YOUR CHRISTMAS
GIFTS?
Respondents could choose more than one answer
60
54
54
50
40
30
22
20
10
5
1
0
In Stores
Online
using PC
Online
using
Mobile
Online
using Tablet
Other
17
Christmas Facts & Figures 2013

18. THE CHRISTMAS GIFT WISH LIST
Answers in percentage
Electronics
Clothing/Shoes/Accessories
Jewellery & Watches
Vouchers/Cash
Items for Home
Cosmetics/Fragrances
Food/Sweets
CDs, Books and Blu-Rays
Tickets
Consoles & Games
Toys
Other
64
53
31
27
23
18
15
12
11
9
8
1
0
10
20
30
40
50
60
70
18
Christmas Facts & Figures 2013

19. COMPARISONS
19
Christmas Facts & Figures 2013

20. MEN AND WOMEN HAVE THE SAME TOP 3
GIFTS IN THEIR WISH LIST
Answers in percentage
80
70
60
50
40
30
20
10
0
75
64
49
29
1515
88
13
36
30
20
44
34
25
26
12
1110
1
14
5
20
Male
Christmas Facts & Figures 2013
Female

21. COMPARE WHERE MEN AND WOMEN BUY
THEIR CHRISTMAS GIFTS
Answers in percentage
39
Online Using Computer
59
74
In Stores
46
22
23
Online Using Mobile
3
Online Using Tablet
6
1
1
Other
0
20
Female
Christmas Facts & Figures 2013
40
Male
60
80
21

22. COMPARE WHICH GIFTS MEN AND WOMEN BUY
1
1
Other
Items for the Home
Food/Sweets
Cosmetics/Fragrances
Jewellery & Watches
Toys
Clothing/Shoes/Accessories
Voucher/Cash
CDs/Books/Blu-Rays
Tickets
Electronics
Consoles & Games
17
18
14
28
24
17
17
29
32
28
59
14
14
17
19
4
14
28
69
911
0
Female
20
72
40
60
80
Male
22
Christmas Facts & Figures 2013

23. FUN FACTS
23
Christmas Facts & Figures 2013

24. MANY WESTERN CHRISTMAS TRADITIONS ARE
APPARENT IN INDIA
Answers in percentage
Gifts
61
Helping others
40
Meals with loved ones
35
Decorating
34
The Tree
21
Carols
20
Mass
20
Clay Lamps
12
Mistletoe
3
Other
4
0
Christmas Facts & Figures 2013
10
20
30
40
50
60
70
24

25. MEMBERS FROM ALL RELIGIONS BUY GIFTS
Answers in percentage
120
100
Christian
100
97
Muslim
Hindu
Buddhist
84
80
67
60
33
40
16
20
3
0
0
Yes
No
25
Christmas Facts & Figures 2013